Recommendation

When someone asks an AI assistant which doctor to see or which firm to trust with their savings, the answer is a referral. We audit AI provider recommendations in four registry-backed service domains across the 100 largest U.S. metropolitan areas, matching every recommendation against the official registry for its domain (Medicare clinician and facility records, and SEC adviser disclosures), under three conditions: an open-weight model, a proprietary model without web search, and the same proprietary model with search. Without search, both models largely fabricate recommendations in the domains the web covers thinly. Only 4% of the open-weight model's recommended doctors and 11% of the proprietary model's match a clinician in the queried city, and the open-weight matches are name coincidences: its matched clinicians are no likelier to be primary-care doctors than names drawn at random from the registry. With search, 64-71% of recommendations in the same domains match a real provider. Search also changes who is recommended. Without it, recommended advisory firms carry SEC misconduct disclosures at 3.6 times the registry base rate, even after adjusting for firm size; with search, significantly below it. Restaurants, where quality and visibility are separately measurable, show a 3-5x review-count premium but a rating premium of at most a tenth of a star. Finally, search largely removes the metro-size penalty: without it, real recommendations concentrate in the largest metros; with it, match rates are similar across metro-size terciles. Whether an AI referral is trustworthy depends strongly on its retrieval configuration rather than on the underlying model alone, yet an answer produced without retrieval often carries no sign that its recommendations were never verified.

Real-world recommendation scenarios are commonly grounded in shared physical environments during user-recommender interactions. This motivates situated conversational recommendation (SCR), a complex task requiring recommender assistants to jointly reason over dialogue history, co-observed scenes, and in-scene item attributes. However, current approaches struggle with this setting due to two intertwined challenges: accurately understanding situated user preferences throughout the conversation and generating responses that simultaneously satisfy user needs and grounded situations. To this end, we propose Re2A, a framework that formulates SCR as a structured reason-then-align process. We introduce rubric-based preference reasoning, which uses automated rubrics to guide the model toward producing explicit preference states. Based on these states, we propose a preference-conditioned optimization to align response generation with dual objectives: user preference satisfaction and situation consistency. Extensive experiments on two SCR datasets demonstrate that Re2A consistently outperforms state-of-the-art methods, delivering more precise, context-aware conversational recommendations. Our code is available at https://github.com/DongdingLin/Re2A.

The remarkable success of large language models (LLMs) has provided important inspiration for the next generation of recommender systems. Structurally, recommendation and language generation share a similarity: both aim to produce an ordered sequence that optimizes the user's experience. However, how to precisely absorb the essence of the LLM paradigm into mature industrial recommender systems remains an open problem. There are two challenges. First, it is unclear how to incorporate the LLM paradigm -- sequence-level generation and optimization -- into recommendation. Second, real-world recommender systems are mature systems that have been iteratively customized for years around specific products, business constraints, serving infrastructure, and organizational ownership. Replacing such systems wholesale is often technically risky and organizationally disruptive. In this paper, we propose LIGE-GR, a listwise generation and evaluation recommendation framework that upgrades from a traditional ranking system (itemwise recommendation) toward a generative recommendation paradigm. Instead of rebuilding the entire recommendation stack from scratch, LIGE-GR generalizes the existing pointwise recommendation system into a listwise generation system. This allows mature recommender systems to benefit from listwise optimization while preserving compatibility with existing models, value functions, and serving infrastructure. We validate LIGE-GR in short-video recommendation on Instagram Reels and Facebook Video. On these recommendation surfaces, LIGE-GR improves time spent by 1.14 percent on Instagram Reels and 0.72 percent on Facebook Video, while requiring only modest additional inference resources.

Standardizing clinical language to SNOMED CT supports interoperability, analytics, and reusable phenotyping, but concept recommendation remains difficult when relevant concepts are rare or absent from training data. We present a masked-concept recommendation benchmark using the SNOMED CT Entity Linking Challenge v1.2.1 data derived from MIMIC-IV-Note. The dataset contains 75,491 annotations across 272 discharge summaries, with 204 notes used for training and 68 for historical testing. For each unique note-concept pair, the target mention is masked from a local clinical context and the system ranks SNOMED CT concepts observed during training. We compare a popularity baseline, sparse TF-IDF concept prototypes, dense latent semantic analysis embeddings, sparse-dense fusion, retrieved-note evidence, and a retrieval-augmented hybrid. Sparse TF-IDF performs best, achieving Recall@1 of 14.81%, Recall@10 of 33.43%, MRR of 0.2114, and nDCG@10 of 0.2297. Retrieval augmentation does not improve this baseline, with Recall@10 of 31.99% and MRR of 0.1937. Performance is strongly affected by concept frequency: Recall@10 is 7.74% for concepts appearing in only one or two training notes versus 43.90% for concepts appearing in more than ten. In addition, 9.66% of test note-concept pairs contain concepts unseen during training. These findings show that local lexical context and terminology coverage are major determinants of recommendation quality in low-resource settings and provide a reproducible baseline for future ontology-grounded and biomedical-encoder retrieval systems.

Modern recommendation systems largely infer user preferences from implicit behaviors such as clicks, watch time, and negative feedback, but these signals reveal what users do rather than why they like or dislike content. This work studies articulated user rationales (AURs), i.e., users' natural-language explanations of their preferences, as a new class of polarity-aware and reason-level textual signals for recommendation. Despite their potential value, AURs are difficult to use in industrial systems because they are naturally sparse, often low-quality, and only cover a small fraction of items. We present SARA (Scaling Articulated Rationales), an industrial framework that turns sparse AURs into scalable recommendation signals. SARA first builds a data engine that elicits and curates AURs from 240M Kuaishou Live users, producing SARA-HQ, a quality-controlled and author-centric rationale dataset. It then aligns a general-purpose MLLM into SARA-7B through large-scale SFT and Quality-Refining DPO, extending rationale generation from 86,564 AUR-covered authors to the full 10M-author space. Finally, SARA-Ranker integrates the generated positive and negative rationales into production ranking via rationale-aware interaction modeling and rejection-memory modeling. Extensive offline evaluation, human calibration, and online A/B tests show that SARA-7B generates more specific, polarity-consistent, and grounded rationales than strong MLLM baselines, while SARA-Ranker improves engagement and reduces negative feedback in production. Deployed with daily refresh for over 30 days, SARA establishes articulated rationales as a practical, first-class textual signal for industrial recommendation systems.

How and why does a recommender system fail the users it serves? Oftentimes, practitioners are left to improve their algorithms based on a combination of feedback from stakeholder teams, domain expertise, and insights from data analyses. Yet the nuances of how and where recommendations perform well or poorly for end users are difficult to discern from aggregate quantitative metrics. Whereas these metrics provide a high-level and incomplete picture, further granularity into the quality of recommendations and their patterns requires reasoning with domain understanding and objectivity, at scale. We contemplate this complex conundrum and describe a method and implementation that uses the latest AI agentic advances to provide actionable diagnoses and improvements for production recommender systems. We present AURA (Agentic Understanding and Refinement of recommender Algorithms), an end-to-end agentic system that performs qualitative evaluation at scale and can then generate improvements to our algorithms at the code level. Specialized agents read production engagement logs, from thousands of sessions to millions, and surface patterns and examples of how the recommender fails real users. The next step uses those diagnoses and context about the recommender's own code, data, and training pipeline to propose and implement refinements grounded in that codebase. We report the system design, initial tests on production data from two large consumer platforms at a major media-streaming company, safeguards, operational learnings, and early results toward a self-improving recommender system. Finally, the diagnostic gap AURA closes is not specific to streaming. The architecture is built to transfer: every domain-specific element enters through the configuration layer that already ported it between our two platforms. We map it concretely to e-commerce and online-retail recommendation.

Complete suffix prediction is challenging in sequential decision settings, where the same prefix can remain compatible with several plausible suffixes. We propose a graphbased metric-learning framework that reformulates complete suffix prediction as latent retrieval over process graphs. Prefixes and suffixes are represented as directed attributed graphs and encoded by edge-conditioned graph neural networks, allowing event-level activities and transition-level durations to be modelled jointly. Prefix representations are projected into the latent suffix space through a predictor trained with a joint reconstruction and contrastive objective strengthened using process-aware hard negatives. To stabilise the learned retrieval geometry, spectral normalisation, and retrieval robustness, spectral normalisation is applied to enforce a Lipschitz constraint on both encoders and predictor. Experiments on two real-life process datasets demonstrate that the proposed framework achieves the best overall results across nearly all evaluated criteria. It improves semantic suffix accuracy measured by normalized Damerau-Levenshtein distance, yields strong retrieval quality through Recall@1, Recall@5, and MRR@5, and maintains temporal plausibility according to Mean Absolute Error. These results show that graph-based latent retrieval is an effective alternative to sequential suffix prediction for recommendation-oriented process monitoring under structural and KPI-related constraints.

Generative recommendation has emerged as a promising end-to-end paradigm for personalized recommendation. However, user preferences continuously evolve over time, making self-evolving an essential capability for generative recommender systems. Existing evolving strategies, such as continual retraining and distillation-based adaptation, directly update the shared model parameters using streaming interactions. Nevertheless, we find that directly applying such strategies to generative recommendation introduces a critical issue, termed evolution conflict. Specifically, heterogeneous preference shifts from different users are optimized within a fully shared autoregressive parameter space, causing dominant behavioral patterns to progressively dominate the model evolution process while underrepresented patterns become increasingly overlooked. To address this issue, we propose a self-evolving memory paradigm for generative recommendation, aiming to enable effective evolution across heterogeneous behavioral patterns. We further identify three key principles for effective self-evolving recommendation systems, including isolated memorization, reinforced evolution, and scalable application. Guided by these principles, we develop LION, a simple yet effective framework centered on a sparse Key-Value memory layer. Specifically, LION introduces sparse memory activation to isolate the evolution of different behavioral patterns, while a consolidation loss is designed to reinforce the learning of underrepresented preference dynamics during continual adaptation. Extensive experiments on diverse real-world datasets demonstrate the effectiveness of LION under various continual evolution settings (e.g., per-period evaluation, user/item group evaluation, and evolution convergence analysis). The codes are released at https://github.com/JazyJiang/Self-Evolving-Memory-for-Generative-Recommendation.

In industrial recommendation feeds, presenting a static headline for an item often fails to satisfy the diverse, multimodal interests of the user population, particularly suppressing the needs of long-tail audiences. While Large Language Models (LLMs) have been integrated into recommendation for content understanding or ranking, directly optimizing them to output a single best headline typically leads to mode collapse---converging to generic patterns that satisfy average tastes but miss specific latent intents. To bridge this gap, we introduce GESE (Generate to Explore, Select to Exploit), a framework operating at the system's presentation layer that decouples personalization into generative exploration and selective exploitation. First, we treat the LLM as a probabilistic explorer, utilizing Group Sequence Policy Optimization (GSPO) with a hierarchical reward mechanism to generate a candidate set that maximizes the semantic coverage of potential user interests. Subsequently, a lightweight, real-time feedback-aware selector acts as the exploiter, identifying the optimal realization from the candidate pool based on instant contextual signals. Extensive deployment on a commercial platform with over 100 million daily active users demonstrates that GESE significantly outperforms state-of-the-art baselines, achieving a 2.57% lift in CTR and 0.87% in dwell time. These results validate that decoupling diversity-oriented generation from precision-oriented selection offers a robust blueprint for aligning generative AI with dynamic user utility.

Generative recommendation (GR) relies on large-beam decoding to generate hundreds of candidate items, creating a new scaling challenge for recurrent linear attention. Existing linear attention serving systems either materialize a full recurrent state for every beam or repeatedly replay shared history, incurring substantial memory and traffic overhead. To address this, we present OneLA, a linear-attention decoding framework that exploits the shared prompt and short divergent suffixes of GR workloads. Specifically, OneLA represents all beam states using a single shared prompt-derived state and compact, append-only records of their divergent transitions. Using this representation, OneLA computes only the state information required at each decoding step, without reconstructing a full recurrent state for every beam. Furthermore, OneLA uses a lightweight ancestry index to track the transition records that make up each beam's history, allowing beams to be updated without moving or copying existing records. A fused GPU kernel further reuses the shared state across beams. Our analysis shows that OneLA achieves 1.54-2.46x end-to-end decode speedups while substantially reducing recurrent-state memory use and data movement.

Recently, a wide range of recommendation algorithms inspired by deep learning techniques have emerged as the performance leaders on several standard recommendation benchmarks. While these algorithms were built on different DL techniques (e.g., dropouts, autoencoder), they have similar performance and even similar cost functions. This paper studies whether the models' comparable performance are sheer coincidence, or they can be unified under a single framework. We find that all linear performance leaders effectively add only a nuclear-norm based regularizer, or a Frobenius-norm based regularizer. The former ones possess a (surprising) rigid structure that limits the models' predictive power but their solutions are low rank and have closed form. The latter ones are more expressive and more efficient for recommendation but their solutions are either full-rank or require executing hard-to-tune numeric procedures such as ADMM. Along this line of finding, we further propose two low-rank, closed-form solutions, derived from carefully generalizing Frobenius-norm based regularizers. The new solutions get the best of both nuclear-norm and Frobenius-norm world.

Modeling long-term user behavior is central to sequential recommendation and billion-scale industrial recommender systems, yet production ranking models operate under strict latency, memory, communication, and training-throughput constraints. At the 100K scale, the challenge extends beyond attention complexity: raw sequence features must be stored, transferred, and repeatedly processed during training and online serving. Existing approaches based on history truncation, multi-stage behavior retrieval, compressed lifelong histories, or train-short/infer-long extrapolation either weaken end-to-end optimization or retain substantial length-dependent cost. We present SequenceO1, an end-to-end framework for ultra-long user behavior sequence modeling, deployed at full traffic on Douyin with histories of up to 100K interactions. SequenceO1 follows a compress-then-reason design. Its Sketch Attention (SA) uses learnable prototypes and prototype-wise normalization to compress the raw history into a fixed-size, target-agnostic user representation. Target-conditioned Stacked Target-to-History Cross Attention (STCA) then models complementary time scales: a recent 10K suffix for short-term interests and the compact sketch for long-term preferences. To make training and inference practical, SequenceO1 combines low-rank user representation caching, multi-request user-level batching, pipeline lift, and a fused FlashSA kernel to amortize feature storage, communication, and computation across targets, training instances, and consecutive requests. Production experiments show consistent offline and online gains, while the compact cached sketch retains most of the benefit of directly scaling end-to-end sequence ranking to 100K. These results provide a practical model-system approach to efficient attention, sequence compression, and scalable long-sequence and long-context recommendation systems.

Large language models are increasingly used to support organizational decisions, yet users often lack a principled basis for assessing whether to rely on a specific recommendation. Existing approaches typically evaluate broad model properties, such as reliability, uncertainty, or robustness, or focus on user trust, rather than the underlying basis for relying on an individual recommendation. Adapting theoretical foundations from epistemology, we introduce epistemic warrant, a decision-level construct that characterizes the stability of a model's preference and the scope over which that preference holds. We operationalize this construct through a four-tier reliance certificate for pairwise recommendations, distinguishing among unstable, context-dependent, locally supported, and broadly supported recommendations. We validate the construct using contemporary methodologies: known-groups tests successfully recover expert-prespecified warrant orderings, and stronger warrants systematically align with independent consensus from crowd workers. Furthermore, we demonstrate that epistemic warrant provides information distinct from verbalized confidence and is not readily explained by decision difficulty. Ultimately, this framework offers a theoretically grounded, implementable approach for characterizing the warrant of individual LLM recommendations when objective ground truth is unavailable.

Semantic ID (SID) generative recommendation predicts the next item by generating a short tuple of discrete tokens. Recent masked-diffusion methods improve this process through bidirectional context and flexible decoding, yet recommendation ultimately requires selecting among complete catalog items. At each denoising step, a partial SID can correspond to multiple feasible items, while existing methods primarily reason through position-wise token predictions. We propose Explicit Posterior Item Conditioning (EPIC), which introduces explicit item-level competition into SID denoising. EPIC constructs a personalized posterior over feasible candidate items using the current generation context and the user's recent interactions, then projects this distribution back to unresolved SID positions to guide subsequent token decisions. The pretrained backbone remains frozen and requires no additional decoder forward pass. Experiments on four Amazon benchmarks show consistent improvements over strong baselines, while diagnostic analyses indicate that the gains primarily arise from personalized transition evidence that preserves promising item hypotheses during denoising.

Scaling Transformers has driven large gains in language modeling, but transplanting this to behavior-sequence modeling in production ranking is challenging: recommendation differs in signal quality, where behavior sequences are noisy, temporally irregular, and sparsely supervised, and in computation asymmetry, where each request scores many candidates against one shared user history under tight latency budgets. We propose ReST, a recommendation-native Transformer scaling framework. For signal quality, it introduces a sequence encoder with dual-gated attention, rotary positional and temporal embedding, stabilized residual normalization, and training-only auxiliary objectives. For computation asymmetry, it factorizes ranking into a heavy reusable encoder and a lightweight cross decoder with projection-free KV attention and token-specific parameterization, coupling user-level shared-prefix training with shared-prefix serving for compute-once, decode-many-times ranking. Across industrial and public benchmarks, ReST achieves higher accuracy and scales more consistently along sequence length, depth, and width, where LLM-style Transformer blocks saturate. A one-week online A/B test on a production advertising platform improves online AUC by 1.31% and lifts a core revenue metric by 11.93% within a 50 ms P99 budget; ReST has since been fully deployed in production, showing that behavior-sequence scaling remains a promising, under-exploited axis for production ranking.

Personalized video recommendation predicts user preference at the video level, while temporal video grounding localizes query-relevant moments. However, strong localization does not establish whether the retrieved moment constitutes valid evidence for recommending the video to a particular user. We study counterfactual behavior-grounded evidence retrieval, which separates where personalized evidence occurs from whether such evidence exists and evaluates whether model predictions respond consistently when that evidence is replaced. We introduce CBGER-10K, containing 5,000 controlled factual--counterfactual pairs for 3,026 users, where each pair replaces only the focal behavior-supported segment while preserving the user, temporal position, and hard distractors. We further propose CBGER, a compact framework that decouples segment-level localization from video-level evidence estimation and learns both through structured counterfactual supervision. CBGER achieves $0.4432$ MRR, $0.6977$ Pair Accuracy, and $0.6987$ Intervention Consistency across five adapted personalized-highlight and temporal-grounding baselines. Notably, compared with QD-DETR, its MRR improvement is not statistically significant, while Pair Accuracy improves by $11.03$ points. These results show that accurate temporal localization does not necessarily imply reliable personalized evidence existence, motivating explicit evaluation of Whether alongside Where.

Large language models are increasingly used as interactive recommender assistants. Their evaluation should therefore go beyond plausible item recommendation and test whether they can recognize flawed recommendation requests. Existing recommender benchmarks mainly assess ranking, generation, or preference satisfaction, while existing error-detection benchmarks are usually not grounded in recommendation-specific user and candidate evidence. To address this gap, we introduce RPCBench, a benchmark for evaluating Recommender-Premise Critique: the ability to detect, diagnose, and properly handle faulty premises in natural-language recommendation requests. RPCBench contains evidence-grounded test instances from five recommendation domains and covers ten types of premise failures. Each instance provides a visible recommendation context and a corrupted user query. We further design a fine-grained evaluation framework that measures proactive detection, error localization, post-detection handling strategy, and evidence faithfulness. Through a systematic evaluation of 11 LLMs, we find that proactive detection is the main bottleneck in Recommender-Premise Critique, and models perform worst on underspecified-premise errors. We also observe that target-critical information density matters more than redundant evidence, and that longer reasoning does not monotonically improve critique quality: performance peaks at intermediate reasoning length, while overly long reasoning is accompanied by an overthinking penalty. The code is available at https://github.com/ZhongruChen/RPCBench.

Large language models (LLMs) are increasingly used as rerankers in conversational recommender systems, yet measured gains depend strongly on the retrieval and inference protocol. On the ReDial conversational movie recommendation benchmark, we compare proprietary, open-weight, and fine-tuned LLM rerankers with collaborative-filtering and sequential baselines in a shared retrieve-then-rerank pipeline. We vary candidate-pool size, first-stage retriever, and decoding temperature. With a shared semantic top-250 candidate pool and strict candidate-aware scoring, the best proprietary reranker reaches NDCG@10 of 0.1497, compared with 0.0939 for the strongest non-LLM baseline. The same reranker reaches 0.2925 in zero-shot generation, showing that unconstrained scoring can yield a much larger apparent advantage than matched-pool evaluation. No evaluated open-weight LLM outperforms the tuned shallow autoencoder baseline under this protocol. For the strongest proprietary and open-weight rerankers, switching from semantic to collaborative-filtering candidates raises NDCG@10 by more than 50%, showing that measured reranker performance is highly sensitive to candidate generation. For the best proprietary reranker, raising temperature from 0 to 1.0 increases top-10 Jaccard distance from 0.0900 to 0.1240 while mean NDCG@10 changes negligibly, whereas weaker LLMs show larger degradation. These ReDial results support treating candidate generation, candidate-pool size, scoring policy, and decoding configuration as required reporting fields rather than implementation details.

Large language models (LLMs) exhibit strong semantic reasoning and open-ended generation abilities, but aligning these abilities with structured sequential generation remains challenging. This challenge is particularly evident in out-of-town (OOT) POI sequence generation, where a model must infer transferable travel intent from a user's hometown behaviors, adapt to cross-city interest drift, and generate a coherent destination trajectory under structural constraints. Existing approaches either rely on latent ID-based transfer with limited interpretability or directly use LLMs for sequence generation without explicitly grounding inferred semantics into position-aware predictions. To address this gap, we propose SemPOI-RL, a framework that aligns LLM semantic reasoning with structured sequence generation for interpretable OOT recommendation. Specifically, we first fine-tune an LLM to infer destination-oriented travel styles from users' hometown trajectories, using natural language as an interpretable semantic intermediate. We then introduce a Semantic POI Alignment Module (SPAM) to ground these inferred styles into a style-conditioned masked autoencoder for position-aware trajectory generation. Finally, we apply reinforcement learning with recommendation-oriented rewards to align LLM-generated styles with downstream sequence quality. Experiments on two real-world datasets show that SemPOI-RL consistently outperforms both traditional recommenders and direct LLM baselines, while providing interpretable style attribution across different phases of a trip. The code is available at https://github.com/Wind-Flipped/SemPOI-RL .

Next-basket repurchase recommendation is commonly formulated as a ranking task: given a customer's purchase history, the system ranks previously purchased items that may be needed again. In production settings, however, ranking accuracy is only one component of recommendation quality. Customers may also benefit from concise evidence about why an item is recommended now. Large language models (LLMs) offer a potential way to surface such evidence through feature-based, human-readable rationales grounded in interpretable behavioral signals. We construct repurchase features spanning cadence, frequency, recency, user behavior, and item popularity, and evaluate LLMs on two public grocery datasets and one proprietary retail dataset. We investigate (1) whether off-the-shelf LLMs can use these features as next-basket scorers relative to heuristic and supervised rankers, and (2) whether LLM-cited features carry outcome-grounded ranking signal. For the latter, we compare LLM-cited features with model-specific attribution methods under a cross-model feature-masking protocol that measures ranking degradation after masking selected features. Our results show that LLM scores are not competitive with supervised rankers, suggesting that off-the-shelf LLMs should not be used as standalone repurchase recommenders. However, changes in prompt and evidence representation can improve outcome-grounded feature-masking results in some settings even when ranking performance does not improve; the effect is dataset-dependent and does not consistently match attribution baselines. These findings suggest a practical role for LLMs as validated explanation components rather than primary rankers, with rationale quality evaluated separately from ranking accuracy.

LLM-as-a-Judge, which leverages a large language model to evaluate natural language generated by another AI application or model, has become a standard, scalable approach for accelerating and extending costly human evaluation. Yet most work treats a judge as a static artifact, evaluating it once at construction or against a fixed benchmark. We argue instead that an LLM judge operating in a deployed system is better understood as having a lifecycle. It must be built, trained, deployed, and continuously maintained as the surrounding data evolves, and each phase poses distinct technical and operational challenges. We present such a lifecycle for the LLM judges that evaluate recommendation explanations at Netflix. Everything we report comes out of a series of controlled online member-facing experiments, in which our pipeline generated and the judges assessed hundreds of thousands of distinct show-level explanations per week across a changing catalog. Our framework has four phases. (I) Birth defines the evaluation criteria and builds curated benchmark datasets with human labels and rationales. (II) Training refines the judges' rubrics via Reasoning-Aligned Rubric Tuning (RART), which uses a meta-judge over reasoning output as the learning signal. (III) Deployment puts one judge in two online roles, quality gating and reflective generation. (IV) Monitoring runs a continuous Human-in-the-Loop (HITL) alignment process that detects drift and triggers re-tuning behind a human review gate. We report results from a five-week online A/B test over tens of millions of members on the Netflix mobile app, in which judge-aligned explanations shifted member viewing toward novel content (previously unwatched) and increased successful browse-to-play sessions relative to a no-explanation control, with no quality-related escalations.

Search and recommendation serve a shared discovery objective but encode intent differently. We study this boundary through Dear Algo on Threads, a deployed product where open-ended requests such as \emph{more NBA news} or \emph{less politics} steer subsequent feed recommendations rather than return a one-shot result list. Its agentic intent layer compiles explicit, inferred, negative, and compound intent into a grounded executable plan, then invokes conventional retrieval and optional semantic or multimodal reranking. The layer shares an intent-to-retrieval contract without requiring one model or serving path across search-like and recommendation-like modes. We evaluate Dear Algo under a precision-first objective. In a blinded audit of 300 public request-item pairs (296 evaluable), a strict categorical LLM-as-a-judge gate achieved 94.4% exact-Relevant precision [88.8%, 98.9%]. Across 72 normalized request clusters, the full configuration produced 7.73 judge-qualified candidates per 20 slots versus 6.61 for an LLM-derived-query baseline, a gain of 1.11 [0.12, 2.12]. In a candidate-randomized serving-path study restricted to the reranker path's first 72 eligible hours, the user-weighted judge-Irrelevant share among judged admissions was 2.80% versus 4.78% off (-1.97 points [-3.02, -0.94]), while Exact-Relevant share was 2.24 points higher [0.08, 4.41]. Together, these studies show how explicit natural-language intent can be carried into feed recommendation under a precision-first evaluation framework

Semantic ID (SID)-based generative recommendation has recently achieved remarkable success. However, existing methods suffer from a previously overlooked fairness issue, which we term \textbf{Token Frequency Bias}, where high-frequency SID tokens are systematically over-predicted while low-frequency SID tokens are under-predicted. This bias originates from the combined effects of imbalanced semantic codebooks during SID construction, and popularity bias together with the maximum likelihood estimation objective during recommendation training, resulting in unfair exposure across item categories. Existing SID methods mainly focus on improving codebook quality and overlook the impact of token frequency imbalance on downstream recommendation fairness, while LLM debiasing methods often yield suboptimal results when directly applied to SID-based recommendation, due to the hierarchical semantics of SID tokens. To address this issue, we propose \textbf{FSGR}, a fairness optimization framework for SID-based generative recommendation. During SID construction, FSGR employs OT-based Assignment Optimization and Dual-Criteria Re-anchor mechanism to form a more balanced SID representation space. During recommendation training, it adopts a two-stage training strategy and introduces Hierarchical Frequency Calibration for layer-specific fairness fine-tuning. Experiments on three public datasets with three backbone models demonstrate that FSGR mitigates token frequency bias and delivers an average Gini fairness improvement of over 20% while maintaining competitive recommendation accuracy.

Large language model-based shopping agents are increasingly deployed in real-world e-commerce platforms, generating massive amounts of user interaction logs that provide valuable supervision for improving these agents. However, existing approaches primarily rely on offline training signals, such as user-item interactions or synthetic preference data, while largely overlooking the rich supervision contained in users' natural conversational feedback. Moreover, the available online feedback is heterogeneous, sparse, and noisy, making it difficult to transform into reliable learning signals automatically. To address these challenges, we propose LOFA, a framework that enables shopping agents to learn directly from real online interaction logs without human annotation. LOFA combines reinforcement learning over verifiable purchase outcomes with feedback-aware on-policy distillation, which identifies users'in-dialogue directives and converts them into dense token-level supervision. These complementary objectives capture both collaborative behavioral patterns and user-specific preferences. Extensive experiments on real-world e-commerce logs demonstrate that LOFA consistently improves recommendation quality, response helpfulness, and user-satisfaction alignment over strong baselines, highlighting the effectiveness of learning shopping agents from real online user feedback.

Traditional offline recommendation evaluation relies heavily on complex, manually maintained feature pipelines that are difficult to scale. While Large Language Models (LLMs) offer a promising alternative by predicting user engagement directly from raw text logs, empirical analysis in this study identifies a critical failure mode termed bidirectional rationalization. In a zero-shot setting, LLMs are found to convincingly argue for both positive and negative user engagement outcomes on the exact same item with identical evidence, highlighting the unreliability of off-the-shelf LLMs in predicting user engagement. To resolve this, we develop and apply a sequential behavioral alignment framework pairing fine-tuning with preference optimization over paired correct and counterfactual rationales. Evaluated on real-world homepage interaction logs, this aligned reasoning approach achieves a 32.19% lift in Macro-F1 score over the zero-shot baseline and matches the production feature-engineered baseline. The results demonstrate that behavioral alignment mitigates bidirectional rationalization while delivering human-interpretable reasoning traces without manual pipeline overhead.

Large language model-based recommender systems are increasingly adopting slow-thinking models that generate step-by-step reasoning before making predictions, often achieving higher accuracy than fast-thinking models that predict directly. However, their reasoning traces are often unnecessarily verbose, increasing inference costs without commensurate accuracy gains. Existing training-based approaches to reasoning compression often incur substantial adaptation costs, while inference-time methods are brittle and difficult to scale. These limitations motivate model merging as a promising training-free direction for transferring specialised behaviours between models in a shared parameter space. In particular, merging a slow-thinking model with a fast-thinking counterpart provides a natural mechanism for balancing recommendation accuracy and reasoning conciseness. To this end, we propose, to our knowledge, the first model merging framework for reasoning compression in recommender systems. Unlike conventional merging methods that apply uniform merge coefficients across model components, our method performs fine-grained merging at the level of individual attention heads, capturing heterogeneous patterns in recommendation reasoning. Each attention head is assigned a distinct merge coefficient according to its contribution to critical reasoning evidence and its sensitivity to parameter change, enabling selective injection of the concise behaviour of the fast-thinking model into the slow-thinking model and reducing reasoning verbosity without compromising recommendation quality. Experiments on three benchmark datasets show that our method reduces reasoning length by up to 24.3% while outperforming competitive model merging baselines in maintaining recommendation accuracy. The code is available at https://github.com/linhledieu/REAM.

Real-world recommendation platforms routinely collect explicit negative feedback such as 1-star reviews, hate-button clicks, distrust between users, and very-low watch-ratio videos. Learned sign-aware recommenders exploit this signal for clear accuracy gains, but only at the cost of gradient-based training. In parallel, a line of training-free spectral collaborative filtering methods matches or beats learned graph recommenders at a fraction of the cost, yet operates on positive interactions alone. We bridge these two lines with DualSpectralCF, a training-free framework of two components that attach to any spectral backbone of the form $\hat{\mathbf{r}}_u = F(\mathbf{M}) \mathbf{r}_u$: a signed input signal $\mathbf{r}_u^{\pm}$ that encodes the user's explicit dislikes, and a signed item-item operator $\mathbf{M}^{\pm}$ that blends like-together and dislike-together similarity. The framework is backbone-agnostic and adds just two scalar hyperparameters. We instantiate DualSpectralCF on ChebyCF, GF-CF, and Turbo-CF, and evaluate on five sign-aware benchmarks: every instance matches or beats its unsigned backbone on all 5 datasets, with Recall@20 lifts up to +32.6% with backbone-specific $(γ, κ)$ tuning and +1.9% to +16.0% for DualSpectralCF-Cheby at the fixed default $(γ= -0.5, κ= 0.1)$, and the family runs 7.7 to 155.3$\times$ faster than SIGformer while reaching 70.7% to 90.7% of its accuracy. Sign-awareness helps most for cold-start users, with up to +29.2% Recall@20 on Epinions users with 1 to 5 training items.

Multi-modal sequential recommenders assume every item carries every modality, but real product catalogs often miss images or text, and a model trained on complete data loses much of its recommendation accuracy when a modality is unavailable at serving time. We propose Sequential Modality Dropout (SMD): during training, each modality stream (image and text) is independently erased with probability p for an entire user interaction history, so the model learns to predict the next item without relying on any single modality. We measure robustness by retention, the fraction of a model's full-modality accuracy (HR@10) that survives when a modality is removed at test time. Across four backbones (MM-SASRec, IISAN, MISSRec, and fMRLRec) on four Amazon domains, SMD raises text retention by 1.0 to 3.2x at essentially no cost to full-modality accuracy; under an extreme 95% per-item missing rate, it retains 61% of HR@10 versus 22% without (a 2.8x improvement). An optional cross-modal reconstruction loss further lifts retention from 90% to 98% on a simple additive backbone under severe text missingness. SMD is a four-line, architecture-agnostic change that makes multi-modal sequential recommenders robust to the missing modalities they actually encounter in deployment.

Large-scale targeting and recommendation systems are typically built around predictive scores fed into heuristic or local allocation. When the business goal is incremental impact, as in marketing campaigns, incentives, and notifications, this paradigm systematically misallocates resources toward users who would have acted anyway. We present a decision-centric framework that instead optimizes causal effects under global constraints, aligning three components under a single objective: a causal neural network with a Transformer backbone for individual treatment-effect estimation, a Bayesian neural-bandit layer for uncertainty-aware exploration, and a dual-based large-scale linear-programming layer for constrained allocation. The framework also supports sequential context and multi-outcome, attribute-conditioned scoring through a Transformer encoder and outcome embeddings. We evaluate it with offline simulations on a public bandit dataset, targeted architectural ablations, and an online A/B test on LinkedIn Feed marketing traffic. We also distill production lessons on causal training-data construction and cost and delivery control, which were critical to successful deployment. The end-to-end treatment policy delivered a statistically significant $+7.20\%$ lift in the primary long-term-value metric, demonstrating the feasibility of production-scale causal optimization under business constraints.

Large Language Models (LLMs) have emerged as powerful tools for improving recommendation systems. The effectiveness of LLMs arises from their ability to harness rich textual information and their capacity to model heterogeneous user preferences based on users' interaction history. However, due to the large-scale and deep architectures, LLM-based sequential recommendation approaches generally incur high inference costs, resulting in a low return on investment. To mitigate this cost, many existing approaches resort to using only the first few tokens of item descriptions, which inadvertently discards valuable information contained in the full text, thereby leading to suboptimal recommendation performance. To address this limitation, we propose a novel Token Selection approach for Preference Optimization in LLM-based sequential Recommendation, i.e., TSPORec, which accurately pinpoints informative tokens throughout the entire textual content to improve recommendation performance. Specifically, we design a three-stage pipeline to select informative tokens and introduce a novel proxy reward to facilitate the implementation. TSPORec not only enhances recommendation performance but also improves computational efficiency. Extensive experiments across two models and datasets demonstrate the superb performance (up to 31.25%) and efficiency (up to 63.4%) of our approach compared with six baseline approaches. Code is available at https://github.com/WNQzhu/TSPORec.git.

Recent advances in generative recommendation (GR) leverage large language models (LLMs) as recommender backbones, enabling LLMs to directly generate recommendations conditioned on item-interaction histories. In these systems, items are often represented through semantic IDs (SIDs) added to the LLM vocabulary as special tokens. Ideally, SIDs imbue item token representations with semantic priors, thereby improving model generalization. However, standard vocabulary expansion typically initializes these tokens as random Gaussian vectors, discarding the SIDs' underlying continuous geometry and forcing the LLM to relearn token relationships from interaction data. To demonstrate the consequences of this design, we first show that training from this initialization tends to organize SID embeddings around item popularity rather than semantics. We further show that, despite partially reducing the reliance on popularity and improving cold item performance, the computationally expensive process of continual pretraining (CPT) fails to reliably recover the original semantic geometry. To address these findings, we propose a simple, parameter-free intervention that initializes SID token embeddings directly from their corresponding centroids in the semantic embedding space. Requiring only a few lines of code and no additional training or inference overhead, this drop-in approach improves pure-SFT Recall@5 by up to 16%, reaches peak performance with up to 40% fewer SFT steps, and improves cold-item Recall@5 by up to 60%. Moreover, on datasets that benefit from additional CPT, centroid initialization reaches comparable performance while requiring half as many CPT epochs. Together, our findings show that preserving SID geometry, beyond shared-prefix structure, provides a simple and effective semantic prior for LLM-based GR.

LLM recommenders for top-K item suggestion regularly emit titles outside the target catalog. Prior audits report a binary out-of-domain rate; none ask whether the model knew. We jointly audit hallucination rate (OOD@10) and verbalized-confidence calibration (ECE, Brier, reliability) for four zero-shot LLM recommenders from four independent vendors (Mistral Large, Llama-3.3-70B, GPT-OSS-120B, Claude Sonnet 4.6), not grounded or fine-tuned systems, across three catalogs (MovieLens-25M, Amazon Reviews 2023 Toys, Yelp Open Dataset), stratified by item popularity. Measuring catalog membership is itself the hard part: on identical outputs the reported rate moves by an order of magnitude with the string matcher used, and F1 cannot separate the candidates. We validate the instrument against 201 human judgments and select on net bias, where the adopted one is off by -0.040 against +0.144 for the common fuzzy rule. Hallucination is then strongly catalog-dependent (0.6-2.7% on MovieLens, 11.6-38.7% on Yelp, 49.3-61.0% on Amazon Toys). Each model holds a near-constant confidence level barely responsive to the catalog, while the catalog-hit rate swings 60 points, so the sign of the error is set by where a model's constant lands against a catalog's accuracy: 7 of the twelve cells are under-confident and 5 over-confident, all four under-confident on MovieLens, all four over-confident on Amazon Toys. We read this as an elicitation mismatch: "Just Ask" elicits a generic quality rating, not a catalog-membership probability. A conformal abstention threshold over verbalized confidence changes hallucination by at most 1.65 pp across four alpha levels, because the channel cannot separate correct items from hallucinations. We recommend that audits report calibration alongside OOD, validate the matcher producing the OOD number, and use catalog-anchored elicitation.

IT audits require auditors to judge whether heterogeneous organizational evidence satisfies semantic security and compliance controls. This judgment is difficult to automate because relevant evidence is distributed across policies, records, spreadsheets, and operational artifacts, and because audit conclusions depend on evidentiary sufficiency rather than keyword matching. We present IntelliAudit, a retrieval-grounded multi-agent system for IT audit evidence evaluation. Given a control and an evidence corpus, IntelliAudit retrieves relevant artifacts, generates an evidence-grounded assessment, challenges adverse findings, adjudicates disagreements, and produces an auditor-facing recommendation with cited evidence, rationale, missing-evidence analysis, and remediation guidance. We instantiate IntelliAudit on ISO/IEC 27001 and evaluate it across multiple simulated organizations using expert auditor review and audit-readiness user feedback. The evaluation shows that IntelliAudit can support control interpretation, evidence-grounded reasoning, and audit-preparation workflows, while also revealing the importance of human oversight for calibrating sufficiency judgments and correcting overly permissive recommendations. These results suggest that retrieval-grounded multi-agent systems can assist audit evidence review, but should remain decision-support tools rather than autonomous certification systems.

Foundation model(FM) for recommendation has shown strong ability to model long-horizon sequential user behavior. In practice, a single pretrained foundation model is often adapted to diverse downstream serving surfaces through Supervised Fine-Tuning(SFT). However, optimizing task-specific objectives such as clicks or likes does not necessarily align the serving policy with the business metrics that determine recommendation quality. We propose a three-phase progressive post-training framework that explicitly separates downstream adaptation from business-metric alignment. The adaptation stage is decomposed into Linear Probing(LP) and Full Fine-Tuning(FFT): LP first stabilizes randomly initialized downstream heads within a frozen pretrained representation space, and FFT then jointly specializes the full model for the target task. On top of this stabilized policy, Reinforcement Fine-Tuning(RFT) aligns the model with practical business objectives using a learned reward model. Rather than directly optimizing the serving policy on sparse business targets, we train the policy on dense implicit feedback and use business-metric supervision only for reward modeling. Offline experiments show that the progressive LP-FFT-RFT framework outperforms single-phase alternatives, and that reward-based alignment yields a stronger serving policy than directly using the reward model itself for ranking. Large-scale online A/B tests further show that the proposed framework improves production recommendation quality over a conventional non-foundation baseline. A reference implementation is available at https://github.com/webtoon/rec-fm-progressive-alignment

Industrial recommendation systems predominantly adopt a passive ranking paradigm that infers user preferences from implicit behavioral signals (e.g., clicks, dwell time) rather than explicit, natural language inputs. As a result, users experience a persistent discrepancy between their explicit interests and what passive behavioral algorithms deliver, limiting their ability to express nuanced preferences or steer their feed in real time. To address this growing gap between how recommendations are optimized and how users wish to articulate their interests, we present Shape Your Feed (SYF), an LLM-based agentic recommendation framework that enables real-time, multimodal co-curation of content. SYF employs a three-tier architecture: (i) a Perception Flow that captures fine-grained user intent from text prompts, voice commands, and UI interactions; (ii) a Serving Flow that performs real-time agentic re-ranking and pruning of candidate items, grounded in a persistent Semantic Profile encoding evolving user preferences; and (iii) a Self-Evolution Flow that aligns system behavior with human judgments via Direct Preference Optimization (DPO) and an LLM-as-a-Judge ensemble. Offline evaluations show that SYF's alignment scoring module achieves 98.85% accuracy, substantially improving over strong few-shot baselines. Large-scale online A/B experiments on production traffic further demonstrate that SYF improves feed relevance and user sentiment, indicating a practical and scalable path toward interactive, user-steerable recommendation in industrial settings.

Large language models (LLMs) have been shown to exhibit strong Python preferences when generating project-level code, but there is currently no systematic way to measure this behaviour across new models. To bridge this gap, we introduce LangChoiceBench, a project-level code-generation benchmark for measuring Python preference, recommendation-implementation consistency, and language diversity. LangChoiceBench covers 28 projects across seven software areas where Python is often a poor default. We evaluate 25 diverse LLMs and find that Python remains heavily over-selected, recommendation-implementation consistency is low, and smaller open-weight models generally show stronger Python preference and lower language diversity. We further analyse 9,826 reasoning traces and find that most Python choices are automatic or driven primarily by ease, rather than explicit consideration of project requirements. In a smaller but important set of cases, models fabricate contextual support for choosing Python - a failure mode we call phantom evidence - or produce code that contradicts the language selected in their own reasoning.

Context-aware recommender systems have long recognized that factors such as location, time, and weather shape where and what people choose to eat. Existing weather-aware food and point-of-interest recommenders, however, typically treat weather generically -- mapping conditions to preferences through hand-crafted rules or specially trained context models -- and do not capture that the culturally appropriate response to weather is itself region-specific: a rainy evening calls for hot tea and fried snacks in one culinary culture and for very different comfort food in another. Encoding such weather-by-region-by-cuisine interactions as explicit rules or training data is brittle and does not scale. We present a weather- and location-aware agentic dining-recommendation system that takes a different approach: a large language model (LLM) orchestrates tools for location and weather retrieval and then reasons in natural language over the combined context, drawing on the cultural and culinary world knowledge already latent in the model to produce region-sensitive, weather-appropriate recommendations without per-region rule tables or specialized training. We describe the agent architecture, the tool-orchestration flow (Google location services and a weather service feeding an OpenAI LLM), and the reasoning mechanism, and we report on a working prototype that was implemented and briefly deployed end-to-end. We discuss design trade-offs -- cost, latency, ambiguity handling, and fallbacks -- and we are explicit about limitations, including the absence of a formal user study and the risk of cultural stereotyping in locality-based inference. The contribution is architectural: a simple, extensible pattern for incorporating environmental and cultural context into agentic recommendation through LLM reasoning rather than engineered rules.

Out-of-distribution (OOD) recommendation is vulnerable to preference shifts induced by a latent environment. Existing methods can infer latent states from logged interactions, yet the statistical meaning of the latent environment and its effect on preference remain underdetermined. We formulate this task as conditionally identifiable risk-aware recommendation (CI-RR) and propose Conditionally Identifiable Latent-Environment Recommendation (CILER). CILER uses a user-conditioned exponential family to model the latent environment and a feature-indexed polynomial to specify how it changes preference. It predicts by marginalizing item probabilities over the inferred environment distribution. Under sufficient variation, correct specification, and decoder regularity, CILER identifies the environment-sensitive representation up to the stated equivalence class. We further bound excess deployment log-risk by environment-inference error. Controlled studies test the observable consequences of sufficient variation and model specification. Experiments on three datasets show that CILER improves all twelve OOD ranking metrics under feature, temporal, and geographical shifts within shared support.

Modern recommender systems produce predictions that users cannot interrogate. The two dominant improvements, collaborative filtering and LLM-based reasoning, each fall short: collaborative filtering captures behavioural signals but offers no reasoning, while large language models (LLMs) generate fluent explanations but hallucinate and are poorly grounded in a user's history. We present X-KGRank, a knowledge graph retrieval augmented framework that unifies structural collaborative filtering with LLM-based explanation. From the MovieLens-1M dataset (6,040 users, 3,704 items, 988,129 interactions) we construct a heterogeneous knowledge graph of 9,762 nodes and 999,264 edges spanning three relation types (RATED, HAS_GENRE, and CO_RATED) persisted in Neo4j. We train a LightGCN ranker with content-aware SBERT initialization and a rating weighted BPR objective, and apply a popularity selective routing strategy that grounds long-tail items (1,855 of 3,704) in knowledge-graph paths while serving popular items from pre-trained knowledge, reducing KG-augmented generations by roughly 50%. On the MovieLens-1M test set under a 99-sample protocol, X-KGRank achieves NDCG@10 = 0.2956 and Recall@10 = 0.5371, improving over a strong popularity baseline by 17.1% on both metrics, by 15.6% on NDCG@20 (0.3449 vs. 0.2983), and by 14.6% on MRR (0.2435 vs. 0.2124). Across three LLM backbones evaluated on 16 cases, a 1.5-billion-parameter model (Qwen2.5-1.5B) matches a 7-billion-parameter model (Mistral-7B) on heuristic explanation quality (0.97 vs. 0.94), yet qualitative analysis shows the smaller model is more prone to factual fabrication.

Designing polyimide structures with specific glass transition temperatures (Tg) is highly challenging. Existing methods primarily focus on target-conditioned generation, lacking an assessment of the consistency between the generated structure and the target properties. This leads to low-quality candidates deviating from the design objective entering subsequent processes, increasing invalid experiments and prolonging the development cycle. To address this issue, we propose UniPolymer, a unified framework for property prediction, target-conditioned generation, candidate evaluation, and structure recommendation in polyimide design and a dataset containing 10066 deduplicated polyimide repeating units with Tg tags (PITg-Curated) was constructed. To improve the consistency between generated candidate structures and the target Tg, UniPolymer first establishes a reliable structure-property relationship mapping through self-supervised chemical semantic learning, structural consistency enhancement, and multi-scale information fusion. Subsequently, the model employs a continuous-discrete joint Tg representation to guide the autoregressive generation of SELFIES. The generated candidate structures are further evaluated using a frozen property predictor and polyimide-specific structural constraints, and ranked according to their deviation from the target Tg, thereby preventing structures deviating from the target from entering the subsequent validation stage. Experimental results show that UniPolymer achieved a property prediction accuracy of R^2=0.93 and a candidate structure evaluation pass rate of 73.79%, which are 2% and 1.21% higher than the best baseline, respectively. Meanwhile, the predicted Tg values of the recommended candidates are in high agreement with the results of molecular dynamics simulations, thereby reducing the number of candidates that enter the high-cost experimental stage.

While large language models (LLMs) have advanced ID-based recommendation through Semantic ID (SID) modeling, existing SID generation frameworks largely follow a single-representation-then-quantization paradigm. This design faces two bottlenecks: semantic entanglement mixes heterogeneous attributes, such as geography, brand, and category, causing information loss during quantization, low-quality SIDs, and severe collisions; moreover, black-box representation learning provides neither explicit attribute semantics nor clear geographic or semantic meanings for SID positions. These limitations weaken both retrieval reliability and the ability to diagnose or control SID generation. We propose Interpretable Representation via LLM-Driven Generative Disentanglement for Local-Life Service Recommendation (LGRID). LGRID introduces a generative disentanglement paradigm through an Encode -> Disentangle -> Align -> Quantize pipeline. It first uses joint LLM encoding to preserve cross-attribute geographic-semantic dependencies, rather than encoding fields independently. A Structured Disentangled Block then routes hidden states into attribute-aligned slots for geographic and semantic factors. Synergistic Alignment Learning makes these slots both generatively decodable and discriminative for retrieval, while Dual-Stream Residual Quantization separately discretizes the two streams into compact SIDs with explicit attribute correspondence. This design yields interpretable SIDs with positions grounded in item attributes and local-service semantics. Experiments on Kuaishou and Foursquare show that LGRID consistently outperforms strong SID baselines, achieving up to a 5.44 percent relative AUC gain. It also achieves over 99 percent attribute-decoding accuracy for coarse geographic fields and reduces the full-SID collision rate to 39.9 percent, compared with 97.0 percent for LGSID.

Large Language Models (LLMs) have shown strong potential for recommendation by leveraging their semantic understanding and contextual modeling capabilities. Recent studies further introduce reasoning mechanisms to improve user preference modeling. However, explicit natural-language reasoning incurs substantial inference overhead, whereas existing latent reasoning methods mainly focus on generating or verifying intermediate states, leaving their layer-wise preference roles and contributions insufficiently characterized. We propose HiLaR, a Hierarchical Latent Reasoning framework with layer-aware reinforcement optimization for LLM-based recommendation. HiLaR constructs temporal-guided hierarchical user preference representations, aligns them with multiple LLM latent reasoning states, and organizes the reasoning process from broad preferences to fine-grained current intents. To further optimize the reasoning trajectory, HiLaR combines final recommendation feedback with layer-aware process rewards derived from the marginal target-likelihood gain of each state. Experiments on four Amazon benchmark datasets show that HiLaR generally outperforms strong sequential, generative, and LLM-based recommendation baselines. Ablation and sensitivity analyses further verify the contribution of hierarchical representation learning, latent alignment, and process-level optimization. Our code is available in https://github.com/hupeiyu21/HiLaR.

Large language models (LLMs) have demonstrated strong reasoning capabilities, motivating their adoption as backbones for foundation recommendation models (FRMs). Existing approaches typically enhance recommendation with explicit Chain-of-Thought (CoT) under the Think-then-Answer paradigm. However, generating lengthy rationales introduces substantial inference overhead, while fixed CoT templates struggle to model diverse, dynamic, and context-dependent user interests. We propose WhisperRec, an efficient latent reasoning framework for FRMs. WhisperRec compresses teacher-generated CoT into learnable latent reasoning tokens, enabling a Latent-Reason-then-Answer paradigm that performs reasoning in latent space without producing verbose rationales. This design retains decision-relevant reasoning information while avoiding the latency bottleneck of autoregressive rationale generation. Specifically, it first introduces Multi-View Adaptive CoT (MV-ACoT) to construct diverse, high-quality supervision from complementary perspectives on user interests. MV-ACoT also adapts reasoning complexity to each instance, applying lightweight analysis to clear cases and targeted multi-factor reasoning to challenging ones. Building on a pre-trained FRM, WhisperRec then employs a three-stage Latent Reasoning Alignment procedure to progressively internalize teacher CoT into latent representations. Finally, curriculum-based post-training activates latent-token reasoning for downstream recommendation while preserving standard recommendation capability. Experiments on an industrial-scale Kuaishou dataset and the public Kuaishou LLM-Rec benchmark show that WhisperRec consistently outperforms explicit-CoT methods and conventional baselines. Compared with explicit CoT Think and No-Think variants, WhisperRec improves SID@64 by 17.44% and 9.33%, respectively, and achieves over 10x higher online inference throughput.

Recommender systems mediate everyday consumption, offering a promising channel for encouraging sustainable choices. Prior research shows that explanations influence users' perceptions of recommendations and can support more informed decisions. We argue that explanations can also serve as behavioral nudges by foregrounding sustainability information at the moment of choice. This study investigates how different behavioral framings of sustainability information in recommendation explanations affect user choices and perceptions. Using generative AI, we generate sustainability-aware explanations by drawing on nudge theory and validate them through human evaluation and LLM-as-a-judge audits. Building on this foundation, we conduct two randomized studies (N = 529) in a low involvement domain (instant coffee) and a high involvement domain (hotel bookings), in which participants choose among preference matched recommendations accompanied by these explanations. Our results show that, across both domains, merely disclosing sustainability information in explanations does not change choices, whereas framing that information or invoking a descriptive social norm significantly increases sustainable selections and eases decision-making. Notably, perception and behavior diverge, as plain disclosure improves explanation evaluations without translating into more sustainable selection behavior. Our work demonstrates how LLMs can generate theory-grounded explanations at scale, pointing toward practical explanation-based interventions for social good. We conclude by discussing implications for adaptive explanation design with generative AI.

Large language models (LLMs) are increasingly used in recommender systems, but it is often unclear how much performance can be obtained from strong pre-trained backbones alone when they are placed inside a structured recommendation pipeline. In this paper, we present MARS, a modular multi-agent re-ranking framework for repeat-order food delivery recommendation. MARS serves as a controlled hybrid framework for studying how far pre-trained LLMs can go in this setting when combined with lightweight collaborative retrieval and contextual filtering. MARS performs coarse-to-fine recommendation in two stages: cuisine prediction followed by vendor ranking. The framework combines LightGCN-based global preference signals, Swing-based local peer evidence, geospatial filtering, and prompt-driven LLM reasoning over behavioral, temporal, and geographic context. We evaluate MARS on two real-world Delivery Hero benchmarks, DHRD-SE and DHRD-SG, and compare it against heuristic, sequential, graph-based, and food-delivery-specific baselines. We also provide detailed implementation and evaluation protocols, including prompting and decoding. Our study makes three contributions. First, it presents a modular multi-agent framework for repeat-order food delivery recommendation that integrates collaborative signals and LLM-based re-ranking in a transparent pipeline. Second, it shows that strong pre-trained backbones can already be competitive in repeat-order recommendation when paired with lightweight collaborative retrieval. Third, it establishes a reproducible evaluation setting for hybrid LLM recommenders in food delivery.

Online recommendation has traditionally taken place after a user enters a platform, which determines the candidate pool and the ranking shown to the user. LLM-based user agents enable a different recommendation process: a user specifies a need before choosing a platform, leaving platforms to compete for the user's attention, which we refer to as an agentic recommendation market. In our controlled LLM-based experiments across three product domains, we find this new setting of recommendation creates a tension between access and attention. Compared with traditional platform-centric recommendation, user-centric recommendation greatly expands the opportunity for relevant items to enter comparison; yet broader participation does not translate directly into effective exposure. Competition directly triggers platforms' strategic play: selectively positive explanations occupy 73--78% of first-ranked positions. When the user agent relates platforms' actions to subsequent user feedback, this share falls to 36--41%, while the chance of a user purchasing the relevant item increases. A user agent is therefore more than a ranker over a larger pool of candidates: its querying, ranking, and feedback mechanism governing who can compete, how scarce attention is allocated, and how earlier outcomes shape the evaluation of platforms directly affect user utility. Designing agentic recommendation therefore requires treating access, attention, and accountability as a joint mechanism design problem.

Semantic ID-based generative recommendation tokenizes each item into a sequence of discrete semantic IDs and predicts the next item by generating semantic IDs. However, existing methods typically regard SIDs as independent discrete symbols, while often overlooking the topology of the learned semantic ID space. We identify a structural mismatch between tokenization and generation: the tokenizer learns a structured code space with semantic neighborhood relations, whereas the generator consumes semantic ID tokens as independent categorical symbols. Consequently, item relatedness is reduced to exact semantic ID overlap, making it difficult to identify semantically similar items whose semantic IDs do not overlap. To address this issue, we propose TopoGR, a topology-preserving generative recommendation framework based on Bit-decomposable Semantic ID(Binary SID). Each Binary SID is learned in a bit-decomposable form and can be deterministically converted to a standard integer SID, while exposing an explicit Hamming geometry. TopoGR exploits this topology at three stages: binary SID features preserve Hamming proximity at the input layer; Hamming soft targets inject topology-aware supervision; and Hamming-consistent reranking aligns candidate items with the predicted binary prototype during inference. We further verify that the Hamming topology can capture item relatedness beyond exact SID matching. Experiments on four benchmark datasets show that TopoGR consistently outperforms existing state-of-the-art baselines in recommendation performance.

Generative recommendation commonly represents items using fixed-length semantic identifiers (SIDs) constructed through clustering and quantization. However, these artificial codes may overcompress item semantics, remain misaligned with pretrained LLM vocabularies, and require costly autoregressive decoding. In light of this, we propose VaLiDRec, a generative recommendation framework based on variable-length, LLM-aligned semantic identifiers. VaLiDRec constructs SIDs directly from informative native LLM vocabulary tokens via token importance estimation, semantic-quality-aware pruning, and collision-aware refinement, allowing identifier lengths to adapt to item semantic complexity. To model user preferences, VaLiDRec incorporates graph-aware soft prompts and reformulates recommendation as token-set prediction with token-level item scoring, eliminating autoregressive SID generation and beam search. Experiments on four real-world datasets show that VaLiDRec consistently outperforms strong sequential and generative recommendation baselines across all evaluation metrics. It further achieves superior zero-shot item cold-start performance and 87.49$\times$ faster inference than LC-Rec. These results demonstrate that LLM-native variable-length semantic identifiers provide a more expressive and efficient paradigm for generative recommendation.

Routing decisions between a cheap heuristic and an expensive large language model (LLM) are typically framed as a difficulty problem: send the hard cases to the expensive path. We argue this framing is incomplete because difficulty and business value are distinct axes - a difficult cheap item and a difficult costly item do not have the same cost of error. We present Value Router, a fully synthetic simulation of a retail merchandising pipeline that routes items using only estimated difficulty and estimated value, never ground truth. The study has three stages. First, a value-weighted threshold router is compared with a difficulty-only and a random baseline on a synthetic catalog with an inverse correlation between category volume and value. Value-weighting matches the difficulty-only baseline's recall of true high-value items (60%) while achieving substantially higher precision (98.3% vs. 94.3%). Second, a decision logger and monitor expose a failure mode hidden by aggregate metrics showing that the aggregate result is driven almost entirely by between-category differences rather than per-item discrimination. Third, a simulated Black Friday demand surge (2.5 volume with a shift toward higher-value categories) compares a static router, a seasonally tuned router, and two slow-path budget policies. All results are from a controlled synthetic simulation with experimenter-defined ground truth and illustrate design principles for cost-aware routing systems rather than validated real-world claims.

Semantic IDs (SIDs) are now a central component of generative recommendation. Current SID-based systems assign three roles to the same token sequence. Shared prefixes are intended to organize related items, the complete SID identifies an individual item, and each generated token narrows the items that can still be returned. We systematically investigate SIDs from item encoding and SID construction to autoregressive generation and final recommendation. We examine how SID construction changes item representations and how those changes affect generation. Across three Amazon domains and eight SID constructions, SID neighborhoods recover only 32.2% of the encoder's ten nearest neighbors on average. Alternative item descriptions still retrieve the corresponding item first in 99.57% of controlled cases, yet change 38.4% of exact SIDs. These results show that SIDs retain broad organization but lose much of the encoder's fine local structure, while their exact tokens are not determined by item meaning alone. This loss becomes consequential during generation. After the final semantic token, TIGER retains only 29.9% of held-out targets that were plausible recommendations before SID filtering. Motivated by these findings, we propose Item-Supported Decoding (ISD), a lightweight inference-time method that allows a user-specific item ranking to support corresponding SID prefixes before beam search discards them. The same ranking then orders the generated items. ISD requires no additional parameters or retraining of the SID constructor or decoder. We empirically show that ISD improves NDCG@10 over the corresponding SID backbone in every evaluated setting, with relative gains of up to 31.2%. Our results show that SIDs provide useful coarse item organization, but their fine boundaries should not alone determine which items remain available during generation.

Transformer architectures have achieved remarkable success across diverse domains; however, directly applying their standard self-attention mechanism to recommendation often yields suboptimal performance, sometimes even trailing behind well-designed simple recommendation models. In this paper, we reveal that this performance bottleneck stems from severe embedding and attention collapse unique to recommendation scenarios. The heterogeneity and long-tail nature of recommendation data lead to a severe spectral collapse dominated by a few principal singular values. We further theoretically demonstrate that this triggers a vicious cycle in recommendation model's forward and backward propagation, which accelerates embedding and attention collapse and limits the model's scaling capability with increased depth. To address these issues, we propose SpecFormer, a novel Spectral-Aware Transformer designed for mitigating embedding and attention collapse in recommendation. Specifically, SpecFormer introduces 1) a Learnable Spectral Softening module to dynamically smooth the singular values distribution of the input token embeddings; 2) a Spectrum-softened Attention mechanism to model feature interaction under a more uniform spectral distribution space; 3) a Spectral Residual Position Encoding via Taylor expansion of singular values, explicitly providing a spectral inductive bias for feature interactions. Extensive experiments on one industrial and two public datasets demonstrate that SpecFormer significantly outperforms state-of-the-art baselines. Notably, SpecFormer has been successfully deployed in a real-world commercial recommender system and exhibits exceptional scaling capabilities: stacking SpecFormer layers actively improves the attention effective rank and recommendation performance.

We propose MEMOIR, a framework that segments user interaction histories into temporal windows, generates semantic behavioral memory for each period using an LLM, and aggregates current state, evolution direction, and predicted future into a single user representation. On the Electronics and Clothing_Shoes_and_Jewelry categories of Amazon Reviews 2023, MEMOIR is statistically tied with UniSRec, the strongest baseline, on aggregate NDCG@10 (0.0643 vs. 0.0641), splitting the four reported metrics 2-2: MEMOIR leads NDCG@10 and MRR, UniSRec leads HR@10 and HR@20. An ablation study finds that no single architectural component - the evolution-preserving contrastive loss, its directional-consistency term, or temporal window segmentation itself - individually explains much of MEMOIR's approximately 18% relative gain over ID-based SASRec; all four ablations land within 2% of the full model on aggregate NDCG@10. Stratifying test performance by a composite preference-drift score instead reveals where the gain concentrates: MEMOIR leads on ranking-quality metrics (NDCG@10, MRR) specifically among users at the high- and low-drift extremes of the distribution, while UniSRec leads the volume-oriented HR@10/HR@20 metrics across all drift strata and edges out MEMOIR on ranking quality in the middle band. We report this drift-stratified pattern, rather than the near-tied aggregate numbers or any single ablated component, as MEMOIR's most substantive and reproducible finding, and surface why it holds as an open question for future work.

Large language models (LLMs) can summarize heterogeneous user evidence in natural language, but current LLM recommenders often collapse enduring preferences, transient intent, and exposure-induced behavior into one profile. This makes recommendation vulnerable to feedback loops: repeated exposure is mistaken for preference, immediate clicks dominate delayed satisfaction, and fluent explanations need not reflect the ranking decision. We propose our method, a model-agnostic framework for long-horizon recommendation. Our method uses a frozen multimodal language model to convert item content and feedback into evidence-grounded semantic atoms, then maintains separate short-term, long-term, and exposure memories. Propensity-weighted updates reduce policy-induced exposure bias, while a conservative offline critic reranks candidates for delayed satisfaction under a behavior-support constraint. Explanations use only influential evidence atoms and are checked by counterfactual deletion. We provide an identification result and evaluate the framework in e-commerce-like, news-like, and short-video-like environments. Across ten seeds, our method improves discounted long-term value over the strongest alternative by 6.1%, 7.6%, and 6.7%, respectively. Twenty-seed paired ablations show significant value drops after removing propensity correction (0.739 +/- 0.191) or conservative support regularization (0.523 +/- 0.234). A frozen instruction language model also more than doubles semantic-atom NDCG over TF-IDF on a held-out paraphrase benchmark.

Stock recommendation systems face the dual challenge of adapting to rapidly changing market conditions while maintaining low-latency predictions for end users. Traditional batch-trained models fail to capture concept drift, and monolithic architectures struggle to provide fault tolerance under load. This paper presents a scalable online deep learning-based stock recommendation system built on a distributed microservices architecture using Kubernetes, Docker, and RabbitMQ. The system employs a hybrid leader-follower architecture where a primary model continuously trains on streaming financial data, including EPS, MACD, and price, from the Alpha Vantage API while multiple replica models serve user-facing recommendations in parallel. A multilayer perceptron implemented with TensorFlow Recommenders generates content-based recommendations using explicit user ratings (1-5) and transfer learning. The architecture ensures high availability. The leader persists model weights to Google Cloud Object Storage, allowing replicas to recover seamlessly upon failure, while RabbitMQ provides message durability and replay. Results demonstrate that the system serves stock recommendations in 23 seconds per request and processes up to 500 portfolio addition requests per second per follower. Key limitations include data staleness (up to 150 minutes due to API rate limits) and the absence of a service mesh for inter-cluster security. This work contributes a production-ready reference architecture for online recommender systems that balances consistency, availability, and scalability in a financial domain context

Traditional conversational recommenders entangle retrieval and response generation within a single text interface, so exact entity cues fade as the dialogue's intent evolves, which compromises explanation credibility. We address this within the ACM RecSys Challenge 2026, which mandates both top-20 ranking and evidence-grounded response generation. This paper presents the third-place solution by team "swyoo" for the Blind-B industry track. We decouple retrieval and response into separate pipelines connected strictly via ranked tracks and metadata. Retrieval combines a hybrid lexical-dense pool for exact matching with a task-adapted pool driven by fine-tuned Qwen 8B adapters. Candidates are calibrated via LightGBM, then routed to an evidence-grounded propose-assign-select (PAS) framework to structure responses. This system also ranked second on the explanation-quality leaderboard in the final blind evaluation. Our findings demonstrate that: (i) isolating retrieval and response preserves both catalog cues and fluid intent; (ii) structuring generation via explicit evidence assignment is key to this near-best-in-class explanation reliability.

Graph-based recommendations are widely adopted in real-world industrial applications. However, graphs in these systems often reach a massive scale, posing notable scalability and efficiency challenges. This requires techniques that can effectively balance predictive quality with computational cost. One promising approach is graph coarsening, an adaptive graph reduction technique that offers a way to systematically construct smaller, yet structurally representative, versions of the original large-scale graphs. In this work, we propose a flexible two-stage diffusion framework that combines graph coarsening with multi-step label propagation in the telecommunications domain. Domain-specific heuristics are applied to first aggregate nodes into meaningful communities, reducing graph size while preserving essential business-relevant relationships. An initial diffusion process done by a Label Propagation Algorithm (LPA) or a Graph Neural Network (GNN) propagates labels across the coarsened graph to produce coarse-grained predictions. Finally, a second LPA within subgraphs generates the final recommendations for individual users. On a real-world telecommunications dataset, when using LPA in both stages, our method achieves up to +24% NDCG@5 over the full-graph LPA baseline. Incorporating a lightweight GNN in the first stage further boosts NDCG@5 by more than 50%, but requires substantial training and inference time. Through extensive experiments and a detailed ablation, we quantify these trade-offs and demonstrate that our coarsening-driven approach delivers an optimal balance between scalability, latency, and recommendation quality.

Social appropriateness in human-robot interaction (HRI) is not universal: different people can judge the same robot action differently in the same situation. To capture this inter-subject variability, we reformulate socially appropriate action generation as a preference modelling problem inspired by recommender systems, treating annotators as users, contexts/scenes as items, and appropriateness scores over a set of candidate robot actions as targets. We propose StARS, a novel model-agnostic framework that integrates collaborative filtering with learnable scene representations to generate user-specific appropriateness scores over candidate robot actions. StARS is model-agnostic: it can be integrated with various scene encoders and backbones, enabling personalisation without redesigning the underlying model. We evaluate StARS on two socially aware robotics datasets, MannersDB+ and SocNav1, and analyse robustness under sparse preference feedback. Across datasets and backbones, StARS consistently improves performance and agreement with annotators, supporting personalised action selection aligned with user norms. Our code is publicly available at https://github.com/Cambridge-AFAR/StARS.git.

Semantic-ID-based generative recommendation represents items as sequences of shared semantic tokens, enabling token recombination beyond isolated item IDs. However, closed-world recombination does not necessarily imply temporal open-token cold-start induction, where new items enter the item catalog with unseen atomic tokens or weakly supported SID paths. In this work, we revisit SID-based generative recommendation under an absolute-time temporal protocol that separates seen and unseen targets and diagnoses the cold item reachability at the token level. Through seen/unseen-hit analysis, coldness taxonomy, and oracle-prefix probing, we show that current SID-based models can occasionally reach future items supported by observed tokens and prefixes, but struggle with unseen atomic tokens and unsupported SID paths. We further explain this boundary by interpreting SID generation as hierarchical semantic bucketing: early tokens select coarse semantic regions, while later tokens refine item-specific paths. These findings show that SID generation is compositional but not fully open-ended, and suggest future directions in more independent SID spaces, scoring-based interfaces, and dynamic textual context.

Although large language models (LLMs) have recently gained traction in recommender systems due to their strong reasoning capabilities and extensive world knowledge, previous LLM-based agents suffer from hallucination and context-length limitations, and thus are not suitable for full-ranking recommendation tasks. To circumvent these limitations through architectural design rather than modifying the LLM itself, we propose an agent-based recommendation framework, memory-based $\textbf{P}$ersonalized $\textbf{R}$ecommendation $\textbf{T}$ool learning via autonomous language $\textbf{A}$gents (PRTA), in which an LLM acts as a central planner interacting with multiple recommendation models as tools. The LLM-based agent is responsible for high-level reasoning and personalized tool selection, while traditional recommendation models perform full-ranking scoring, leveraging their scalability in modeling behavioral patterns. To support personalized tool selection, we design reflection mechanisms that enable the agent to evaluate and compare tools for each user based on user profiles and candidate ranked lists. Extensive experiments across three public datasets demonstrate the superiority of \modelname over traditional recommendation and LLM-based baselines in improving full-ranking recommendation performance.

Cross-domain sequential recommendation (CDSR) aims to model users' dynamic interest transitions and sequential patterns across multiple domains. Recently, generative recommendation (GR) has emerged. It first learns semantic identifiers (SIDs) from item semantics and formulates recommendation as autoregressive generation. However, existing methods face two critical issues: (1) they ignore collaborative correlations across domains during tokenization, and (2) they adopt inefficient decoding strategies, such as beam search, during generation, which hinders real-time deployment. To address these limitations, we propose GenCDSR, an effective and efficient generative framework for CDSR. Specifically, we design a cross-domain hybrid tokenization mechanism with a multi-tower architecture to jointly capture cross-domain commonalities and domain-specific distinctions through hierarchical shared-specific and fine-grained codebooks. Furthermore, we develop a cross-domain serial-parallel decoding strategy that leverages the hierarchical SID structure to partially parallelize generation, significantly reducing inference latency while preserving generation consistency. Experiments on three public datasets show that GenCDSR achieves an average accuracy improvement of 1.5 percent and an average inference latency reduction of 85.1 percent compared with state-of-the-art baselines. The implementation code and datasets are available online: https://github.com/Applied-Machine-Learning-Lab/RecSys2026_GenCDSR.