Human Behavior Simulation

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Overview

Human behavior simulation builds computational accounts of how people make decisions, interact, and change over time, from individual choices to crowd and population dynamics. Methods range from cognitive and game-theoretic models, agent-based modeling, and reinforcement learning to language-model agents grounded in surveys, interviews, behavioral traces, psychological traits, or memory. Applications include opinion and market dynamics, mobility and traffic, evacuation, education, healthcare, and testing interactive AI systems. A central challenge is validating more than plausible outputs or aggregate averages: simulations must reproduce human response distributions, individual differences, interaction-driven change, and remain robust across prompts, populations, and settings.

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240 papers22 papers in the last four weeks, down 12% on the four weeks before. 0.1% of all new papers.

Apr 14, 2026

Artificial Intelligence for Modeling and Simulation of Mixed Automated and Human Traffic

Autonomous vehicles (AVs) are now operating on public roads, which makes their testing and validation more critical than ever. Simulation offers a safe and controlled environment for evaluating AV performance in varied conditions. However, existing simulation tools mainly focus on graphical realism and rely on simple rule-based models and therefore fail to accurately represent the complexity of driving behaviors and interactions. Artificial intelligence (AI) has shown strong potential to address these limitations; however, despite the rapid progress across AI methodologies, a comprehensive survey of their application to mixed autonomy traffic simulation remains lacking. Existing surveys either focus on simulation tools without examining the AI methods behind them, or cover ego-centric decision-making without addressing the broader challenge of modeling surrounding traffic. Moreover, they do not offer a unified taxonomy of AI methods covering individual behavior modeling to full scene simulation. To address these gaps, this survey provides a structured review and synthesis of AI methods for modeling AV and human driving behavior in mixed autonomy traffic simulation. We introduce a taxonomy that organizes methods into three families: agent-level behavior models, environment-level simulation methods, and cognitive and physics-informed methods. The survey analyzes how existing simulation platforms fall short of the needs of mixed autonomy research and outlines directions to narrow this gap. It also provides a chronological overview of AI methods and reviews evaluation protocols and metrics, simulation tools, and datasets. By covering both traffic engineering and computer science perspectives, we aim to bridge the gap between these two communities.

Saeed Rahmani, Shiva Rasouli, Daphne Cornelisse +3

Department of Transport & Planning, Delft University of Technology, Delft, the Netherlands. · Department of Industrial and Systems Engineering, University of Michigan, Dearborn, Michigan, USA · 3Tandon School of Engineering, New York University, New York, United States.

Autonomous Driving SimulationHuman Behavior Simulation
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Apr 12, 2026

PEMAND: Persona-Enriched Multi-Agent Negotiation for Household Decision-Making

Modeling household-level decisions is central to many real-world applications, including trip planning, residential mobility and migration, disaster management, etc. Existing studies primarily rely on classical machine learning models with limited predictive capacity, while recent LLM-based approaches have yet to incorporate behavioral theory or intra-household interaction dynamics, both of which are essential for modeling realistic household decisions. To address these limitations, we propose Persona-Enriched Multi-Agent Negotiation for household Decision-making (PEMAND), a novel LLM-based framework that integrates behavioral theory into individualized, household-aware persona modeling and simulates household-level decision-making through structured multi-agent negotiation. Specifically, PEMAND transforms static sociodemographic attributes into coherent narrative profiles that explicitly encode household-level attitudes, subjective norms, and perceived behavioral controls, following our proposed Household-Aware Chain-of-Planned-Behavior (HA-CoPB) framework. Building on these theory-grounded personas, PEMAND captures real-world household decision negotiation via a structured two-phase multi-agent conversation framework with a novel persona-alignment control mechanism. Evaluated on national and regional household decision datasets across two major domains, including travel behavior and residential mobility, PEMAND consistently outperforms state-of-the-art benchmarks.

Yuran Sun, Mustafa Sameen, Yaotian Zhang +5

University of Florida

Human Behavior SimulationLarge Language Model-Based Social SimulationMulti-Agent Negotiation
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Apr 10, 2026

Simulating Organized Group Behavior: New Framework, Benchmark, and Analysis

Simulating how organized groups (e.g., corporations) make decisions (e.g., responding to a competitor's move) is essential for understanding real-world dynamics and could benefit relevant applications (e.g., market prediction). In this paper, we formalize this problem as a concrete research platform for group behavior understanding, providing: (1) a task formalization with benchmark and evaluation criteria, (2) a structured and adaptive analytical framework, and (3) detailed temporal and cross-group analysis. Specifically, we propose Organized Group Behavior Simulation, a task that models organized groups as collective entities from a practical perspective: given a group facing a particular situation (e.g., AI Boom), predict the decision it would take. To support this task, we present GROVE (GRoup Organizational BehaVior Evaluation), a benchmark covering 44 organized groups with 8,052 real-world context-decision pairs collected from Wikipedia and TechCrunch across 9 domains, with an end-to-end evaluation protocol assessing consistency, initiative, scope, magnitude, and horizon. Beyond straightforward prompting pipelines, we propose a structured analytical framework that converts collective decision-making events into an interpretable, adaptive, and traceable behavioral model, achieving stronger performance than summarization- and retrieval-based baselines. It further introduces an adapter mechanism for time-aware evolution and group-aware transfer, and traceable evidence nodes grounding each decision rule in originating historical events. Our analysis reveals temporal behavioral drift within individual groups, which the time-aware adapter effectively captures for stronger prediction, and structured cross-group similarity that enables knowledge transfer for data-scarce organizations.

Xinkai Zou, Yiming Huang, Zhuohang Wu +5

University of California, San Diego · University of California, Irvine · Meta

Human Behavior Simulation
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Apr 9, 2026

Towards Real-world Human Behavior Simulation: Benchmarking Large Language Models on Long-horizon, Cross-scenario, Heterogeneous Behavior Traces

The emergence of Large Language Models (LLMs) has illuminated the potential for a general-purpose user simulator. However, existing benchmarks remain constrained to isolated scenarios, narrow action spaces, or synthetic data, failing to capture the holistic nature of authentic human behavior. To bridge this gap, we introduce OmniBehavior, the first predictive user simulation benchmark constructed entirely from real-world data, integrating long-horizon, cross-scenario, and heterogeneous behavioral patterns into a unified framework. Based on this benchmark, we first provide empirical evidence that previous datasets with isolated scenarios suffer from tunnel vision, whereas real-world decision-making relies on long-term, cross-scenario causal chains. Extensive evaluations of state-of-the-art LLMs reveal that current models struggle to accurately predict these complex behaviors, with performance plateauing even as context windows expand. Crucially, a systematic comparison between simulated and authentic behaviors uncovers a fundamental structural bias: LLMs tend to converge towards a positive average person, exhibiting hyper-activity, persona homogenization, and a utopian bias. This results in the loss of individual differences and long-tail behaviors, highlighting critical directions for future high-fidelity simulation research.

Jiawei Chen, Ruoxi Xu, Boxi Cao +12

Chinese Information Processing Laboratory, Institute of Software, Chinese Academy of Sciences · University of Chinese Academy of Sciences · Kuaishou Technology

Human Behavior SimulationUser SimulationLLM EvaluationLanguage Model Bias Evaluation
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Apr 9, 2026

Same Outcomes, Different Journeys: A Trace-Level Framework for Comparing Human and GUI-Agent Behavior in Production Search Systems

LLM-driven GUI agents are increasingly used in production systems to automate workflows and simulate users for evaluation and optimization. Yet most GUI-agent evaluations emphasize task success and provide limited evidence on whether agents interact in human-like ways. We present a trace-level evaluation framework that compares human and agent behavior across (i) task outcome and effort, (ii) query formulation, and (iii) navigation across interface states. We instantiate the framework in a controlled study in a production audio-streaming search application, where 39 participants and a state-of-the-art GUI agent perform ten multi-hop search tasks. The agent achieves task success comparable to participants and generates broadly aligned queries, but follows systematically different navigation strategies: participants exhibit content-centric, exploratory behavior, while the agent is more search-centric and low-branching. These results show that outcome and query alignment do not imply behavioral alignment, motivating trace-level diagnostics when deploying GUI agents as proxies for users in production search systems.

Maria Movin, Claudia Hauff, Aron Henriksson +1

Spotify, Sweden · Stockholm University, Sweden · Spotify, Netherlands

GUI AgentsAI Agent EvaluationHuman Behavior Simulation
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Apr 8, 2026

SYN-DIGITS: A Synthetic Control Framework for Calibrated Digital Twin Simulation

AI-based persona simulation -- often referred to as digital twin simulation -- is increasingly used for market research, recommender systems, and social sciences. Despite their flexibility, large language models (LLMs) often exhibit systematic bias and miscalibration relative to real human behavior, limiting their reliability. Inspired by synthetic control methods from causal inference, we propose SYN-DIGITS (SYNthetic Control Framework for Calibrated DIGItal Twin Simulation), a principled and lightweight calibration framework that learns latent structure from digital-twin responses and transfers it to align predictions with human ground truth. SYN-DIGITS operates as a post-processing layer on top of any LLM-based simulator and thus is model-agnostic. We develop a latent factor model that formalizes when and why calibration succeeds through latent space alignment conditions, and we systematically evaluate ten calibration methods across thirteen persona constructions, three LLMs, and two datasets. SYN-DIGITS supports both individual-level and distributional simulation for previously unseen questions and unobserved populations, with provable error guarantees. Experiments show that SYN-DIGITS achieves up to 50% relative improvements in individual-level correlation and 50--90% relative reductions in distributional discrepancy compared to uncalibrated baselines.

Grace Jiarui Fan, Chengpiao Huang, Tianyi Peng +2

Finance Division, Columbia Business School. · Department of IEOR, Columbia University · Decision, Risk, and Operations Division, Columbia Business School. +1

Synthetic ControlLanguage Model CalibrationLarge Language Model-Based Social SimulationHuman Behavior SimulationDigital Twins
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Apr 7, 2026

RealUserSim: Bridging the Reality Gap in Agent Benchmarking via Grounded User Simulation

LLM-based user simulation is the primary mechanism for end-to-end agent evaluation, yet simulated users are poor proxies for real humans: unconstrained LLM defaults produce a Formalism Ceiling (style match rates of 6-8% against real users), while hand-crafted behavioral directives trigger Directive Amplification, where models hyper-interpret instructions into unnatural behavioral extremes that vary dramatically across simulator models. We present RealUserSim, the first user simulation framework grounded in real behavioral data. From 14,000+ authentic human-LLM conversations (WildChat), we extract 7,275 executable behavioral profiles and use them to ground LLM simulators. A fidelity benchmark (PT3) on 600 conversations across 71+ domains with anti-leakage controls shows that grounded simulation raises match rate from 24.2% to 45.3% across five behavioral dimensions. Agent evaluation on TauBench with 6 simulator models and extensive analysis shows that grounded simulation acts as a realistic stress test, surfacing three failure mechanisms invisible to cooperative simulators (mean -3.2% to -3.5% task success degradation), while Directive Amplification in existing benchmarks produces unrealistic behavior that compromises the validity of agent evaluation.

Ming Zhu, Juntao Tan, Rithesh Murthy +6

Salesforce AI Research

User SimulationHuman Behavior SimulationLLM Agent EvaluationAI Agent Benchmarks
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Apr 6, 2026

What Makes a Sale? Simulating End-to-End Seller--Buyer Retail Dynamics with LLM Agents

Evaluating retail strategies before deployment is difficult, as outcomes are determined across multiple stages, from seller-side persuasion through buyer-seller interaction to purchase decisions. However, existing retail simulators capture only partial aspects of this process and do not model cross-stage dependencies, making it difficult to assess how early decisions affect downstream outcomes. We present RetailSim, an end-to-end retail simulation framework that models this pipeline in a unified environment, explicitly designed for simulation fidelity through diverse product spaces, persona-driven agents, and multi-turn interactions. We evaluate RetailSim with a dual protocol comprising human evaluation of behavioral fidelity and meta-evaluation against real-world economic regularities, showing that it successfully reproduces key patterns such as demographic purchasing behavior, the price-demand relationship, and heterogeneous price elasticity. We further demonstrate its practical utility via decision-oriented use cases, including persona inference, seller-buyer interaction analysis, and sales strategy evaluation, showing RetailSim's potential as a controlled testbed for exploring retail strategies.

Jeonghwan Choi, Jibin Hwang, Gyeonghun Sun +4

Korea Advanced Institute of Science and Technology (KAIST) · GS Retail · Cluvion

User SimulationHuman Behavior SimulationLarge Language Model-Based Role-Play SimulationLarge Language Model-Based Social Simulation
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Apr 4, 2026

LLM-Agent-based Social Simulation for Attitude Diffusion

This paper introduces discourse_simulator, an open-source framework that combines LLMs with agent-based modelling. It offers a new way to simulate how public attitudes toward immigration change over time in response to salient events like protests, controversies, or policy debates. Large language models (LLMs) are used to generate social media posts, interpret opinions, and model how ideas spread through social networks. Unlike traditional agent-based models that rely on fixed, rule-based opinion updates and cannot generate natural language or consider current events, this approach integrates multidimensional sociological belief structures and real-world event timelines. This framework is wrapped into an open-source Python package that integrates generative agents into a small-world network topology and a live news retrieval system. discourse_sim is purpose-built as a social science research instrument specifically for studying attitude dynamics, polarisation, and belief evolution following real-world critical events. Unlike other LLM Agent Swarm frameworks, which treat the simulations as a prediction black box, discourse_sim treats it as a theory-testing instrument, which is fundamentally a different epistemological stance for studying social science problems. The paper further demonstrates the framework by modelling the Dublin anti-immigration march on April 26, 2025, with N=100 agents over a 15-day simulation. Package link: https://pypi.org/project/discourse-sim/

Deepak John Reji

Department of Sociology, University of Limerick, Limerick, Ireland

Large Language Model-Based Social SimulationComputational Social ScienceHuman Behavior SimulationAgent-Based Modeling
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Apr 2, 2026

Stabilising Generative Models of Attitude Change

Attitude change - the process by which individuals revise their evaluative stances - has been explained by a set of influential but competing verbal theories. These accounts often function as mechanism sketches: rich in conceptual detail, yet lacking the technical specifications and operational constraints required to run as executable systems. We present a generative actor-based modelling workflow for "rendering" these sketches as runnable actor - environment simulations using the Concordia simulation library. In Concordia, actors operate by predictive pattern completion: an operation on natural language strings that generates a suffix which describes the actor's intended action from a prefix containing memories of their past and observations of the present. We render the theories of cognitive dissonance (Festinger 1957), self-consistency (Aronson 1969), and self-perception (Bem 1972) as distinct decision logics that populate and process the prefix through theory-specific sequences of reasoning steps. We evaluate these implementations across classic psychological experiments. Our implementations generate behavioural patterns consistent with known results from the original empirical literature. However, we find that achieving stable reproduction requires resolving the inherent underdetermination of the verbal accounts and the conflicts between modern linguistic priors and historical experimental assumptions. We document how this manual process of iterative model "stabilisation" surfaces specific operational and socio-ecological dependencies that were largely undocumented in the original verbal accounts. Ultimately, we argue that the manual stabilisation process itself should be regarded as a core part of the methodology functioning to clarify situational and representational commitments needed to generate characteristic effects.

Jayd Matyas, William A. Cunningham, Alexander Sasha Vezhnevets +3

Google DeepMind · University of Toronto · Caltech +1

Computational Cognitive ModelingHuman Behavior SimulationAgent-Based Modeling
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Apr 2, 2026

LLM Agents as Social Scientists: A Human-AI Collaborative Platform for Social Science Automation

Traditional social science research often requires designing complex experiments across vast methodological spaces and depends on real human participants, making it labor-intensive, costly, and difficult to scale. Here we present S-Researcher, an LLM-agent-based platform that assists researchers in conducting social science research more efficiently and at greater scale by "siliconizing" both the research process and the participant pool. To build S-Researcher, we first develop YuLan-OneSim, a large-scale social simulation system designed around three core requirements: generality via auto-programming from natural language to executable scenarios, scalability via a distributed architecture supporting up to 100,000 concurrent agents, and reliability via feedback-driven LLM fine-tuning. Leveraging this system, S-Researcher supports researchers in designing social experiments, simulating human behavior with LLM agents, analyzing results, and generating reports, forming a complete human-AI collaborative research loop in which researchers retain oversight and intervention at every stage. We operationalize LLM simulation research paradigms into three canonical reasoning modes (induction, deduction, and abduction) and validate S-Researcher through systematic case studies: inductive reproduction of cultural dynamics consistent with Axelrod's theory, deductive testing of competing hypotheses on teacher attention validated against survey data, and abductive identification of a cooperation mechanism in public goods games confirmed by human experiments. S-Researcher establishes a new human--AI collaborative paradigm for social science, in which computational simulation augments human researchers to accelerate discovery across the full spectrum of social inquiry.

Lei Wang, Yuanzi Li, Jinchao Wu +4

Gaoling School of Artificial Intelligence, Renmin University of China, Beijing, China · Beijing Key Laboratory of Big Data Management and Analysis Methods, Beijing, China

Large Language Model-Based Social SimulationComputational Social ScienceHuman-AI CollaborationHuman Behavior SimulationMulti-Agent LLM Systems
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Mar 31, 2026

LLM Agents Predict Social Media Reactions but Do Not Outperform Text Classifiers: Benchmarking Simulation Accuracy Using 120K+ Personas of 1511 Humans

Social media platforms mediate how billions form opinions and engage with public discourse. As autonomous AI agents increasingly participate in these spaces, understanding their behavioral fidelity becomes critical for platform governance and democratic resilience. Previous work demonstrates that LLM-powered agents can replicate aggregate survey responses, yet few studies test whether agents can predict specific individuals' reactions to specific content. This study benchmarks LLM-based agents' accuracy in predicting human social media reactions (like, dislike, comment, share, no reaction) across 120,000+ unique agent-persona combinations derived from 1,511 Serbian participants and 27 large language models. In Study 1, agents achieved 70.7% overall accuracy, with LLM choice producing a 13 percentage-point performance spread. Study 2 employed binary forced-choice (like/dislike) evaluation with chance-corrected metrics. Agents achieved Matthews Correlation Coefficient (MCC) of 0.29, indicating genuine predictive signal beyond chance. However, conventional text-based supervised classifiers using TF-IDF representations outperformed LLM agents (MCC of 0.36), suggesting predictive gains reflect semantic access rather than uniquely agentic reasoning. The genuine predictive validity of zero-shot persona-prompted agents warns against potential manipulation through easily deploying swarms of behaviorally distinct AI agents on social media, while simultaneously offering opportunities to use such agents in simulations for predicting polarization dynamics and informing AI policy. The advantage of using zero-shot agents is that they require no task-specific training, making their large-scale deployment easy across diverse contexts. Limitations include single-country sampling. Future research should explore multilingual testing and fine-tuning approaches.

Ljubisa Bojic, Alexander Felfernig, Bojana Dinic +4

Institute for Artificial Intelligence Research and Development of Serbia · University of Belgrade, Institute for Philosophy and Social Theory, Digital Society Lab · Complexity Science Hub, Vienna, Austria +4

LLM Agent EvaluationHuman Behavior SimulationLarge Language Model-Based Social SimulationLarge Language Model-Based Role-Play SimulationSocial Media Analysis
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Mar 31, 2026

BotVerse: Real-Time Event-Driven Simulation of Social Agents

BotVerse is a scalable, event-driven framework for high-fidelity social simulation using LLM-based agents. It addresses the ethical risks of studying autonomous agents on live networks by isolating interactions within a controlled environment while grounding them in real-time content streams from the Bluesky ecosystem. The system features an asynchronous orchestration API and a simulation engine that emulates human-like temporal patterns and cognitive memory. Through the Synthetic Social Observatory, researchers can deploy customizable personas and observe multimodal interactions at scale. We demonstrate BotVersevia a coordinated disinformation scenario, providing a safe, experimental framework for red-teaming and computational social scientists. A video demonstration of the framework is available at https://youtu.be/eZSzO5Jarqk.

Edoardo Allegrini, Edoardo Di Paolo, Angelo Spognardi +1

Computer Science Dept., Sapienza University of Rome · IIT-CNR & Scuola IMT Alti Studi Lucca

Large Language Model-Based Social SimulationHuman Behavior SimulationLLM Agent Orchestration
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Mar 30, 2026

Synonymix: Unified Group Personas for Generative Simulations

Generative agent simulations operate at two scales: individual personas for character interaction, and population models for collective behavior analysis and intervention testing. We propose a third scale: meso-level simulation - interaction with group-level representations that retain grounding in rich individual experience. To enable this, we present Synonymix, a pipeline that constructs a "unigraph" from multiple life story personas via graph-based abstraction and merging, producing a queryable collective representation that can be explored for sensemaking or sampled for synthetic persona generation. Evaluating synthetic agents on General Social Survey items, we demonstrate behavioral signal preservation beyond demographic baselines (p<0.001, r=0.59) with demonstrable privacy guarantee (max source contribution <13%). We invite discussion on interaction modalities enabled by meso-level simulations, and whether "high-fidelity" personas can ever capture the texture of lived experience.

Huanxing Chen, Aditesh Kumar

Stanford University, Stanford, CA, USA

Human Behavior SimulationLarge Language Model-Based Social SimulationSynthetic Data GenerationPersona-Conditioned Generation
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Mar 28, 2026

Persona-Based Simulation of Human Opinion at Population Scale

What does it mean to model a person, not merely to predict isolated responses, preferences, or behaviors, but to simulate how an individual interprets events, forms opinions, makes judgments, and acts consistently across contexts? This question matters because social science requires not only observing and predicting human outcomes, but also simulating interventions and their consequences. Although large language models (LLMs) can generate human-like answers, most existing approaches remain predictive, relying on demographic correlations rather than representations of individuals themselves. We introduce SPIRIT (Semi-structured Persona Inference and Reasoning for Individualized Trajectories), a framework designed explicitly for simulation rather than prediction. SPIRIT infers psychologically grounded, semi-structured personas from public social media posts, integrating structured attributes (e.g., personality traits and world beliefs) with unstructured narrative text reflecting values and lived experience. These personas prompt LLM-based agents to act as specific individuals when answering survey questions or responding to events. Using the Ipsos KnowledgePanel, a nationally representative probability sample of U.S. adults, we show that SPIRIT-conditioned simulations recover self-reported responses more faithfully than demographic persona and reproduce human-like heterogeneity in response patterns. We further demonstrate that persona banks can function as virtual respondent panels for studying both stable attitudes and time-sensitive public opinion.

Mao Li, Frederick G. Conrad

Institute for Social Research, University of Michigan, 426 Thompson St., Ann Arbor, 48104, MI, US.

Human Behavior SimulationLarge Language Model-Based Social SimulationPersona-Conditioned GenerationComputational Social ScienceOpinion Dynamics
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Mar 22, 2026

Personality-Driven Student Agent-Based Modeling in Mathematics Education: How Well Do Student Agents Align with Human Learners?

It is crucial to explore the impact of different teaching methods on student learning in educational research. However, real-person experiments face significant ethical constraints, and we cannot conduct repeated teaching experiments on the same student. LLM-based generative agents offer a promising avenue for simulating student behavior. Before large-scale experiments, a fundamental question must be addressed: are student agents truly credible, and can they faithfully simulate human learning? In this study, we built a Big Five Personality-based student agent model with a full pipeline of student-teacher interaction, self-study, and examination. To evaluate behavioral fidelity, we collected 13 empirical studies on Big Five traits and learning, and distilled them into 14 criteria. We found that the 71.4% of the student agents' behavior was aligned with human learners.

Bushi Xiao, Qian Shen

University of Florida

Mathematics EducationHuman Behavior SimulationAgent-Based ModelingLLM Agent EvaluationPersonality Modeling in Language Models
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Mar 21, 2026

Do LLM-Driven Agents Exhibit Engagement Mechanisms? Controlled Tests of Information Load, Descriptive Norms, and Popularity Cues

Large language models make agent-based simulation more behaviorally expressive, but they also sharpen a basic methodological tension: fluent, human-like output is not, by itself, evidence for theory. We evaluate what an LLM-driven simulation can credibly support using information engagement on social media as a test case. In a Weibo-like environment, we manipulate information load and descriptive norms, while allowing popularity cues (cumulative likes and Sina Weibo-style cumulative reshares) to evolve endogenously. We then ask whether simulated behavior changes in theoretically interpretable ways under these controlled variations, rather than merely producing plausible-looking traces. Engagement responds systematically to information load and descriptive norms, and sensitivity to popularity cues varies across contexts, indicating conditionality rather than rigid prompt compliance. We discuss methodological implications for simulation-based communication research, including multi-condition stress tests, explicit no-norm baselines because default prompts are not blank controls, and design choices that preserve endogenous feedback loops when studying bandwagon dynamics.

Tai-Quan Peng, Yuan Tian, Songsong Liang +2

Department of Communication, Michigan State University, USA · College of Computer Science and Technology, Zhejiang University, China · School of Software Technology, Zhejiang University, China

Large Language Model-Based Social SimulationHuman Behavior SimulationLLM Agent EvaluationNormative Conformity in Language ModelsSocial Media Analysis
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Mar 18, 2026

MALLES: A Multi-agent LLMs-based Economic Sandbox with Consumer Preference Alignment

In the real economy, modern decision-making is fundamentally challenged by high-dimensional, multimodal environments, which are further complicated by agent heterogeneity and combinatorial data sparsity. This paper introduces a Multi-Agent Large Language Model-based Economic Sandbox (MALLES), leveraging the inherent generalization capabilities of large-sacle models to establish a unified simulation framework applicable to cross-domain and cross-category scenarios. Central to our approach is a preference learning paradigm in which LLMs are economically aligned via post-training on extensive, heterogeneous transaction records across diverse product categories. This methodology enables the models to internalize and transfer latent consumer preference patterns, thereby mitigating the data sparsity issues prevalent in individual categories. To enhance simulation stability, we implement a mean-field mechanism designed to model the dynamic interactions between the product environment and customer populations, effectively stabilizing sampling processes within high-dimensional decision spaces. Furthermore, we propose a multi-agent discussion framework wherein specialized agents collaboratively process extensive product information. This architecture distributes cognitive load to alleviate single-agent attention bottlenecks and captures critical decision factors through structured dialogue. Experiments demonstrate that our framework achieves significant improvements in product selection accuracy, purchase quantity prediction, and simulation stability compared to existing economic and financial LLM simulation baselines. Our results substantiate the potential of large language models as a foundational pillar for high-fidelity, scalable decision simulation and latter analysis in the real economy based on foundational database.

Yusen Wu, Yiran Liu, Xiaotie Deng

Multi-Agent LLM SystemsHuman Behavior SimulationLarge Language Model-Based Social SimulationPreference Learning
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Mar 17, 2026

Evaluating LLM-Simulated Conversations in Modeling Inconsistent and Uncollaborative Behaviors in Human Social Interaction

Simulating human conversations using large language models (LLMs) has emerged as a scalable methodology for modeling human social interaction. This paper reconsiders the evaluation of simulated conversations by explicitly recognizing that human conversations inherently involve inconsistent and uncollaborative behaviors, such as misunderstandings and interruptions. Since these behaviors contribute to the complexity of human social interaction, we argue that LLM-simulated conversations should reproduce them at frequencies comparable to those observed in human conversations. To support a detailed and interpretable evaluation of these behaviors, we introduce CoCoEval, a framework consisting of an evaluation scheme based on turn-level detection of 10 types of inconsistent and uncollaborative behaviors and a benchmark for simulating conversations in professional scenarios involving collaboration and conflict. Using CoCoEval, we compare human conversations with those simulated by GPT-4.1, GPT-5.1, and Claude Opus 4. The results show that (1) LLM-simulated conversations exhibit far fewer inconsistent and uncollaborative behaviors than human conversations under vanilla prompting, and (2) prompt engineering and supervised fine-tuning do not provide reliable control over these behaviors, often leading to the overproduction of specific behaviors. CoCoEval identifies gaps between human and LLM-simulated conversations that are not captured by conventional evaluation based on conversation-level Likert scales, raising concerns about the use of LLMs as proxies for human social interaction.

Ryo Kamoi, Ameya Godbole, Binglin Zhou +5

Penn State University · University of Southern California · Microsoft Corporation

LLM EvaluationHuman Behavior SimulationLarge Language Model-Based Social Simulation
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Mar 16, 2026

Persona-Conditioned Risk Behavior in Large Language Models: A Simulated Gambling Study with GPT-4.1

Large language models (LLMs) are increasingly deployed as autonomous agents in uncertain, sequential decision-making contexts. Yet it remains poorly understood whether the behaviors they exhibit in such environments reflect principled cognitive patterns or simply surface-level prompt mimicry. This paper presents a controlled experiment in which GPT-4.1 was assigned one of three socioeconomic personas (Rich, Middle-income, and Poor) and placed in a structured slot-machine environment with three distinct machine configurations: Fair (50%), Biased Low (35%), and Streak (dynamic probability increasing after consecutive losses). Across 50 independent iterations per condition and 6,950 recorded decisions, we find that the model reproduces key behavioral signatures predicted by Kahneman and Tversky's Prospect Theory without being instructed to do so. The Poor persona played a mean of 37.4 rounds per session (SD=15.5) compared to 1.1 rounds for the Rich persona (SD=0.31), a difference that is highly significant (Kruskal-Wallis H=393.5, p<2.2e-16). Risk scores by persona show large effect sizes (Cohen's d=4.15 for Poor vs Rich). Emotional labels appear to function as post-hoc annotations rather than decision drivers (chi-square=3205.4, Cramer's V=0.39), and belief-updating across rounds is negligible (Spearman rho=0.032 for Poor persona, p=0.016). These findings carry implications for LLM agent design, interpretability research, and the broader question of whether classical cognitive economic biases are implicitly encoded in large-scale pretrained language models.

Sankalp Dubedy

Independent Researcher

Prospect TheoryLLM Decision-MakingDecision-Making under UncertaintyHuman Behavior Simulation
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Mar 14, 2026

Beyond Self-Interest: Modeling Social-Oriented Motivation for Human-like Multi-Agent Interactions

Large Language Models (LLMs) demonstrate significant potential for generating complex behaviors, yet most approaches lack mechanisms for modeling social motivation in human-like multi-agent interaction. We introduce Autonomous Social Value-Oriented agents (ASVO), where LLM-based agents integrate desire-driven autonomy with Social Value Orientation (SVO) theory. At each step, agents first update their beliefs by perceiving environmental changes and others' actions. These observations inform the value update process, where each agent updates multi-dimensional desire values through reflective reasoning and infers others' motivational states. By contrasting self-satisfaction derived from fulfilled desires against estimated others' satisfaction, agents dynamically compute their SVO along a spectrum from altruistic to competitive, which in turn guides activity selection to balance desire fulfillment with social alignment. Experiments across School, Workplace, and Family contexts demonstrate substantial improvements over baselines in behavioral naturalness and human-likeness. These findings show that structured desire systems and adaptive SVO drift enable realistic multi-agent social simulations.

Jingzhe Lin, Ceyao Zhang, Yaodong Yang +3

School of Artificial Intelligence, Beijing Normal University & Beijing Key Laboratory of Artificial Intelligence for Education & Engineering Research Center of Intelligent Technology and Educational Application, MOE, Beijing, China · School of Intelligence Science and Technology, Institute for Artificial Intelligence, Peking University, Beijing, China · Institute for Artificial Intelligence, Peking University, Beijing, China +2

Large Language Model-Based Social SimulationMulti-Agent LLM SystemsHuman Behavior Simulation
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Mar 11, 2026

General-purpose LLMs as Models of Human Driver Behavior: The Case of Simplified Merging

Human behavior models are essential as behavior references and for simulating human agents in virtual safety assessment of automated vehicles (AVs), yet current models face a trade-off between interpretability and flexibility. General-purpose large language models (LLMs) offer a promising alternative: a single model potentially deployable without parameter fitting across diverse scenarios. However, what LLMs can and cannot capture about human driving behavior remains poorly understood. We address this gap by embedding two general-purpose LLMs (OpenAI o3 and Google Gemini 2.5 Pro) as standalone, closed-loop driver agents in a simplified one-dimensional merging scenario and comparing their behavior against human data using quantitative and qualitative analyses. Both models reproduce human-like intermittent operational control and tactical dependencies on spatial cues. However, neither consistently captures the human response to dynamic velocity cues, and safety performance diverges sharply between models. A systematic prompt ablation study reveals that prompt components act as model-specific inductive biases that do not transfer across LLMs. These findings suggest that general-purpose LLMs could potentially serve as standalone, ready-to-use human behavior models in AV evaluation pipelines, but future research is needed to better understand their failure modes and ensure their validity as models of human driving behavior.

Samir H. A. Mohammad, Wouter Mooi, Arkady Zgonnikov

Department of Transport and Planning, Delft University of Technology · Department of Cognitive Robotics, Delft University of Technology, The Netherlands

Human Behavior SimulationAutonomous Driving Safety EvaluationAutonomous Driving Simulation
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Mar 10, 2026

Noncooperative Human-AI Agent Dynamics

This paper investigates the dynamics of noncooperative interactions between artificial intelligence agents and human decision-makers in strategic environments. In particular, motivated by extensive literature in behavioral Economics, human agents are more faithfully modeled with respect to the state of the art using Prospect Theoretic preferences, while AI agents are modeled with standard expected utility maximization. Prospect Theory incorporates known cognitive heuristics employed by humans, including reference dependence and greater loss aversion relative to utility to relative gains. This paper runs different combinations of expected utility and prospect theoretic agents in a number of classic matrix games as well as examples specialized to tease out distinctions in strategic behavior with respect to preference functions, to explore the emergent behaviors from mixed population (human vs. AI) competition. Extensive numerical simulations are performed across AI, aware humans (those with full knowledge of the game structure and payoffs), and learning Prospect Agents (i.e., for AIs representing humans). A number of interesting observations and patterns show up, spanning barely distinguishable behavior, behavior corroborating Prospect preference anomalies in the theoretical literature, and unexpected surprises. Code can be found at https://github.com/dylanwaldner/noncooperative-human-AI.

Dylan Waldner, Vyacheslav Kungurtsev, Mitchelle Ashimosi

Prospect TheoryHuman-AI Decision MakingGame TheoryHuman Behavior SimulationDecision-Making under Uncertainty
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Mar 8, 2026

Evaluating LLMs as Human Surrogates in Controlled Experiments

Large language models (LLMs) are increasingly used to simulate human responses in behavioral research, yet it remains unclear when LLM-generated data support the same experimental inferences as human data. We evaluate this by directly comparing off-the-shelf LLM-generated responses with human responses from a canonical survey experiment on accuracy perception. Each human observation is converted into a structured prompt, and models generate a single 0--10 outcome variable without task-specific training; identical statistical analyses are applied to human and synthetic responses. We find that LLMs reproduce several directional effects observed in humans, but effect magnitudes and moderation patterns vary across models. Off-the-shelf LLMs therefore capture aggregate belief-updating patterns under controlled conditions but do not consistently match human-scale effects, clarifying when LLM-generated data can function as behavioral surrogates.

Adnan Hoq, Tim Weninger

University of Notre Dame Notre Dame, Indiana, USA

Human Behavior SimulationLarge Language Model-Based Social SimulationLLM EvaluationBelief Updating in LLMs
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Mar 6, 2026

An Interactive LLM-Based Simulator for Dementia-Related Activities of Daily Living

Effective dementia caregiving requires training and adaptive communication, but assistive AI and robotics are constrained by a lack of context-rich, privacy-sensitive data on how people living with Alzheimer's disease and related dementias (ADRD) behave during activities of daily living (ADLs). We introduce a web-based simulator that uses a large language model (gpt-5-mini) to generate multi-turn, severity- and care-setting-conditioned patient behaviors during ADL assistance, pairing utterances with lightweight behavioral cues (in parentheses). Users set dementia severity, care setting (and time in setting), and ADL; after each patient turn they rate realism (1-5) with optional critique, then respond as the caregiver via free text or by selecting/editing one of four strategy-scaffolded suggestions (Recognition, Negotiation, Facilitation, Validation). We ran an online formative expert-in-the-loop study (14 dementia-care experts, 18 sessions, 112 rated turns). Simulated behavior was judged moderately to highly plausible, with a typical session length of six turns. Experts wrote custom replies for 54.5 percent of turns; Recognition and Facilitation were the most-used suggested strategies. Thematic analysis of critiques produced a six-category failure-mode taxonomy, revealing recurring breakdowns in ADL grounding and care-setting consistency and guiding prompt/workflow refinements. The simulator and logged interactions enable an evidence-driven refinement loop toward validated patient-caregiver co-simulation and support data collection, caregiver training, and assistive AI and robot policy development.

Kruthika Gangaraju, Shu-Fen Wung, Kevin Berner +2

Worcester Polytechnic Institute Worcester, Massachusetts, USA · University of California Davis Sacramento, CA, USA · MGH Institute of Health Professionals Boston, MA, USA +1

Dementia CareLarge Language Model-Based Role-Play SimulationHuman Behavior SimulationHealthcareHuman-in-the-Loop AI
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Mar 5, 2026

Ailed: A Psyche-Driven Chess Engine with Dynamic Emotional Modulation

Chess engines passed human strength years ago, but they still don't play like humans. A grandmaster under clock pressure blunders in ways a club player on a hot streak never would. Conventional engines capture none of this. This paper proposes a personality x psyche decomposition to produce behavioral variability in chess play, drawing on patterns observed in human games. Personality is static -- a preset that pins down the engine's character. Psyche is dynamic -- a bounded scalar ψ_t \in [-100, +100], recomputed from five positional factors after every move. These two components feed into an audio-inspired signal chain (noise gate, compressor/expander, five-band equalizer, saturation limiter) that reshapes move probability distributions on the fly. The chain doesn't care what engine sits behind it: any system that outputs move probabilities will do. It needs no search and carries no state beyond ψ_t. I test the framework across 12,414 games against Maia2-1100, feeding it two probability sources that differ by ~2,800x in training data. Both show the same monotonic gradient in top-move agreement (~20-25 pp spread from stress to overconfidence), which tells us the behavioral variation comes from the signal chain, not from the model underneath. When the psyche runs overconfident, the chain mostly gets out of the way (66% agreement with vanilla Maia2). Under stress, the competitive score falls from 50.8% to 30.1%. The patterns are reminiscent of tilt and overconfidence as described in human play, but I should be upfront: this study includes no human-subject validation.

Diego Armando Resendez Prado

Independent Researcher

Game-Playing AgentsHuman Behavior SimulationChessAffective Computing
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Mar 3, 2026

Belief-Sim: Towards Belief-Driven Simulation of Demographic Misinformation Susceptibility

Misinformation is a growing societal threat, and susceptibility to misinformative claims varies across demographic groups due to differences in underlying beliefs. As Large Language Models (LLMs) are increasingly used to simulate human behaviors, we investigate whether they can simulate demographic misinformation susceptibility, treating beliefs as a primary driving factor. We introduce BeliefSim, a simulation framework that constructs demographic belief profiles using psychology-informed misinformation taxonomies and survey priors. We study prompt-based conditioning and post-training adaptation, and conduct a multi-fold evaluation using: (i) susceptibility alignment and (ii) counterfactual demographic sensitivity. Across both datasets and modeling strategies, we show that beliefs provide a strong prior for simulating misinformation susceptibility, with alignment up to 92%.

Angana Borah, Zohaib Khan, Rada Mihalcea +1

University of Michigan - Ann Arbor, USA · Texas State University

Human Behavior SimulationLarge Language Model-Based Social Simulation
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Feb 24, 2026

Turing Test on Screen: A Benchmark for Mobile GUI Agent Humanization

The rise of autonomous GUI agents has triggered adversarial countermeasures from digital platforms, yet existing research prioritizes utility and robustness over the critical dimension of anti-detection. We argue that for agents to survive in human-centric ecosystems, they must evolve Humanization capabilities. We introduce the ``Turing Test on Screen,'' formally modeling the interaction as a MinMax optimization problem between a detector and an agent aiming to minimize behavioral divergence. We then collect a new high-fidelity dataset of mobile touch dynamics, and conduct our analysis that vanilla LMM-based agents are easily detectable due to unnatural kinematics. Consequently, we establish the Agent Humanization Benchmark (AHB) and detection metrics to quantify the trade-off between imitability and utility. Finally, we propose methods ranging from heuristic noise to data-driven behavioral matching, demonstrating that agents can achieve high imitability theoretically and empirically without sacrificing performance. This work shifts the paradigm from whether an agent can perform a task to how it performs it within a human-centric ecosystem, laying the groundwork for seamless coexistence in adversarial digital environments.

Jiachen Zhu, Lingyu Yang, Rong Shan +6

Shanghai Jiao Tong University Shanghai, China · Carnegie Mellon University Pittsburgh, Pennsylvania, USA

Mobile GUI AgentsAI Agent BenchmarksHuman Behavior Simulation
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Feb 23, 2026

InterviewSim: A Scalable Framework for Interview-Grounded Personality Simulation

Simulating real personalities with large language models requires grounding generation in authentic personal data. Existing evaluation approaches rely on demographic surveys, personality questionnaires, or short AI-led interviews as proxies, but lack direct assessment against what individuals actually said. We address this gap with an interview-grounded evaluation framework for personality simulation at a large scale. We extract over 671,000 question-answer pairs from 23,000 verified interview transcripts across 1,000 public personalities, each with an average of 11.5 hours of interview content. We propose a multi-dimensional evaluation framework with four complementary metrics measuring content similarity, factual consistency, personality alignment, and factual knowledge retention. Through systematic comparison, we find that interview grounding yields consistent gains in content alignment and exact-match factual recall over biographical profiles and parametric prompting. We further find complementary strengths: retrieval-augmented methods tend to preserve personality alignment, while larger chronological contexts generally reduce contradictions and improve factual recall. Our evaluation framework enables principled method selection based on application requirements, and our empirical findings provide actionable insights for advancing personality simulation research.

Yu Li, Pranav Narayanan Venkit, Yada Pruksachatkun +1

Salesforce Research

Personality Modeling in Language ModelsHuman Behavior SimulationPersona-Conditioned Generation
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Feb 21, 2026

EDU-MATRIX: A Society-Centric Generative Cognitive Digital Twin Architecture for Secondary Education

Existing multi-agent simulations often suffer from the "Agent-Centric Paradox": rules are hard-coded into individual agents, making complex social dynamics rigid and difficult to align with educational values. This paper presents EDU-MATRIX, a society-centric generative cognitive digital twin architecture that shifts the paradigm from simulating "people" to simulating a "social space with a gravitational field." We introduce three architectural contributions: (1) An Environment Context Injection Engine (ECIE), which acts as a "social microkernel," dynamically injecting institutional rules (Gravity) into agents based on their spatial-temporal coordinates; (2) A Modular Logic Evolution Protocol (MLEP), where knowledge exists as "fluid" capsules that agents synthesize to generate new paradigms, ensuring high dialogue consistency (94.1%); and (3) Endogenous Alignment via Role-Topology, where safety constraints emerge from the agent's position in the social graph rather than external filters. Deployed as a digital twin of a secondary school with 2,400 agents, the system demonstrates how "social gravity" (rules) and "cognitive fluids" (knowledge) interact to produce emergent, value-aligned behaviors (Social Clustering Coefficient: 0.72).

Wenjing Zhai, Jianbin Zhang, Tao Liu

The High School Affiliated to Beijing Normal University, Beijing, China · Department of Electronic and Communication Engineering, North China Electric Power University, Hebei, China

Digital TwinsHuman Behavior SimulationEmergent Behavior in Multi-Agent SystemsCognitive Architectures for AI Agents
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