Recommendation

The Matthew effect is a big challenge in Recommender Systems (RSs), where popular items tend to receive increasing attention, while less popular ones are often overlooked, perpetuating existing disparities. Although many existing methods attempt to mitigate Matthew effect in the static or quasi-static recommendation scenarios, such issue will be more pronounced as users engage with the system over time. To this end, we propose a novel framework, Multi-Hypergraph Boosted Multi-Interest Self-Supervised Learning for Conversational Recommendation (HiCore), aiming to address Matthew effect in the Conversational Recommender System (CRS) involving the dynamic user-system feedback loop. It devotes to learn multi-level user interests by building a set of hypergraphs (i.e., item-, entity-, word-oriented multiple-channel hypergraphs) to alleviate the Matthew effec. Extensive experiments on four CRS-based datasets showcase that HiCore attains a new state-of-the-art performance, underscoring its superiority in mitigating the Matthew effect effectively. Our code is available at https://github.com/zysensmile/HiCore.

The Matthew effect is a notorious issue in Recommender Systems (RSs), \emph{i.e.}, the rich get richer and the poor get poorer, wherein popular items are overexposed while less popular ones are regularly ignored. Most methods examine Matthew effect in static or nearly-static recommendation scenarios. However, the Matthew effect will be increasingly amplified when the user interacts with the system over time. To address these issues, we propose a novel paradigm, Hypergraph-Enhanced Multi-Preference Learning for Alleviating Matthew Effect in Conversational Recommendation (HyCoRec), which aims to alleviate the Matthew effect in conversational recommendation. Concretely, HyCoRec devotes to alleviate the Matthew effect by learning multi-aspect preferences, \emph{i.e.}, item-, entity-, word-, review-, and knowledge-aspect preferences, to effectively generate responses in the conversational task and accurately predict items in the recommendation task when the user chats with the system over time. Extensive experiments conducted on two benchmarks validate that HyCoRec achieves new state-of-the-art performance and the superior of alleviating Matthew effect. Our code is available at https://github.com/zysensmile/HyCoRec.

As scalability becomes increasingly important in recommendation modeling, recent architectures have advanced the modeling of two broad sources of ranking signals along separate paths: non-sequence features, including user, item, context, and cross features; and sequence features from user behavior histories. Wukong and HSTU have emerged as representative scalable backbones for these paths: Wukong scales high-order non-sequence feature-interaction modeling, while HSTU scales long user-behavior sequence modeling. Despite their complementary strengths, practical architectures that combine these two types of feature modeling remain underexplored. We present WHALE, a scalable unified recommendation architecture that jointly models non-sequence and sequence features on top of Wukong and HSTU. Each WHALE layer contains a Wukong module, an HSTU module, and an attention-based fusion module in which Wukong-derived interaction representations query HSTU-derived behavior representations. This design keeps both backbones active throughout the network and enables progressive Wukong-HSTU exchange, allowing high-order feature crosses to repeatedly retrieve fine-grained evidence from long user histories. To make WHALE practical for industrial deployment, we introduce customized Triton kernels and other model-systems co-design techniques to improve training and inference efficiency. On large-scale industrial recommendation data, WHALE achieves consistent gains in offline experiments. Additionally, it delivers positive online gains with a modest serving-throughput trade-off. The method has been deployed in production systems. Overall, WHALE provides a practical example of how these two sources of information can be scalably unified in an industrial recommendation model.

Personalized recommendation systems are central to modern e-commerce and retail platforms, but they typically rely on centralized storage of detailed user interaction data, creating significant privacy and regulatory challenges. With increasing requirements from regulations such as GDPR, CCPA, and CPRA, organizations must develop recommendation systems that preserve user privacy without substantially degrading recommendation quality. This work presents and evaluates a privacy-preserving recommendation framework that combines federated learning, differential privacy, cohort-level modeling, and privacy-aware intelligent agents. The framework keeps raw user data decentralized while introducing mathematically bounded noise to model updates. Experiments were conducted on synthetic retail datasets that emulate customer clickstream and purchase behavior. Recommendation quality was evaluated using Click-Through Rate (CTR), Precision@K, Recall@K, and Normalized Discounted Cumulative Gain (NDCG@K) across multiple differential privacy budgets. We evaluate matrix factorization, neural collaborative filtering, and GRU4Rec under varying privacy constraints and analyze the trade-off between privacy and utility. An interactive Streamlit dashboard was developed to visualize recommendation performance, ranking stability, privacy-utility trade-offs, and fairness metrics. Results show that the proposed framework maintains competitive recommendation quality at moderate privacy budgets (approximately $ε\approx 5$), demonstrating that strong privacy guarantees can be achieved with limited impact on recommendation effectiveness. This work provides a practical framework for deploying privacy-preserving recommendation systems that balance personalization, regulatory compliance, and business objectives, offering a scalable approach for next-generation AI-driven retail platforms.

Large language models (LLMs) are increasingly being explored for clinical decision support, but their reliability in complex oncology treatment planning remains unclear. We evaluated agentic LLM systems for breast cancer treatment recommendation generation using 72 real clinical cases across stages I to IV and 1,147 case-specific rubrics generated through Asymmetric Information Rubric Generation (AIRG), in which the rubric generator had access to real clinical decisions unavailable to the evaluated models. Seven pipelines were compared, including single-LLM baselines, tool-augmented systems, and multi-agent architectures with fact checking and autonomous subagent spawning. The best-performing configuration, Claude Opus 4.8 with the D&C+SA pipeline, achieved a global score of 0.594 $\pm$ 0.025. Tool use and increased agent autonomy had mixed effects, improving performance in some settings but degrading it in others. Performance varied by clinical domain and disease stage, and oncologist-led error analysis revealed persistent clinically relevant failures, including incorrect or missing recommendations, flawed justifications, citation errors, outdated claims, and overconfidence. These findings suggest that agentic LLM systems can generate clinically relevant breast cancer recommendations, but remain insufficient for unsupervised clinical use.

We introduce NAILS (Normative Alignment of Recommender Systems via Internal Label Shift), a simple and scalable method for aligning recommendation outputs with target distributions over item-level attributes, such as categories. Recommender systems optimized solely for user engagement often fail to satisfy broader normative objectives, including fairness, diversity, and editorial values. NAILS modifies the user-conditional item distribution to induce a specified marginal distribution over attributes while preserving the preferences learned by an existing recommender system and requiring no model retraining. We formulate this problem as a form of label shift applied internally within a hierarchical classification framework. By adopting a stakeholder-centric perspective, NAILS enables recommendation outputs to be aligned with global normative objectives. Empirically, we show that NAILS consistently improves attribute-level alignment with minimal impact on user engagement, providing a practical mechanism for value-driven recommendation.

Sequential recommender systems typically infer user preferences through single-pass encoding of interaction histories without iterative refinement, relying on increasingly deep architectures to capture complex patterns. In this work, we revisit sequential recommendation from a recursive inference perspective: can user preferences be modeled as a persistent latent state that is recursively refined? We propose RecRec (Recursive Recommendation), a lightweight model that maintains a compact latent state and updates it through a shared recursive module conditioned on interaction evidence. Unlike prior recursive models, RecRec introduces an evidence-anchored correction mechanism that stabilizes refinement by grounding each update in the original interaction context, preventing semantic drift during deep recursive reasoning. Experiments on three benchmark datasets under standard evaluation protocols show that RecRec matches or outperforms state-of-the-art sequential, graph-based, and reasoning-enhanced recommenders while using only 3.9M to 14M parameters. Ablation studies demonstrate that both recursive refinement and the evidence-anchored correction gate contribute significantly to performance, highlighting the effectiveness of recursive latent inference as a scalable alternative to deeper or language-based architectures. Code is available at https://anonymous.4open.science/r/RecRec-6B67/README.md.

In software analytics, rerunning the same analysis twice often yields different models and conclusions. This reduces trust in the model and limits its use. We find that model instability is a major problem. Across 127 multi-objective SE optimization problems (12,700 test cases), repeated runs of a state-of-the-art optimizer agree on only 13.7% of test cases, even under improved settings. We argue that this instability is not merely noise to tolerate, but a property that can be measured and managed. By adjusting how labels are spent, how complex the models become, and how splits are scored, we obtain models that agree 4.8 times as often as the default configuration. The standard deviation of optimization error falls by 22% on average (mean std 17.4 to 13.6), while recommendation quality improves rather than degrades. In terms of quality, the refined settings are statistically top-ranked on 119 of 127 datasets, compared to 74 for the defaults. We then test causal and data-locality interventions and find that they help only partially, suggesting a residual stability floor. Our evidence suggests there are fundamental limits to stability set by the data itself (noise, scarce labels, proxy objectives, and the many near-equivalent models a dataset admits). We conclude that instability should be treated as a standard evaluation axis in SE optimization, which should be routinely measured, reported alongside performance, and used to calibrate trust in any single run. The methods in this paper provide a baseline against which future efforts to reduce SBSE instability can be judged. To support open science, we offer the following reproduction package: https://tinyurl.com/Model-Instability

Previous work in group recommender systems has demonstrated a sensitivity to the distribution of preferences within a group. Specifically, the selection of the preference aggregation strategy benefits from considering such group configurations. In this paper, we study whether LLMs are able to mimic this sensitivity and to select the ideal aggregation strategy (and corresponding recommendation) according to nuanced human perceptions of fairness, satisfaction, and consensus. We do this by fine-tuning Large Language Models (LLMs) on human survey data to serve as real-time judgmental models within the recommendation pipeline. Using a reasoning dataset distilled from DeepSeek-V3.1 and human ground truth assessments, we develop Judgmental Llama and Judgmental OLMo to simulate group assessments. Our pipeline successfully generates multiple recommendation candidates based on social choice-based aggregation strategies and dynamically selects the one that maximizes these predicted human-like evaluations. We further validate these suggestions in a user study (n=284) and find that our methodology achieved the highest scores for satisfaction and group consensus. Furthermore, we find that LLM judgments are most aligned with human perceptions of fairness, satisfaction and consensus when we also consider interaction effects between our LLM-based method and group configuration (e.g., minority or coalition). These findings give further support for dynamically adapting aggregation strategies to specific within-group preference distributions, and highlight the advantage of using LLMs for an adaptation that is aligned with subjective human judgments.

Recommendation systems, from traditional multi-stage to recent unified generative architectures, face challenges in incorporating diverse contextual signals, such as trending topics, breaking news, cultural events, and cross-surface user activities, into their ranking pipelines. These systems are designed to consume structured behavioral signals with consistent schemas, and lack the reasoning capability to naturally process unstructured or heterogeneously formatted contextual information. Incorporating such signals typically requires feature engineering, bespoke data pipelines, and carefully tuned heuristics. In this paper, we present an LLM-powered agentic recommendation system designed for Connected TV (CTV) content discovery that addresses these limitations. Our system leverages the reasoning capabilities of large language models to naturally process and synthesize diverse signals across varying schemas and structures, eliminating much of the manual integration inherent in traditional ranking and retrieval systems. Recognizing that current LLM-based solutions still fall short of traditional machine learning models in several recommendation tasks, including retrieval efficiency, personalization precision, and scalability, we adopt an agentic architecture that orchestrates specialized components, allowing each sub-task to be handled by the most suitable method, whether LLM-based or traditional ML. The main contribution of this work is our engineering approach to successfully overcoming the practical limitations of enabling LLM for recommendation, particularly inference latency. We share insights from our work and discuss the trade-offs and lessons learned in building a hybrid system that combines the flexibility of LLMs with the performance of established recommendation techniques.

Hardening IT on-premises environments can be a daunting task for teams without access to adequate cybersecurity expertise. In this regard, Decision Support Systems (DSS) with embedded expert knowledge can assist users by guiding them with security recommendations to meet their objectives. This work proposes a Security DSS that recommends security control sub-families given minimal user requirements indicating coverage of different security dimensions. It leverages a curated, unified dataset from both well-known Information Security (InfoSec) and academic sources. This DSS is defined as a non-zero-sum, simultaneous game that is grounded in a Multi-Agent Influence Diagram (MAID) model and explores the decision space over 7 security dimensions or agents, using no-regret online learning to ultimately find the security control sub-families that best fit the requirements while incurring minimal under- and over-provisioning of security resources. This work was validated in terms of performance and accuracy, among others, for varying dataset sizes. It shows exceptional satisfaction coverage results of 99% when using as little as ~65% of the SW-implementable security controls, running in 1.2-35.7 seconds; and more moderate coverage results of 73%-77% when using ~29% of the controls, resolving in 0.8-13.8 seconds.

Recommender systems increasingly face a choice among heterogeneous agents -- collaborative filters, sequential models, content-based retrievers, and LLM-based rerankers -- yet no single agent is uniformly best. We study this choice as task-aware agent ranking under cost constraints using RouteRec, a framework that compares request-level hard selection with item-level learned aggregation over four traditional recommender agents and one LLM reranker agent. On MovieLens-1M, the full quality oracle has substantial headroom (HR@10 = 0.584), confirming that useful cross-agent signal exists. Under a leakage-free 5-fold out-of-fold protocol, however, hard selection remains below BM25 (0.223 vs. 0.254), and selective LLM escalation does not improve it. The same protocol yields a different outcome for learned aggregation: its cheap-only variant matches BM25 in HR and has a higher NDCG point estimate (0.123 vs. 0.114), while gated all-agent aggregation reaches HR@10 = 0.295 with 70.2% LLM calls. The resulting lesson is not that routing is solved, but that request-level selection of one complete agent list is too coarse for this sparse fixed-candidate setting; item-level aggregation is the more promising action space.

Diagnostic decision making often relies on a sequence of pathology tests that bridge patient symptoms and final disease diagnosis. Existing clinical decision-support systems typically focus on predicting single diseases and do not explicitly recommend sets of intermediate tests or model dependencies among them. In this paper, we formulate pathology test recommendation as a multi-label classification problem where each case is associated with multiple, interdependent tests. We propose an AI-based framework that applies classifier chains with logistic regression, decision trees, random forests, and their ensemble to capture label dependencies between tests. Experiments on an expert-curated dataset from a private pathology laboratory show that classifier-chain models outperform their independent counterparts, improving F1-score and reducing Hamming loss while maintaining high accuracy across common and rare tests. To enhance trust and transparency, we integrate SHAP-based explainable AI, providing symptom-level attributions that align with established clinical reasoning in most cases. The results demonstrate that classifier chains combined with SHAP offer an effective and interpretable approach for multi-label pathology test recommendation, with potential to support clinicians in selecting appropriate diagnostic tests at an early stage.

We present VTMR, a two-stage framework for Video-To-Music Recommendation. In Stage1, VTMR aligns comprehensive video and music signals in a joint audio-visual-text representation space and efficiently retrieves semantically compatible candidates using coarse global embeddings. In Stage2, it reranks the retrieved candidates by attending to the temporal sequences of both video and music, thereby capturing fine-grained temporal correspondence. Evaluated on the video-to-music recommendation task, the multimodal retrieval stage improves R@10 from 14.2 to 15.9 and Median Rank from 75 to 58 over the strongest baseline; the temporal reranker further boosts R@10 to 18.3 and Median Rank to 46, demonstrating complementary gains from richer query encoding and temporal alignment. A human preference study confirms that VTMR is on par with a commercial baseline in overall preference, while outperforming a generative baseline in music quality.

Large language models (LLMs) have recently emerged as powerful backbones for recommender systems by reformulating recommendation as a token-level generation task. Despite their promise, we identify a pervasive yet underexplored issue: $\textit{Length Bias}$. Because items are represented by textual descriptions of varying lengths, LLM-based recommenders can be systematically biased in two ways. On the input side, longer item descriptions occupy more tokens in the context and thus receive disproportionately large aggregate attention mass during user preference modeling. On the output side, decoding based on summed autoregressive log-likelihood score inherently disfavors long items. Worse still, conventional length normalization can introduce an additional bias and even degrade recommendation performance. To address this problem, we propose $\textbf{LBR}$ ($\textbf{L}$ength $\textbf{B}$ias $\textbf{R}$eduction), a lightweight and model-agnostic framework for mitigating length bias in LLM-based recommendation. LBR mitigates input-side bias via Length-Aware Attention Calibration, which incorporates a length-dependent offset into attention logits to neutralize attention skew. For the output side, LBR introduces Effective Information Length Normalization, replacing naive token count with an information-theoretic length surrogate derived from the branching structure of the prefix tree. Extensive experiments on three real-world Amazon datasets and two representative LLM-based recommenders demonstrate that LBR substantially alleviates length bias while consistently improving recommendation accuracy and fairness, with negligible additional training and inference overhead (with an average NDCG@5 gain of 16.82%). The code is available at https://github.com/Void-JackLee/LBR.

LLM-as-a-Judge has become the dominant evaluation paradigm for many natural language generation tasks (albeit mostly in English) due to shortcomings of conventional metrics and high correlations with human judgment. There are now attempts to extend LLM-as-a-Judge to multilingual settings including low-resource languages. However, LLMs have limited proficiency in low-resource languages, and there is often no adequate human validation in these settings. To highlight the scope of the problem and current practices, we explore the use of LLM-as-a-Judge evaluators in ACL Anthology papers focusing on multilingual settings and low-resource languages across a diverse set of tasks. Out of 650 papers mentioning LLM-as-a-judge, only 33 of them focus on low-resource or multilingual settings. Our in-depth analysis of these papers indicates inconsistent evaluation outcomes, a tendency to overtrust LLM judgments in multilingual settings, and the widespread reliance on a single judge model per study. To help the NLP community further, we conclude with a checklist of recommendations about how to use LLM-as-a-Judge in multilingual and low-resource settings

We study the Bayesian fixed-budget best-arm identification problem in which a learner can abstain from making a terminal recommendation. Subject to an abstention budget $α$, we analyze the probability of undetected error--the risk of recommending a suboptimal arm without abstaining. Our central finding is that abstention induces a phase transition: without abstention, the error probability decays polynomially in the sampling budget $T$; in contrast, introducing any small positive abstention budget shifts this to an exponential decay. For Gaussian priors and rewards, in the regime $T\to\infty$ followed by $α\downarrow0$, we establish exact matching information-theoretic lower bounds and algorithmic upper bounds on the optimal error exponent, which takes the form $\exp(-\frac{α^{2}T}{8κ_ν^{2}})$. The hardness parameter $κ_ν$ represents the prior density of the top-two gap at zero, highlighting that nearly tied instances drive the fundamental error. We introduce an adaptive algorithm, PGWS, that successfully achieves this optimal exponent by expending its abstention budget on statistically ambiguous instances. We further demonstrate that this polynomial-to-exponential improvement is exclusively a Bayesian phenomenon--in the frequentist setting, abstention only affects lower-order exponent terms. We also extend our results beyond the Gaussian model.

Recommender systems often induce filter bubbles and semantic homogenization by monolithically optimizing for immediate user engagement. Standard single-objective models, including traditional Deep Q-Networks, are ill-equipped to navigate the trade-offs between platform retention and critical societal values like information diversity and provider fairness. To address these limitations, we introduce a multi-objective reinforcement learning framework that formalizes recommendation as a semantic multi-objective Markov decision process. By integrating high-fidelity semantic embeddings with a Pareto-DQN agent, our architecture treats engagement, diversity, and fairness as distinct, non-aggregable reward signals, avoiding the pitfalls of static reward scalarization. Empirical evaluations on the MovieLens small dataset shows that our hypervolume based action selection disrupts the feedback loops responsible for semantic collapse. By sustaining high state-trajectory variance, the Pareto-DQN effectively maps the Pareto frontier, achieving gains in auxiliary societal objectives with only marginal impacts on engagement. This work provides a path toward intrinsically aligned, responsible recommender systems.

Large language models now mediate how buyers discover products and services, making the competitive structure of AI-generated recommendations a strategic concern for brands. A basic question has lacked large-scale empirical answers: in a given category, which brand does a model recommend, and how concentrated is that ownership? Across 3,750 responses spanning 50 brands, five industries, and 250 brand-free category queries on three models (GPT-5.2, Google Gemini 3 Flash, and Perplexity sonar-pro), each query repeated five times under a dice-roll stability protocol, we propose three exploratory metrics: the Category Ownership Index (COI), a brand's share of mentions within a category; the Competitive Vacuum Index (CVI), flagging categories with no single leader; and the Displacement Score (DS), quantifying asymmetric substitution between brand pairs. In this sample, recommendation concentration was moderate: the mean Gini coefficient was 0.28 (95% CI [0.16, 0.41]), below the 0.60 power-law threshold we set. Competitive vacuums were rare, appearing in 8.0% of queries, so the models named at least one sampled brand in most cases. Cross-model agreement on the top-recommended brand was 41.6%: a top position on one model did not reliably hold on another. Displacement was industry-dependent, from co-recommendation in consulting (0.4:1) to one-directional substitution up to 4.3:1, with an unweighted mean of 2.4:1 across the five industries. A BERTopic check placed only 4.2% of discovered topic clusters outside the original categories. Within the scope studied, these results sit in tension with a strong winner-takes-all narrative around AI recommendation, and the three metrics offer a candidate, reproducible procedure for competitive-intelligence analysis that future work can validate.

We identify a critical pitfall in scaling transformer-based sequential recommenders: while increasing model size improves recommendation accuracy, it simultaneously amplifies popularity bias. This bias drives systems to over-recommend popular items at the expense of niche ones, which not only undermines fairness but also degrades the broader ecosystem by reinforcing the Matthew effect and filter bubbles. Consequently, this bias amplification emerges as a fundamental obstacle to sustainable model scaling. Through comprehensive theoretical and empirical analyses, we uncover the root cause of this amplification. Our findings reveal that as model depth increases, the two core components of the transformer architecture, i.e., attention aggregation and feed-forward projections, synergistically induce severe spectral collapse in model predictions, which directly translates to the amplification of popularity bias. To address this challenge, we propose SPRINT (Scalable Popularity Regularization IN Transformers), which mitigates spectral collapse during scaling by constraining (i) the maximum column-sums of the attention score matrices and (ii) the spectral norms of the feed-forward parameters. Extensive experiments demonstrate that SPRINT significantly improves both accuracy and long-tail fairness. Crucially, it yields more favorable scaling behaviors when expanding model sizes from 0.05M to 0.34B parameters. The code is available at https://github.com/Tiny-Snow/GenRec.

Generative recommendation is an emerging paradigm that has shown promise in industrial recommendation systems, aiming to predict users' next interactions from their historical behaviors. At the core of generative recommendation lies item tokenization, which bridges item semantics and recommendation models. However, existing methods often struggle to effectively organize and inject complex user-behavioral and item-semantic contexts into recommendation models simultaneously. On the one hand, existing graph-based integration methods, such as graph serialization and graph neural networks, either suffer from scalability issues or exploit only local graph information. On the other hand, existing semantic tokenization methods typically rely on heuristics and lack explicit supervision signals, which may lead to inaccurate or suboptimal semantic representations. To address these limitations in user interest context modeling, we propose G2Rec, a scalable framework that unifies holistic graph-based user co-engagement modeling with semantic tokenization for industrial-scale generative recommendation. Overall, G2Rec enables recommendation models to capture holistic and semantically grounded user interest prototypes without requiring ground-truth user interests, thereby providing more comprehensive and accurate modeling of user behavior contexts in industrial sequential recommendation. Online deployment across product surfaces and extensive experiments on public datasets demonstrate the superiority of G2Rec over existing methods.

Intent-based recommender systems have gained significant attention for improving accuracy and interpretability by modeling the underlying motivations behind user behaviors. Most existing models derive intents directly from user sequences via clustering or prototype learning. However, they are sensitive to sequence quality, require presetting the number of intents, and lack explicit semantic grounding. These issues lead to an incomplete and coarse intent set and limit the effectiveness of recommendation. In this paper, we propose the Sparse Autoencoder for intent-based recommendation (SAERec), a novel recommender that automatically constructs a fine-grained and interpretable intent space from a textual corpus to guide recommendation. Rather than treating texts as side signals, SAERec leverages them as high information density evidence for intent construction. Specifically, we first extract a comprehensive set of fine-grained interpretable intents from the latent space of large language models (LLMs) by using a sparse autoencoder (SAE) to disentangle and interpret text embeddings, which isolates intent-related semantics from textual noise. Then, for each user, we retrieve relevant intents from this set as priors to guide recommendation. It contains personal intents matching a user's current interests and public intents capturing general item patterns shared across users (e.g., quality, price). Finally, to integrate retrieved intents into sequence modeling, we propose a multi-branch attention mechanism that captures temporal dependencies and injects both personal and public intent signals, followed by an adaptive fusion layer to construct the final user representation for recommendation. Extensive experiments on public datasets demonstrate the superiority of SAERec, consistently outperforming state-of-the-art baselines while providing human-understandable explanations.

Text-based telemedicine increasingly relies on lightweight patient feedback, however, such feedback primarily reflects perceived communication quality rather than medical accuracy. We introduce an LM-guided counterfactual recommendation pipeline that discovers and refines interpretable communication features such as tone, personalization, actionability and completeness in addressing patient concerns, without interfering with the medical content. These features are used together with patient-doctor interaction metadata to estimate positive feedback. At inference time, the system searches over low-cost ordinal feature changes and recommends minimal communication changes predicted to increase the probability of positive feedback, while independent auditor models test whether these gains generalize beyond the selection model. Across interactions, recommendations yield a mean +6.41% gain in predicted positive feedback probability under independent auditors, and are non-negative for 93.31% of recommendations. These results suggest that small, interpretable communication changes can capture most predicted gains while preserving the doctor's control over medical reasoning and final wording.

Graph-based retrieval at billion-node scale requires jointly solving three tightly coupled problems -- graph construction, representation learning, and real-time serving -- yet existing work addresses each in isolation. We present RankGraph-2, a framework deployed at Meta that co-designs all three lifecycle stages for similarity-based retrieval (U2U2I and U2I2I), where each stage's requirements shape the others. Serving requires a co-learned cluster index to avoid expensive online KNN -- this pushes index co-training into the training objective. Training benefits from the observation that similarity-based retrieval tolerates pre-computed neighborhoods, eliminating online graph infrastructure -- this requires construction to produce self-contained data. Construction must also support hour-level refresh for item coverage. Acting on these cascading requirements, RankGraph-2 reduces hundreds of trillions of edges to hundreds of billions via subsampling with popularity bias correction, pre-computes multi-hop neighborhoods via personalized PageRank, and co-learns a residual-quantization cluster index that reduces serving computational cost by 83%. This lifecycle co-design enables a simple architecture to achieve 3.8 x higher recall than a GAT + Deep Graph Infomax model on a bipartite graph and 2.1 x higher than PyTorch-BigGraph on item retrieval. RankGraph-2 delivers up to +0.96% CTR and +2.75% CVR, and has powered 20+ retrieval launches across major surfaces.

Several studies have examined the use of large language models (LLMs) for title-abstract screening in systematic reviews (SRs), reporting mixed accuracy. However, questions of reliability remain largely unaddressed. In this study, we go beyond quantitative LLM-human agreement metrics and qualitatively investigate how and why LLMs fail. We also propose actionable recommendations. We analyzed disagreements between LLMs and researchers across six software engineering SRs and over 1,000 primary study papers. For each SR, papers were screened independently by human experts and LLMs in zero-shot mode, resulting in Kappa values ranging from 0.52 to 0.77. Qualitative analysis suggests that human-LLM disagreement results from recurring, identifiable causes, such as boundary ambiguity in key terms, keyword overemphasization, and incorrect topic inference. Based on these findings, we propose recommendations such as validating semantic understanding before deployment, running multiple LLMs, and focusing validation efforts on borderline cases. Future studies are needed to validate the impact of our recommendations, and community efforts are needed to develop normative guidelines on LLM usage in SRs.

Large language models (LLMs) are becoming a major way for consumers to find products, but we do not yet understand how brands compete in this new channel. We study brand dynamics in LLM recommendations using skincare products -- a category where consumers cannot easily judge quality before buying and must rely on brand reputation -- across three commercial LLMs (GPT-4o-mini, Claude Sonnet, Gemini 3 Flash), with a robustness check on search goods. In three experiments, we find: (1) a Conditional Monopoly where well-known brands get recommended 100% of the time (IAI = 10.0) when all products have the same specifications, but this dominance disappears with less than a +0.1-star rating advantage for a competitor; (2) authority-style marketing language, including fabricated clinical-evidence claims, breaks this monopoly at a Bias Surplus Value equal to +0.17 rating points, with each model responding differently; and (3) a social dilemma in multi-brand GEO competition: when all brands adopt the same optimization strategy, individual payoff falls from +0.802 to +0.007 in our payoff proxy, and non-participating brands receive zero recommendations in our tests. Our results suggest that generative engine optimization (GEO) should be studied not only as a security risk, but also as an emerging marketing practice that shapes market competition.

Generative recommendation (GR) has emerged as a promising direction for recommender systems. Recently, large language models (LLMs) have been increasingly adopted for GR, as their rich pretrained knowledge is expected to help them generalize beyond common user behavior patterns that traditional memorization-oriented baselines can capture. However, existing LLM-based GR works largely ignore LLMs' well-known tendency to memorize, which, if present in LLMs fine-tuned for GR, would restrict their utilization of pretrained knowledge. In this work, we investigate this concern by examining one-hop memorization, where a model recommends items that are direct successors of items in the training data. We show that LLMs do this more than non-LLM-based GR models-in fact, the vast majority of their gains over GR baselines are actually on users whose target items can be predicted through one-hop memorization. We intuit that improving performance on the remaining users requires LLMs to learn richer item-item relations beyond one-hop transitions. To achieve this, we propose IIRG, a novel training strategy that teaches LLMs to capture: (1) collaborative relations derived from item co-occurrences across multiple hops in user sequences, and (2) semantic relations among items with similar themes, both of which can serve as useful recommendation signals. We show that IIRG significantly improves over LLMs trained solely with standard next-item prediction, with especially large gains for users whose test items are not covered by train-time one-hop transitions.

Incorporating textual reviews into a Recommender System has become a prominent strategy for enriching collaborative signals with semantic information. However, the actual contribution of review-derived representations remains an open question, particularly when strong collaborative baselines are employed. In this work, we systematically investigate the impact of textual information on Matrix Factorization by introducing and comparing three enrichment strategies over a common collaborative backbone. First, we propose a learnable gating mechanism that adaptively balances collaborative and textual signals during training. This mechanism is applied to two distinct review representations: (i) aggregated topic profiles extracted from user and item histories, and (ii) full text embedding representations derived from reviews. Additionally, we explore a cross-attention mechanism that identifies and emphasizes the most informative dimensions of the textual representation before fusion with collaborative factors. We evaluate six variants: pure, enriched with topic profiles and text via gating; enriched with topics and text via gating; and enhanced with cross-attention over textual features. Experiments across multiple review-based datasets reveal that although adaptive fusion mechanisms improve representation flexibility, the marginal contribution of textual signals remains limited compared to the collaborative backbone. These findings suggest that, under typical rating-prediction settings, collaborative information continues to dominate performance, raising important considerations for the effective integration of semantic review signals into recommendation models.

Large language model (LLM)-based search agents synthesize open-web content into actionable recommendations on behalf of users, creating a risk that attacker-published pages are transformed into endorsed claims. We introduce SearchGEO, a controlled evaluation framework for measuring endorsement corruption in LLM-based web-search agents, combining a web-evidence manipulation pipeline, a five-mode attack taxonomy, and multiple output-level metrics. We evaluate 13 LLM backends on 308 cases each. Results show that vulnerability patterns vary across backends: overall attack success rate (ASR) ranges from 0.0% on Claude-Sonnet-4.6 to 31.4% on Gemini-3-Flash, the strongest attack mode differs by model family, and the same deployment scaffold could amplify or decrease ASR on different backends. An auxiliary agent-skill probe, where endorsement becomes an install command, exposes a sharp split among otherwise robust backends: Claude over-rejects while GPT over-trusts. These findings argue for treating recommendation reliability under adversarial search content as a first-class dimension of backend safety evaluation.

Semantic search and recommendation of similar documents, such as news and reports about unusual environmental events (e.g., a dead whale washed ashore in Alaska) that contain spatial and temporal information, is a critical task in Geographic Information Retrieval (GIR). This work presents a novel framework that leverages AI foundation models, including Large Language Models (LLMs) and Vision-Language Models (VLMs), to enable effective similarity search and ranking for such event documents. To support this goal, we introduce two new strategies: (1) CAMERA (Context-Aware Multimodal Event Retrieval Algorithm), which fuses textual and visual information to generate richer embeddings than those derived from text alone; and (2) ASTRA (Adaptive Spatial and Temporal Re-ranking Algorithm), which improves similarity ranking by incorporating scale-dependent spatiotemporal relevance alongside semantic similarity. Experimental results, using a dataset from the Local Environmental Observer Network, demonstrate that our VLM-enhanced methods outperform unimodal, LLM-based approaches in similarity ranking effectiveness. By automatically linking relevant event reports, the proposed framework helps both data curators and the general public gain deeper insights into environmental change and its localized impacts. These findings highlight the potential of AI foundation models to advance GIR through multifaceted, intelligent analysis that integrates key geographic concepts: space, time, scale, and semantics.

Travelers increasingly ask large language model (LLM) assistants which hotel to book, making these systems gatekeepers of property visibility -- yet what moves their recommendations is undocumented. We conduct a pre-specified algorithm audit using a randomized choice-based conjoint: across personas, prompt templates, and twelve open-weight and proprietary models, assistants choose among five hotels whose guest rating, review volume and recency, management response, chain affiliation, price, eco-certification, and list position are independently randomized. We estimate the average marginal component effect of each signal on the probability of recommendation. Guest rating and price dominate (a top rating raises selection by 31.6 percentage points; a high price lowers it by 30.0), reproducing human valence-and-price primacy but over-weighting eco-certification and ignoring management response. List position -- a content-free artifact -- shifts recommendations causally, worth about $12 per night. Stated reasons track revealed weights imperfectly. The findings ground generative engine optimization and the accountability of AI infomediaries in causal evidence.

Generative recommendation models that formulate the task as sequence generation overcome the objective fragmentation problem of traditional cascade architectures, yet existing approaches still suffer from flat semantic representations lacking hierarchical structure for multi-step reasoning and an externally constructed chain-of-thought (CoT) that requires expensive annotations and remains disconnected from the generation objective. We propose HoloRec, an endogenous chain-of-thought recommendation mechanism that unifies representation, reasoning, and generation by constructing a hierarchical semantic encoding matrix via multi-granularity nested residual quantization optimized by a holistic reconstruction loss. HoloRec supports two inference modes: a non-thinking mode that uses lightweight multi-granularity supervised alignment for fast prediction, and a thinking mode that employs an interleaved reasoning scheme to generate CoT steps on the fly, directly embedding reasoning into the generation process without external data. Experiments on multiple public recommendation datasets demonstrate that HoloRec consistently outperforms baselines, with especially significant gains in sparse scenarios, and the thinking mode achieves better accuracy than the non-thinking mode with only modest inference overhead.

Semantic IDs are crucial in generative recommendation, but with a fundamental limitation: temporal information is not well incorporated into semantic IDs. Instead, time influences recommendation only implicitly (e.g., through session construction heuristics, preference alignment, or sequence order), while existing semantic ID learning remains entirely time-agnostic. This design conflates interactions occurring under distinct temporal contexts into identical semantic representations, implicitly assuming that item semantics and user intent are temporally stationary. Such an assumption is misaligned with real-world recommendation scenarios, where evolving interaction rhythms play a central role. In this work, we investigate where and how the explicit time should be incorporated into semantic ID for generative recommendation. First, we systematically characterize the design space along three orthogonal dimensions of temporal signals and present a unified framework, ChronoID, for time-aware semantic ID learning. Then, by contributing a new time-explicit generation recommendation benchmark, ChronoID answers the questions: what is the effective way of infusing time, how to design the architecture, and where does the gain come from.

Large Language Models (LLMs) are increasingly adopted as backbones for Generative Recommendation (GR), promising access to pretrained world knowledge. Yet reliably invoking this knowledge for GR remains poorly understood. A key obstacle is that LLM-based GR typically represents items with Semantic IDs (SIDs), disrupting LLMs' natural-language reasoning interface because these tokens are unseen by the LLM during pretraining. Existing approaches address this with expensive multi-stage pipelines that ground SIDs and elicit explicit rationales, but offer limited insight into when and why each stage is necessary. In this work, we systematically decompose explicit reasoning training pipelines for LLM-based GR, revealing three key limitations: weakened world-knowledge verbalization, misalignment between SID and natural-language token embedding spaces, and sensitivity to rationale quality, all of which hurt explicit reasoning performance. To circumvent these issues, we propose PauseRec, a lightweight implicit reasoning paradigm tailored for GR. PauseRec is exceptionally practical, avoiding costly reasoning trace acquisition and reasoning alignment training, leading to a multitude of benefits: (1) it outperforms standard explicit CoT methods by up to 6.22%, (2) it reduces training cost by up to 65% GPU hours, and (3) it speeds up inference by up to 71.3%. These results position PauseRec as a lightweight alternative to explicit rationale generation, enabling more effective and efficient LLM-based GR.

Recent advances in multimodal recommenders excel at feature fusion but remain opaque and inefficient decision-makers, lacking explicit reasoning and self-awareness of uncertainty. We introduce ReasonRec, a reasoning-augmented multimodal agent structured around a three-stage explicit reasoning pipeline. Specifically, we propose a reasoning-aware visual instruction tuning strategy that systematically transforms diverse recommendation tasks into unified CoT prompts, enabling the VLM to explicitly articulate intermediate decision steps. Additionally, our evidence-horizon curriculum progressively enhances the reasoning complexity to better handle cold-start and long-tail user scenarios, significantly boosting model generalization. Furthermore, the uncertainty-guided delegation mechanism empowers the agent to assess its own confidence, strategically allocating computational resources to optimize both recommendation accuracy and inference efficiency. Comprehensive experiments on four standard recommendation tasks across five real-world datasets demonstrate that ReasonRec achieves over 30% relative improvement in key ranking metrics compared to state-of-the-art multimodal recommenders. Crucially, ReasonRec substantially reduces inference latency by dynamically delegating up to 35% of queries to efficient sub-models without compromising accuracy. Extensive ablation studies further confirm that each proposed reasoning and planning mechanism individually contributes substantially to ReasonRec's overall effectiveness. Collectively, our results illustrate a clear pathway towards interpretable, adaptive, and efficient multimodal recommendation through explicit reasoning and agentic design.

Generative Engine Optimization (GEO) lets content owners rewrite web content to increase their visibility in generative systems. In recommendation agents, this creates a risk that seller-controlled sources make flawed products appear better supported than they are. We study this risk by asking whether recommendation agents preserve utility-aligned decisions when seller-controlled sources are rewritten for GEO. To make this question measurable, we construct SafeGEO, an evaluation suite with 22 GEO attack variants across 600 recommendation cases. We empirically show that GEO attacks can promote flawed target products. On average, they increase the rate at which such flawed products enter the recommendation set by up to 83.2%. We further study whether agent-side design choices can mitigate this risk and show that simple defenses, including defensive prompting and structured evidence checks, reduce harmful target promotion by up to 39.2%. These gains are substantial but do not restore the no-GEO performance, showing that GEO remains a serious risk despite developer-side mitigation.

Selecting which companies to approach is a central challenge in business-to-business (B2B) sales, where decisions are often based on manual research and fragmented information sources. Modern B2B sales platforms centralize company records and use learned company embeddings to support tasks such as recommending and prioritizing potential clients. In this study, we investigate whether enriching these company embeddings with Semantic knowledge from DBpedia improves downstream interaction-prediction performance, within a pipeline that integrates structured company attributes and text embeddings deployed on a real B2B platform. We evaluate the learned embeddings on a downstream interaction prediction task using real user feedback data from the platform. Results show that DBpedia enrichment improves downstream performance, with gains observed on ranking and discrimination metrics.

We present a reproducible failure mode of safety training in RAG-based LLM recommendation, the Injection Paradox, in which prompt injections embedded in retrieved documents backfire against the attacker, suppressing the target brand below the injection-free baseline. In safety-trained Claude models, documents containing prompt injections suffer a sharp drop in recommendation rate, and this suppression propagates beyond the injected document to unmodified documents of the same brand. In Claude Opus 4.6, the target brand drops from a 54% baseline to zero top-2 recommendations across all 50 trials, even though only 1 of 4 brand documents in the corpus contains an injection. The directional pattern is reproduced in counterfactual experiments and across three brands. A contrasting result across the GPT models tested, where the same injection instead increases recommendations, suggests model-family differences in how injection-like context affects recommendation behavior. These findings raise the technical possibility of a reverse-attack scenario in which an adversary embeds injections in a competitor's documents to suppress the competitor's brand via safety-sensitive model behavior. Code, prompts, privacy-preserving per-trial outcome records, and aggregate results are released.

Reinforcement learning (RL) presents a promising avenue for enhancing generative recommendation beyond supervised imitation, leveraging reward signals to guide policy improvement. However, its efficacy is critically contingent on the trustworthiness of the reward model for the samples it evaluates. In practice, production rankers, the widely adopted reward models, are trained on exposure-biased logs, leading to sample-dependent inaccuracies that violate this assumption. Our stratified analysis uncovers a consistent pattern: reward guidance is most beneficial when the policy exhibits uncertainty and the ranker can effectively discriminate the ground-truth item from rollout negatives. On other samples, the reward signal is either negligible or detrimental, highlighting the risk of uniform RL application. To address such an issue, we introduce AdaGRPO, a novel framework that treats reward-guided optimization as selective admission rather than uniform pressure. Training is anchored in supervised negative log-likelihood, while the GRPO objective is gated by a binary, per-sample clip determined by two rollout diagnostics: policy-side difficulty and reward discriminability. Instances failing either diagnostic default to pure supervision, ensuring stability and mitigating the amplification of noisy gradients. We validate AdaGRPO on a large-scale e-commerce dataset. At the best intermediate checkpoint, it elevates HR@10 from 11.01% to 12.18% while constraining hallucination below 0.22%, and maintains robustness at the final checkpoint (HR@10 11.63%, hallucination 0.27%), outperforming fixed NLL--GRPO mixtures across the retrieval--validity frontier. In production A/B tests, AdaGRPO achieves statistically significant gains in click-through rate and dwell time, confirming its practical utility.

Scientific paper recommendation is typically evaluated as static ranking over a fixed candidate set, yet real scientific reading unfolds as a daily, longitudinal process in which interests shift and feedback accumulates. We introduce PaperFlow, a framework that organizes it into three coupled stages: Profiling, which constructs and maintains a structured, inspectable scholarly profile from heterogeneous cold-start evidence; Recommending, which ranks each date-specific paper stream through multi-signal aggregation under a fixed display budget; and Adapting, which updates user state from semantically distinct feedback signals and models interest drift across days. We further define a longitudinal user-day benchmark that fixes users, dates, candidate pools, visible inputs, and hidden simulated relevance labels under a shared temporal information boundary. The benchmark contains 24 simulated research users, 50 daily paper streams, 1,200 user-day episodes, 20,727 unique papers, and 497,448 episode-paper records. We additionally specify a blind human-evaluation protocol to validate alignment between automatic metrics and expert judgments. Experiments against five scientific recommendation baselines show that PaperFlow achieves the strongest oracle-based ranking, the highest behavioral alignment with simulated reading selections, and the best blind human-evaluation score.

Generative recommendation formulates next-item prediction as autoregressive generation over semantic ID (SID) sequences derived from users' historical interactions, making modern recommender systems structurally similar to large language models (LLMs). As privacy and safety concerns grow, these systems increasingly require concept unlearning to remove sensitive or harmful concepts associated with items. However, existing LLM unlearning methods cannot be directly applied to generative recommendation. Unlike word tokens with explicit semantics, SIDs are abstract identifiers that are often shared by both forget and retain items, leading to severe conflicts between concept removal and recommendation utility preservation. To address this challenge, we propose TRACER, an end-to-end concept unlearning framework based on token reassignment. Rather than directly suppressing shared SIDs, TRACER reassigns concept-related items to alternative tokens that better facilitate forgetting while minimizing side effects on retained items. We further introduce a coherence regularizer to preserve semantic consistency among retain items during unlearning. Experiments on real-world recommendation datasets demonstrate that TRACER effectively removes target concepts while substantially better preserving recommendation utility than existing unlearning baselines.

In multi-vertical e-commerce platforms like DoorDash, relatively newer product verticals such as grocery and retail present a significant opportunity for personalization innovation. A key challenge lies in solving the "cold start" problem for users. This paper introduces a novel framework for enhancing recommendation quality by transferring knowledge from data-rich verticals (e.g., restaurants at DoorDash) to data-sparse ones. We leverage Large Language Models (LLMs) to perform generative inference, synthesizing sparse, high-dimensional features that encapsulate latent user affinities. Specifically, we employ a hierarchical Retrieval-Augmented Generation (RAG) pipeline to derive multi-level taxonomic features from user restaurant order histories and search queries. These generated features, encoding both long-term cross-vertical preferences and short-term intent, are integrated into a production Multi-Task Learning (MTL) ranking model. We demonstrate through extensive offline and online evaluation that this approach significantly improves personalization and engagement in emerging business verticals, effectively bridging the behavioral data gap.

Generative recommendation models in the OneRec family have been widely deployed in many real-world services, such as short-video, live-streaming, advertising, and e-commerce. However, these generative models can only benefit from the scaling advantage, while their reasoning ability is hard to activate, since we cannot construct meaningful Chain-of-Thought (CoT) sequences consisting of itemic tokens only. Inspired by the success of the reasoning-style ``think before answer'' paradigm in the LLM field, we conduct preliminary studies (i.e., OneRec-Think, OpenOneRec) to explore reasoning capability in generative recommendation. Nevertheless, we notice an unexpected phenomenon: the thinking mode does not show advantages over the non-thinking mode. Drawing insights from recent findings on CoT robustness in multi-modal language models, we argue that effective reasoning in recommendation rests on two factors: perception, the ability to ground itemic tokens in their underlying language semantics, and cognition, the ability to reorganize a user's behavior sequence into coherent latent interest points. We therefore propose OneReason, which includes: (1) strong itemic token perception in pre-training, (2) a three-level cognition-enhanced CoT format for recommendation tasks in SFT, and (3) a specialize-then-unify training recipe in RL to enhance the thinking ability.

Query recommendation in e-commerce search aims to proactively suggest queries that match users' potential interests. However, existing methods mainly optimize query-level relevance, while neglecting whether the retrieved products align with users' downstream preferences. This mismatch often leads to high query click through rates (CTR) but low product conversion rates (CVR). To bridge this gap, we propose QueryAgent-R1, a memory-augmented agentic framework that improves end-to-end alignment via chain-of-retrieval optimization. Our QueryAgent-R1 grounds query generation in real inventory retrieval, allowing the agent to validate and refine queries based on retrieved products. We also design a consistency reward in the agentic reinforcement learning (RL) process to jointly optimize query relevance and downstream engagement. In addition, we construct a memory abstraction module for efficient user profiling. To support offline evaluation, we construct two datasets based on both proprietary industrial data and public datasets, on which QueryAgent-R1 consistently outperforms strong baselines. Moreover, on a large scale production platform, QueryAgent-R1 improves Query CTR by 2.9% and guided CVR by 3.1% in online A/B tests.

Linear attention provides an efficient backbone for long-sequence recommendation by avoiding the quadratic cost of standard Transformers, but its compressed recurrent state can be dominated by repetitive behavior patterns. We identify this phenomenon as semantic state sink, where recurring semantics over-occupy the recurrent state and bias subsequent readouts. To mitigate semantic state sink, we propose SinkRec, a hybrid memory-transition looped architecture that decouples collaborative behavioral pattern storage from dynamic transition modeling. SinkRec externalizes recurring local patterns into a learnable conditional memory through residual vector quantization, reinjects the retrieved codes, and exposes memory key-value pairs to the attention block. It further introduces Temporal-Aware State-Relation Differential Gated DeltaNet (TDGD), which uses memory to purify recurrent writing and reading by suppressing memory-covered updates and removing memory-aligned readout responses. This design turns recurring semantics from state-competing signals into memory-retrievable patterns, allowing the recurrent state to focus on dynamic transitions and alleviating semantic state sink with linear-time efficiency. Experiments on public and industrial datasets demonstrate the effectiveness and efficiency of SinkRec.

Scaling recommender systems via large language models (LLMs) has become a prominent trend in the industry. However, aligning the LLM's semantic space with the recommender's ID space via post-training (e.g., SFT and RL) remains challenging. Existing LLM4Rec paradigms are bottlenecked by two main issues: (1) the difficulty of measuring and improving chain-of-thought (CoT) quality in open-domain recommendation during SFT, and (2) the neglect of the trade-off between LLM semantic rewards and recommendation preference rewards during RL alignment. Inspired by these challenges, we present Taiji, a novel LLM-as-Enhancer framework designed for industrial recommender systems. To overcome the SFT bottleneck, we utilize reverse-engineered reasoning and open-ended rejection sampling to generate high-quality, domain-specific CoT data. To resolve the RL alignment issue, we propose Pareto Optimal Policy Optimization (POPO), which adaptively adjusts cross-domain reward weights. Theoretically, it achieves an optimal trade-off between the semantic world knowledge of LLMs and the collaborative ID features representing online user preferences. Extensive offline evaluations and online A/B tests validate the effectiveness of Taiji. Deployed on Kuaishou's advertising platform since May 2026, Taiji currently serves over 400 million users daily, yielding significant commercial revenue and demonstrating its robust scalability in web-scale environments.

Recommender systems have grown from content-organization tools into sophisticated systems that shape daily behavior. By controlling what we see, they shape what we perceive, raising concerns about filter bubbles, radicalization, polarization, and social inequality. Large language models (LLMs) enable more powerful personalization, intensifying these dynamics. Yet most recommenders are tuned for engagement or limited accuracy metrics, with little attention to broader social implications, e.g. how personalization reshapes exposure in socially consequential domains. We investigate whether LLM-assisted reranking, while improving personalization, inadvertently amplifies exposure to ideologically extreme or conspiratorial political content, a risk theorized but not empirically characterized in news recommendation. Using real news-consumption histories, we rerank YouTube's sidebar candidates through zero-shot, instruction-based prompting. We compare a baseline prompt with a constrained variant that preserves topical relevance and broadens ideological exposure while reducing conspiratorial or extreme content. Without constraints, reranking strengthened personalization but increased exposure to conspiratorial and extremist material for users whose histories contained such content. Lightweight prompt-level regularization reduced promotion of extreme content and increased ideological diversity, with modest relevance loss. Synthetic experiments suggest that LLMs rerank via statistical regularities in language rather than semantic understanding of ideology, clarifying why naive prompts amplify these patterns and why regularization can reshape them. Together, our results highlight the power of LLMs to operationalize contextual nuance in high-stakes recommendation, and the need to evaluate LLM-assisted personalization beyond accuracy and treat prompt design as a value-laden rather than neutral default.

The growing popularity of group activities has increased the need for methods that provide recommendations to groups of users given their individual preferences. Many existing group recommender systems rely on aggregating individual user preferences, but they often struggle with high-dimensional and highly sparse rating data commonly found in real-world scenarios. We propose Group Rank-Constrained Deep Matrix Completion (Group RC-DMC), a novel framework that extends RC-DMC by integrating group-level representation learning via a Set-Transformer aggregator, jointly leveraging low-rank structure and attention-based nonlinear modeling. Unlike most existing group recommender systems, Group RC-DMC unifies explicit low-rank regularization, linear encoder-decoder architectures, and attention-based nonlinear group modeling within a single framework, yielding accurate predictions at both the individual and group levels. Group RC-DMC addresses data sparsity through low-rank matrix completion, computing per-user latent representations from observed ratings only, and enforcing a rank constraint on the latent space using a nuclear-norm proximal step based on periodic singular value thresholding. The decoder is parametrized as a low-rank factorization, enabling efficient inference. Experimental results on the MovieLens and Goodbooks datasets demonstrate that Group RC-DMC achieves superior reconstruction accuracy, measured by lower group RMSE, while remaining computationally efficient and competitive in group-level performance in terms of precision, recall, and F1 score compared with weighted-before-factorization (WBF) and after-factorization (AF) baselines. The results highlight the model's ability to recover the underlying low-rank structure of user-item interactions and provide robust group recommendations across small, medium, and large user groups.

Recently, Generative Recommenders (GRs) have emerged as a transformative recommendation paradigm by replacing traditional item IDs with semantic indices (SIDs). Owing to the exceptional generative capabilities of diffusion models, a few pioneering works explore developing GRs with diffusion architectures as the backbone. However, a fatal limitation of existing diffusion-based GRs is that the diffusion process applies uniformly to all items within the historical interactions. In contrast, the user preference is shaped by multifaceted time-evolving factors and thus exhibits a non-stationary distribution in the temporal aspect. To bridge this gap, this study proposes a novel GR framework, named TDPM, by designing the time-aware diffusion on SID tokens. Specifically, TDPM explicitly integrates the impact of time-evolving user preferences into the diffusion process. In detail, the user preference is disentangled into (i) the period preference, which remains consistent over a long time-span, and (ii) the point preference, which is triggered by recent focal events. Extensive experiments on three public real-world datasets demonstrate the significant superiority of TDPM over the state-of-the-art baselines. TDPM achieves average improvements of up to 29.21% and 25.45% in terms of HR@20 and NDCG@20, respectively. The ablation study further underscores the necessity of time-aware token diffusion in diffusion-based GRs.

LLM agents increasingly act after consuming ranked external information streams such as social feeds, search results, retrieval contexts, and email queues, yet safety evaluations almost always test the model or the user prompt in isolation, never the upstream ranker that decides what the agent reads just before it acts. We introduce a controlled protocol that holds the model, persona, topic, and final decision prompt fixed and varies only the composition and ordering of the posts an agent encounters during a preceding ten-turn "scrolling" phase, isolating the causal effect of feed curation on a downstream decision. Across 2,785 decision rollouts on four modern open instruct LLMs from three independent labs, we identify three response regimes: adversarial capitulation, default saturation, and a default-direction asymmetry in which a one-sided feed tips a decision the model was genuinely uncertain about (in the clearest cases from 5% to 100%; Fisher p as low as 3 x 10^-10) but cannot dislodge one it already favors or holds firmly. The effect follows a dose-response curve, survives a generator swap that rules out a writing-style artifact, generalizes across several decision domains including security-relevant choices such as removing a deployment approval gate or relaxing access controls, and is partly mitigated by two simple feed-level defenses; a frontier model retains its default. We characterize the recommender as a practical, default-bounded control surface for LLM agents, and argue that agent evaluations must audit the feed layer rather than the final prompt alone.

Large-scale recommendation systems operate across diverse domains, yet they face the challenges of data sparsity and noisy implicit feedback. Traditional approaches mitigate this via model-specific knowledge distillation from source domains to a target domain. Inspired by the transformative success of synthetic data generation in large language models (LLMs), we introduce Synthetic Cross-domain Augmentation and Learning for Recommendation (SCALR), a framework that generates synthetic user-item interaction events for a target recommendation domain by leveraging observed events from a source domain. SCALR decomposes cross-domain learning into two modular stages. First, it translates observed user events in source domains by framing event generation as estimating the likelihood that a user would interact with a target-domain item, conditioned on their observed interactions in a source domain. Second, downstream models train on these synthetic events as cross-domain learning objectives, where the synthetic events augment the target domain's training data in a model-agnostic manner. Our approach yields statistically significant improvements in online A/B tests on an industrial recommendation platform. To the best of our knowledge, this is among the first works to explicitly frame cross-domain event transfer as synthetic data generation for recommendation systems.

Misinformation verification increasingly occurs in public, fast-moving, and multilingual online settings, where static benchmarks provide an incomplete measure of model reliability. We introduce CommunityFact, a refreshable benchmark for misinformation detection in the wild, with three major goals: coverage, granularity, and redistributability. This release contains 15,992 standalone claims across five languages and two domains. We evaluate ten LLMs under varying inference-time capabilities, including thinking and web-search. Our results show that closed-input verification remains challenging, web access yields the largest gains, and web-enabled LLMs' source-selection policies are systematically misaligned with the sources human Community Notes raters converge on -- a gap that closes through model-specific mechanisms of retrieval expansion or pruning. We further find substantial variation across language-domain slices and across the evidence ecosystems used by web-enabled systems. Beyond evaluation, CommunityFact positions Community Notes as a training signal for claim-conditioned source suggesters that could improve factual verification on novel claims.

The same prompt -- "best CRM software" -- reaches AI assistants from buyers in widely different contexts: a solo founder, an enterprise VP, a UK SMB owner. We audit how strongly that contextual variation reshapes which brands the model recommends. The audit samples 2,000 runs over a design space of 10 personas x 8 prompts x 3 model configurations x N=10 reps, with the two OpenAI cells at full 8-prompt coverage and the Anthropic sonnet-4.6 / low cell at 4-prompt coverage. Prefixing the user message with a persona drops the recommendation-set similarity (Jaccard) by Delta = -0.12 to -0.20 relative to a same-persona baseline (clustered 95% CIs exclude zero on all three measured cells; the sonnet cell's CI rests on only 4 prompt clusters and is correspondingly wider). The effect is sharply prominence-stratified: category leaders are persona-resistant (~80% same-brand consistency across personas), but mid-market brands swap up to 75% of the recommendation set as the persona changes. The Anthropic model shows a larger point-estimate effect than the OpenAI configurations, though clustered CIs overlap for the closer contrast (sonnet vs. OpenAI/high); the asymmetry is consistent with Anthropic's more retrieval-unattributed generation route (43-52% recommendations without observed retrieval-layer evidence, vs OpenAI's 8-29%, documented in Jack 2026). Any measurement of AI brand perception must condition on the buyer persona supplying the query: the same prompt produces materially different recommendation sets depending on who the model thinks is asking, and a measurement protocol that aggregates across personas systematically obscures that variation. The effect concentrates at mid-market and is largest on the most priors-reliant generation route in our audit, consistent with persona responsiveness growing as models lean more on training-data priors and richer context integration.

Knowledge distillation (KD) transfers a single scalar prediction from a large foundation model (FM) to compact vertical models (VMs), suffering from diminishing transfer ratio -- the fraction of FM improvement captured by the VM -- as a single scalar cannot convey the rich intermediate knowledge that larger FMs learn. To address this bottleneck, we propose LoopFM (Learning frOm HistOrical RePresentations of FM), a framework that opens a high-bandwidth transfer channel by structuring FM intermediate embeddings as input features (e.g., user history sequence) for downstream VMs, without requiring real-time FM inference at serving and architectural coupling between FM and VM. We provide a theoretical framework for LoopFM with a gain decomposition and transfer-ratio analysis. On three public benchmarks, LoopFM demonstrates strong AUC improvements (e.g., 6%+ on TaobaoAd) and complementary knowledge transfer capability with KD. On industrial-scale systems (billions of examples, trillion-parameter FMs), LoopFM approximately doubles the knowledge transfer ratio on top of KD, delivering a +0.5% conversion improvement in the first half after its initial launch, and +1.03% and +1.22% conversion improvement from two individual launches in the subsequent half.

Traditional recommender systems (RecSys) primarily infer user preferences from implicit signals (such as clicks, watches, and purchases), often neglecting the rich explicit contextual feedback users provide through verbal text, like comments and reviews. This explicit context feedback captures the nuanced reasons behind user decisions regarding their preferences. In addition, it offers critical heterogeneous information for user preference alignment and more explainable recommendations. Overlooking such signals can lead to misaligned user preferences and further reinforce filter bubbles, as algorithms fail to understand the "semantic context" behind user choices. Recent advances in Large Language Models (LLMs) present new opportunities to harness user-generated content for more accurate and diverse recommendations, yet current LLM-based recommendations still focus on using item meta-data and underutilize this resource. In this paper, we advocate for prioritizing explicit context feedback in the next generation of LLM-based RecSys. We review the evolution of recommendation paradigms, highlight the value of context-rich feedback, call for new benchmarks and metrics, and introduce frameworks for integrating explicit user signals into scalable LLM-driven RecSys. Centering on user-preference modeling, we aim to foster more personalized, transparent, and explainable RecSys online platforms.

Proactive Recommender Systems (PRSs) aim to guide user preference shift toward target items by generating paths of intermediate recommendations. Reinforcement learning (RL) provides a principled framework for optimizing such sequential decision tasks, as path rewards can naturally capture both short-term acceptance and long-term guidance effectiveness. However, naively applying policy gradients to PRS results in deficient gradient estimation. We identify two deficiencies: (1) path-level rewards decompose into step-level rewards with positive mean, creating a length-dependent bias that causes gradients to favor path extension over meaningful exploration; (2) weighting each step by the entire path-level reward ignores the decomposition structure, leading to high gradient variance. To rectify these two deficiencies, we propose an effective RL framework ProRL with two novel mechanisms for proactive recommendation. First, Stepwise Reward Centering subtracts expected rewards to neutralize length-dependent bias, ensuring that path extension yields zero expected gradient signal. Second, Position-Specific Advantage Estimation leverages the reward decomposition structure to compute step-dependent baselines, reducing gradient variance. Together, these mechanisms yield policy gradients that precisely target path quality. Our experiments on three real-world datasets demonstrate that ProRL significantly outperforms state-of-the-art PRSs. Our code is available at https://github.com/hongruhou89/ProRL.

Predictive models trained on observational data often fail to generalise to the distributions they encounter when deployed, especially when the training data is a product of the system being optimised. Recommender systems are a canonical example: they are trained on interaction logs confounded by the deployed policy, past user behaviour, and platform filtering. As a result, the training distribution differs substantially from the candidate distribution scored at serving time, a gap that makes offline metrics unreliable predictors of online performance. We address the distribution shift problem with a method motivated by causal representation learning (CRL). We propose an information-theoretic disentanglement criterion and prove that its optimum depends only on the causal components of the input. We then derive a tractable variational lower bound that makes the criterion optimisable from finite observational data alone. The scope of our method is narrower than that of much of the CRL literature, in that we target better generalisation under distribution shift, not full identification of all latent causal factors. This narrower target is what makes the method practical, requiring only the existing confounded logs, applying to any standard supervised model, and adding no inference-time cost. Our headline evaluation is an A/B test with millions of users on Spotify, applied to a production ranker for personalised playlist generation. A capacity-matched CRL variant performed on par offline but delivered substantial online gains in listener engagement. Complementary evidence on the public KuaiRand recommendation dataset and a synthetic benchmark with known causal structure shows the same pattern: offline parity with baseline, gains under distribution shift. Across all three settings, adding our causal disentanglement objective yields meaningfully better out-of-distribution generalisation.

Adapting large language models (LLMs) for personalized recommendation requires aligning their general-purpose capabilities with user-specific preferences while effectively leveraging both behavioral and semantic signals. Existing approaches typically integrate these signals at either the input level (e.g., injecting behavioral embeddings into the token space) or the output level (e.g., contrastive alignment of separate encoders), suffering from distribution gaps or lack of end-to-end task supervision. In this work, we introduce L2Rec, which unifies behavioral and semantic understanding at the parameter level of LLMs. Our key insight is that the same set of Transformer parameters can serve as a shared medium for both views: by applying view-specific, personalized low-rank perturbations via a Dual-view Personalized Mixture-of-Experts (DPMoE) mechanism, L2Rec enables a single LLM backbone to produce complementary behavioral and semantic adaptations for each user with minimal representation-level misalignment. An adaptive cross-view fusion module further integrates the dual-view outputs into a unified user preference. Experiments on four datasets show that L2Rec consistently outperforms state-of-the-art baselines, and online A/B testing on a large-scale industrial platform validates significant improvements in key engagement metrics.

With the rapid evolution of internet services, recommendation systems have become indispensable. In particular, the blending (re-ranking) stage plays a pivotal role in allocating traffic across diverse business objectives. However, existing approaches often suffer from coupled allocation plans, score inflation, and a lack of interpretability. To address these challenges, we propose Uniboost, a unified traffic allocation framework. Uniboost introduces a posterior value alignment mechanism that calibrates abstract model scores to anchor metrics with explicit business semantics, significantly enhancing interpretability. Furthermore, it employs an independent linear boosting paradigm to decouple complex weighting schemes, enabling precise attribution of each plan's contribution. We validate the effectiveness of Uniboost through online A/B tests and in-depth data analysis, demonstrating three key findings: 1) Reducing the overall weight of weighted scores effectively mitigates unintended business interference, yielding a more efficient micro-level traffic allocation strategy; 2) Post-hoc analyses and aggregated dashboards provide intuitive, macro-level insights that guide the design of the overall traffic allocation mechanism; 3) The proposed "Effective Completion Score" serves as an easily obtainable post-metric that offers a reliable anchor for content recommendation pipelines. Collectively, our experiments show that Uniboost not only improves traffic allocation efficiency and recommendation performance at the micro level but also provides macro-level guidance for system iteration. Thus, this work provides an efficient and controllable traffic regulation solution for large-scale industrial recommendation systems.

In multi-stage recommender systems, reranking optimizes overall utility by capturing intra-list contextual dependencies, yet its central challenge lies in exploring optimal sequences within an exponentially large permutation space. Recent studies have shifted towards end-to-end generative frameworks, which typically leverage list-wise rewards or preference alignment to guide generator training. However, these methods still face two critical issues. First is the heuristic label bias. Existing methods often construct training targets based on simple rules, such as promoting clicked items to the top, while ignoring causal dependencies within the list context. Second is the credit assignment problem. Sparse list-level posterior rewards fail to directly guide intermediate steps in sequence generation, leading to ambiguous optimization directions. To address these issues, we propose DeGRe (Dense-supervised Generative Reranking), a generative reranking framework that bridges the gap between offline exploration and online efficiency through dense supervision. The core of DeGRe lies in its offline-online decoupled design. During the offline phase, we introduce a Lookahead Evaluator based on cumulative regression, which leverages beam search to actively mine high-value lookahead sequences in the unexposed space. During training, we transform the step-wise value estimations from the evaluator into dense supervision signals and distill them into a lightweight Online Generator. This mechanism enables the generator to internalize lookahead planning capabilities, requiring only a single efficient greedy decoding pass during online inference to approximate the global optimum. Experiments demonstrate that DeGRe outperforms baseline models on public benchmarks and industrial datasets. We have successfully deployed DeGRe on Taobao Flash Shopping, significantly improving online recommendations.