User Preference Modeling

Modeling ultra-long user sequences involves a difficult trade-off between efficiency and effectiveness. While current paradigms rely on either item-specific search or item-agnostic compression, we propose UxSID, a framework exploring a third path: semantic-group shared interest memory. By utilizing Semantic IDs (SIDs) and a dual-level attention strategy, UxSID captures target-aware preferences without the heavy cost of item-specific models. This end-to-end architecture balances computational parsimony with semantic awareness, achieving state-of-the-art performance and a 0.337% revenue lift in large-scale advertising A/B test.

Modern AI is opening the door to collective decision-making in which participants express their views as free-form text rather than voting on a fixed set of candidates. A natural idea is to embed these opinions in a vector space so that the substantial literature on facility location problems and fair clustering can be brought to bear. But standard text embeddings measure semantic similarity, whereas distances in facility location problems and fair clustering require what we call \textit{preferential similarity}: a participant's agreement with a piece of text should be inversely related to their distance from it. Off-the-shelf embeddings inherit a coarse preference signal through a correlation between semantic and preferential similarity, but fail to capture preferences when the correlation breaks. We formalize this as an invariance problem: text embedding models encode both a preference-relevant signal (stance and values) and semantic nuisance (style and wording), and the two are observationally correlated, so a geometry that relies on nuisance can appear preference-correct even when it is not. We show that synthetic training data designed to break this correlation provably shifts the optimal scorer away from nuisance-dominated cosine and significantly improves preference prediction across 11 online deliberation datasets.

Personalized LLMs can significantly enhance user experiences by tailoring responses to preferences such as helpfulness, conciseness, and humor. However, fine-tuning models to address all possible combinations of user preferences is computationally expensive and impractical. In this paper, we introduce \textbf{CLIPer}(\textbf{Cl}assifier-guided \textbf{I}nference-time \textbf{Per}sonalization), a lightweight personalization approach that leverages a classifier model to steer LLM generation dynamically to different user preferences at inference time. Our method eliminates the need for extensive fine-tuning, inducing negligible additional computational overhead while enabling more controllable and nuanced personalization across single and multi-dimensional preferences. Comprehensive empirical analyses demonstrate the scalability and effectiveness of our approach in delivering personalized language generation.

Personalized systems rely on user representations to connect behavioral history with downstream recommendation applications. Existing methods typically employ either supervised latent user embeddings, which are effective for retrieval but difficult to interpret, or textual user profiles, which are interpretable but challenging to optimize for downstream utility due to lack of direct supervision. To bridge this gap, we present BLUE, a reinforcement learning framework that unifies these two forms of user representation by aligning language-based user profiles with embedding-based recommendation objectives. Given a user interaction history, BLUE leverages a profiler Large Language Model (LLM) to generate textual profiles, while an embedding model provides reward signals. This encourages the resulting textual representations to move closer to positive items and farther from negative ones in the embedding space. We further introduce a text-space supervision signal based on next-item prediction, ensuring the learned profiles remain both semantically meaningful and highly effective for downstream retrieval. Experiments on Amazon Reviews 2023 and Google Local Reviews in zero-shot sequential recommendation settings demonstrate that BLUE consistently outperforms strong baselines under both frozen and trainable embedding conditions. Notably, BLUE achieves clear gains in cross-domain transfer, highlighting the strong generalization ability of the learned user profiles. Furthermore, these generated profiles provide superior personalized context for question answering compared to raw user histories or alternative profile optimization methods. Overall, these results show that BLUE provides an effective way to unify interpretable textual profiling with discriminative latent embeddings for personalization.

Product reviews significantly influence purchasing decisions on e-commerce platforms. However, the sheer volume of reviews can overwhelm users, obscuring the information most relevant to their specific needs. Current e-commerce summarization systems typically produce generic, static summaries that fail to account for the fact that (i) different users care about different product characteristics, and (ii) these preferences may evolve with interactions. To address the challenge of unknown latent preferences, we propose an online learning framework that generates personalized summaries for each user. Our system iteratively refines its understanding of user preferences by incorporating feedback directly from the generated summaries over time. We provide a case study using the Amazon Reviews'23 dataset, showing in controlled simulations that online preference learning improves alignment with target user interests while maintaining summary quality.

Sequential recommendation models often struggle to capture latent periodic patterns in user interests, primarily due to the noise inherent in time-domain behavioral data. While frequency-domain analysis offers a global perspective to address this, existing approaches typically treat user sequences in isolation, overlooking the crucial context of the target item. In this work, we present a novel empirical observation: user attention scores exhibit distinct spectral entropy distributions when conditioned on positive versus negative target items. Specifically, true user interests manifest as highly concentrated spectral patterns with lower entropy in the frequency domain, whereas irrelevant behaviors appear as high-entropy noise. Leveraging this insight, we propose the Frequency-Enhanced Deep Interest Network (FEDIN). FEDIN introduces a frequency-domain branch that utilizes a target-aware spectrum filtering mechanism to isolate these periodic interest signals. Extensive experiments on three public datasets demonstrate that FEDIN consistently outperforms state-of-the-art sequential recommendation baselines, demonstrating superior robustness against noise. We have released our code at: https://github.com/otokoneko/FEDIN.

We study adaptive querying for learning user-dependent quantities of interest, such as responses to held-out items and psychometric indicators, within tight query budgets. Classical Bayesian design and computerized adaptive testing typically rely on restrictive parametric assumptions or expensive posterior approximations, limiting their use in heterogeneous, high-dimensional, and cold-start settings. We introduce a persona-induced latent variable model that represents a user's state through membership in a finite dictionary of AI personas, each offering response distributions produced by a large language model. This yields expressive priors with closed-form posterior updates and efficient finite-mixture predictions, enabling scalable Bayesian design for sequential item selection. Experiments on synthetic data and WorldValuesBench demonstrate that persona-based posteriors deliver accurate probabilistic predictions and an interpretable adaptive elicitation pipeline.

In large language model (LLM)-based recommendation systems, direct preference optimization (DPO) effectively aligns recommendations with user preferences, requiring multi-negative objective functions to leverage abundant implicit-feedback negatives and sharpen preference boundaries. However, our empirical analyses reveal a counterintuitive phenomenon, preference optimization collapse, where increasing the number of negative samples can lead to performance degradation despite a continuously decreasing training loss. We further theoretically demonstrate that this collapse arises from gradient suppression, caused by the dominance of easily discriminable negatives over boundary-critical negatives that truly define user preference boundaries. As a result, boundary-relevant signals are under-optimized, weakening the model's decision boundary. Motivated by these observations, we propose DynamicPO (Dynamic Preference Optimization), a lightweight and plug-and-play framework comprising two adaptive mechanisms: Dynamic Boundary Negative Selection, which identifies and prioritizes informative negatives near the model's decision boundary, and Dual-Margin Dynamic beta Adjustment, which calibrates optimization strength per sample according to boundary ambiguity. Extensive experiments on three public datasets show that DynamicPO effectively prevents optimization collapse and improves recommendation accuracy on multi-negative preference optimization methods, with negligible computational overhead. Our code and datasets are available at https://github.com/xingyuHuxingyu/DynamicPO.

Consumers are increasingly delegating purchase decisions to AI agents, providing natural-language descriptions of their preferences and identity. We argue that these representations constitute an information channel, role coherence, through which sellers can infer willingness to pay without explicit disclosure by the buyer agent, leading to preference leakage. In an experiment where a language-model buyer agent shops on behalf of a verbal consumer profile, we show that seller-side inference from dialogue alone recovers willingness to pay nearly one-for-one. Comparing this setting to a numeric-budget condition with confidentiality instructions cleanly isolates role coherence as distinct from instruction-following failure. Because this leakage arises from delegation itself, it cannot be mitigated at the prompt level. Instead, we propose architectural interventions that trade off personalization against preference privacy.

With the rapid development of the Internet, users have increasingly higher expectations for the recommendation accuracy of online content consumption platforms. However, short videos often contain diverse segments, and users may not hold the same attitude toward all of them. Traditional binary-classification recommendation models, which treat a video as a single holistic entity, face limitations in accurately capturing such nuanced preferences. Considering that user consumption is a temporal process, this paper demonstrates that the timing of user actions can represent diverse intentions through statistical analysis and examination of action patterns. Based on this insight, we propose a novel modeling paradigm: Action-Aware Generative Sequence Network (A2Gen), which refines user actions along the temporal dimension and chains them into sequences for unified processing and prediction. First, we introduce the Context-aware Attention Module (CAM) to model action sequences enriched with item-specific contextual features. Building upon this, we develop the Hierarchical Sequence Encoder (HSE) to learn temporal action patterns from users' historical actions. Finally, through leveraging CAM, we design a module for action sequence generation: the Action-seq Autoregressive Generator (AAG). Extensive offline experiments on the Kuaishou's dataset and the Tmall public dataset demonstrate the superiority of our proposed model. Furthermore, through large-scale online A/B testing deployed on Kuaishou's platform, our model achieves significant improvements over baseline methods in multi-task prediction by leveraging sequential information. Specifically, it yields increases of 0.34% in user watch time, 8.1% in interaction rate, and 0.162% in overall user retention (LifeTime-7), leading to successful deployment across all traffic, serving over 400 million users every day.

A primary goal of online deliberation platforms is to identify ideas that are broadly agreeable to a community of users through their expressed preferences. Yet, consensus elicitation should ideally extend beyond the specific statements provided by users and should incorporate the relative salience of particular topics. We address this issue by modelling consensus as an interval in a one-dimensional opinion space derived from potentially high-dimensional data via embedding and dimensionality reduction. We define an objective that maximizes expected agreement within a hypothesis interval where the expectation is over an underlying distribution of issues, implicitly taking into account their salience. We propose an efficient Empirical Risk Minimization (ERM) algorithm and establish PAC-learning guarantees. Our initial experiments demonstrate the performance of our algorithm and examine more efficient approaches to identifying optimal consensus regions. We find that through selectively querying users on an existing sample of statements, we can reduce the number of queries needed to a practical number.

Sequential recommender systems have achieved significant success in modeling temporal user behavior but remain limited in capturing rich user semantics beyond interaction patterns. Large Language Models (LLMs) present opportunities to enhance user understanding with their reasoning capabilities, yet existing integration approaches create prohibitive inference costs in real time. To address these limitations, we present a novel knowledge distillation method that utilizes textual user profile generated by pre-trained LLMs into sequential recommenders without requiring LLM inference at serving time. The resulting approach maintains the inference efficiency of traditional sequential models while requiring neither architectural modifications nor LLM fine-tuning.

Online reviews have played a pivotal role in consumers' decision-making processes. Existing research has highlighted the significant impact of managerial review responses on customer relationship management and firm performance. However, a large portion of online reviews remains unaddressed due to the considerable human labor required to respond to the rapid growth of online reviews. While generative AI has achieved remarkable success in a range of tasks, they are general-purpose models and may not align well with domain-specific human preferences. To tailor these general generative AI models to domain-specific applications, finetuning is commonly employed. Nevertheless, several challenges persist in finetuning with domain-specific data, including hallucinations, difficulty in representing domain-specific human preferences, and over conservatism in offline policy optimization. To address these challenges, we propose a novel preference finetuning method to align an LLM with domain-specific human preferences for generating online review responses. Specifically, we first identify the source of hallucination and propose an effective context augmentation approach to mitigate the LLM hallucination. To represent human preferences, we propose a novel theory-driven preference finetuning approach that automatically constructs human preference pairs in the online review domain. Additionally, we propose a curriculum learning approach to further enhance preference finetuning. To overcome the challenge of over conservatism in existing offline preference finetuning method, we propose a novel density estimation-based support constraint method to relax the conservatism, and we mathematically prove its superior theoretical guarantees. Extensive evaluations substantiate the superiority of our proposed preference finetuning method.

Situated conversational recommendation (SCR), which utilizes visual scenes grounded in specific environments and natural language dialogue to deliver contextually appropriate recommendations, has emerged as a promising research direction due to its close alignment with real-world scenarios. Compared to traditional recommendations, SCR requires a deeper understanding of dynamic and implicit user preferences, as the surrounding scene often influences users' underlying interests, while both may evolve across conversations. This complexity significantly impacts the timing and relevance of recommendations. To address this, we propose situated preference reasoning (SiPeR), a novel framework that integrates two core mechanisms: (1) Scene transition estimation, which estimates whether the current scene satisfies user needs, and guides the user toward a more suitable scene when necessary; and (2) Bayesian inverse inference, which leverages the likelihood of multimodal large language models (MLLMs) to predict user preferences about candidate items within the scene. Extensive experiments on two representative benchmarks demonstrate SiPeR's superiority in both recommendation accuracy and response generation quality. The code and data are available at https://github.com/DongdingLin/SiPeR.

Individual differences in vibrotactile perception underscore the growing importance of personalization as haptic feedback becomes more prevalent in interactive systems. We propose Vibrotactile Preference Learning (VPL), a system that captures user-specific preference spaces over vibrotactile parameters via Gaussian-process-based uncertainty-aware preference learning. VPL uses an expected information gain-based acquisition strategy to guide query selection over 40 rounds of pairwise comparisons of overall user preference, augmented with user-reported uncertainty, enabling efficient exploration of the parameter space. We evaluate VPL in a user study (N = 13) using the vibrotactile feedback from a Microsoft Xbox controller, showing that it efficiently learns individualized preferences while maintaining comfortable, low-workload user interactions. These results highlight the potential of VPL for scalable personalization of vibrotactile experiences.

Explainable artificial intelligence (XAI) has predominantly focused on generating model-centric explanations that approximate the behavior of black-box models. However, such explanations often overlook a fundamental aspect of interpretability: different users require different explanations depending on their goals, preferences, and cognitive constraints. Although recent work has explored user-centric and personalized explanations, most existing approaches rely on heuristic adaptations or implicit user modeling, lacking a principled framework for representing and learning individual preferences. In this paper, we consider Preference-Based Explainable Artificial Intelligence (PREF-XAI), a novel perspective that reframes explanation as a preference-driven decision problem. Within PREF-XAI, explanations are not treated as fixed outputs, but as alternatives to be evaluated and selected according to user-specific criteria. In the PREF-XAI perspective, here we propose a methodology that combines rule-based explanations with formal preference learning. User preferences are elicited through a ranking of a small set of candidate explanations and modeled via an additive utility function inferred using robust ordinal regression. Experimental results on real-world datasets show that PREF-XAI can accurately reconstruct user preferences from limited feedback, identify highly relevant explanations, and discover novel explanatory rules not initially considered by the user. Beyond the proposed methodology, this work establishes a connection between XAI and preference learning, opening new directions for interactive and adaptive explanation systems.

With the rise in capabilities of large language models (LLMs) and their deployment in real-world tasks, evaluating LLM alignment with human preferences has become an important challenge. Current benchmarks average preferences across all users to compute aggregate ratings, overlooking individual user preferences when establishing model rankings. Since users have varying preferences in different contexts, we call for personalized LLM benchmarks that rank models according to individual needs. We compute personalized model rankings using ELO ratings and Bradley-Terry coefficients for 115 active Chatbot Arena users and analyze how user query characteristics (topics and writing style) relate to LLM ranking variations. We demonstrate that individual rankings of LLM models diverge dramatically from aggregate LLM rankings, with Bradley-Terry correlations averaging only $ρ= 0.04$ (57% of users show near-zero or negative correlation) and ELO ratings showing moderate correlation ($ρ= 0.43$). Through topic modeling and style analysis, we find users exhibit substantial heterogeneity in topical interests and communication styles, influencing their model preferences. We further show that a compact combination of topic and style features provides a useful feature space for predicting user-specific model rankings. Our results provide strong quantitative evidence that aggregate benchmarks fail to capture individual preferences for most users, and highlight the importance of developing personalized benchmarks that rank LLM models according to individual user preferences.

Decision-making is a cognitively intensive task that requires synthesizing relevant information from multiple unstructured sources, weighing competing factors, and incorporating subjective user preferences. Existing methods, including large language models and traditional decision-support systems, fall short: they often overwhelm users with information or fail to capture nuanced preferences accurately. We present Decisive, an interactive decision-making framework that combines document-grounded reasoning with Bayesian preference inference. Our approach grounds decisions in an objective option-scoring matrix extracted from source documents, while actively learning a user's latent preference vector through targeted elicitation. Users answer pairwise tradeoff questions adaptively selected to maximize information gain over the final decision. This process converges efficiently, minimizing user effort while ensuring recommendations remain transparent and personalized. Through extensive experiments, we demonstrate that our approach significantly outperforms both general-purpose LLMs and existing decision-making frameworks achieving up to 20% improvement in decision accuracy over strong baselines across domains.

Users often omit essential details in their requests to LLM-based agents, resulting in under-specified inputs for tool use. This poses a fundamental challenge for tool-augmented agents, as API execution typically requires complete arguments, highlighting the need for personalized tool calling. To study this problem in a more realistic setup, we present Multi-Session Personalized Tool Calling (MPT), a benchmark comprising 4,695 instances over 459 multi-session interaction histories that cover three challenges: Preference Recall, Induction, and Transfer. We further propose PRefine, a test-time memory method that maintains the user's latent preference as a textual hypothesis revised through a generate-verify-refine loop. Across five LLMs, existing memory systems underperform full-history prompting; PRefine outperforms all baselines and alone surpasses it on Preference Transfer. These results indicate that memory for personalized agents must abstract behavior into preferences, rather than simply archive it.

User preferences evolve across months of interaction, and tracking them requires inferring when a stated preference has been changed by a subsequent life event. We define this problem as long-horizon personalization and observe that progress on it is limited by data availability and measurement, with no existing resource providing both naturalistic long-horizon interactions and the ground-truth provenance needed to diagnose why models fail. We introduce a data generator that produces conversations from a structured mental state graph, yielding ground-truth provenance for every preference change across 6-month timelines, and from it construct HorizonBench, a benchmark of 4,245 items from 360 simulated users with 6-month conversation histories averaging ~4,300 turns and ~163K tokens. HorizonBench provides a testbed for long-context modeling, memory-augmented architectures, theory-of-mind reasoning, and user modeling. Across 25 frontier models, the best model reaches 52.8% and most score at or below the 20% chance baseline. When these models err on evolved preferences, over a third of the time they select the user's originally stated value without tracking the updated user state. This belief-update failure persists across context lengths and expression explicitness levels, identifying state-tracking capability as the primary bottleneck for long-horizon personalization.

Personal Knowledge Graphs (PKGs) offer a privacy-preserving framework for modeling user preferences, yet constructing them from unstructured, decentralized conversational data remains a challenge. This paper bridges the gap between conversational "strings" and semantic "things" by presenting a reproducible pipeline for extracting structured user-preference triples using lightweight Large Language Models. We evaluate Qwen- and Gemma-based models on their ability to extract RDF-compliant triples linked to Wikidata identifiers from conversational data for PKG construction. Our evaluation assesses both the semantic extraction fidelity and the utility of the resulting graphs in a downstream recommendation task. We found that certain models performed well and had proportionally high downstream performance relative to their triple extraction performance.

Effective user modeling requires distinguishing between short-term and long-term preference evolution. While item embeddings have become a key component of recommender systems, standard approaches like Item2Vec treat user histories as unordered sets (bag-of-items), implicitly assuming that interactions separated by minutes are as semantically related as those separated by months. This simplification flattens the rich temporal structure of user behavior, obscuring the distinction between coherent consumption sessions and gradual interest drifts. In this work, we introduce TAI2Vec (Time-Aware Item-to-Vector), a family of lightweight embedding models that integrates temporal proximity directly into the representation learning process. Unlike approaches that apply global time constraints, TAI2Vec is user-adaptive, tailoring its temporal definitions to individual interaction paces. We propose two complementary strategies: TAI2Vec-Disc, which utilizes personalized anomaly detection to dynamically segment interactions into semantic sessions, and TAI2Vec-Cont, which employs continuous, user-specific decay functions to weigh item relationships based on their relative temporal distance. Experimental results across eight diverse datasets demonstrate that TAI2Vec consistently produces more accurate and behaviorally grounded representations than static baselines, achieving competitive or superior performance in over 80% of the datasets, with improvements of up to 135%. The source code is publicly available at https://github.com/UFSCar-LaSID/tai2vec.

Generative Retrieval (GR) offers a promising paradigm for recommendation through next-token prediction (NTP). However, scaling it to large-scale industrial systems introduces three challenges: (i) within a single request, the identical model inputs may produce inconsistent outputs due to the pagination request mechanism; (ii) the prohibitive cost of encoding long user behavior sequences with multi-token item representations based on semantic IDs, and (iii) aligning the generative policy with nuanced user preference signals. We present GenRec, a preference-oriented generative framework deployed on the JD App that addresses above challenges within a single decoder-only architecture. For training objective, we propose Page-wise NTP task, which supervises over an entire interaction page rather than each interacted item individually, providing denser gradient signal and resolving the one-to-many ambiguity of point-wise training. On the prefilling side, an asymmetric linear Token Merger compresses multi-token Semantic IDs in the prompt while preserving full-resolution decoding, reducing input length by ~2X with negligible accuracy loss. To further align outputs with user satisfaction, we introduce GRPO-SR, a reinforcement learning method that pairs Group Relative Policy Optimization with NLL regularization for training stability, and employs Hybrid Rewards combining a dense reward model with a relevance gate to mitigate reward hacking. In month-long online A/B tests serving production traffic, GenRec achieves 9.5% improvement in click count and 8.7% in transaction count over the existing pipeline.

While LLMs have demonstrated remarkable potential in Question Answering (QA), evaluating personalization remains a critical bottleneck. Existing paradigms predominantly rely on lexical-level similarity or manual heuristics, often lacking sufficient data-driven validation. We address this by mining Community-Individual Preference Divergence (CIPD), where individual choices override consensus, to distill six key personalization factors as evaluative dimensions. Accordingly, we introduce CoPA, a benchmark with 1,985 user profiles for fine-grained, factor-level assessment. By quantifying the alignment between model outputs and user-specific cognitive preferences inferred from interaction patterns, CoPA provides a more comprehensive and discriminative standard for evaluating personalized QA than generic metrics. The code is available at https://github.com/bjzgcai/CoPA.

The rapid expansion of gaming industry requires advanced recommender systems tailored to its dynamic landscape. Existing Graph Neural Network (GNN)-based methods primarily prioritize accuracy over diversity, overlooking their inherent trade-off. To address this, we previously proposed CPGRec, a balance-oriented gaming recommender system. However, CPGRec fails to account for critical disparities in player-game interactions, which carry varying significance in reflecting players' personal preferences and may exacerbate over-smoothness issues inherent in GNN-based models. Moreover, existing approaches underutilize the reasoning capabilities and extensive knowledge of large language models (LLMs) in addressing these limitations. To bridge this gap, we propose two new modules. First, Preference-informed Edge Reweighting (PER) module assigns signed edge weights to qualitatively distinguish significant player interests and disinterests while then quantitatively measuring preference strength to mitigate over-smoothing in graph convolutions. Second, Preference-informed Representation Generation (PRG) module leverages LLMs to generate contextualized descriptions of games and players by reasoning personal preferences from comparing global and personal interests, thereby refining representations of players and games. Experiments on \textcolor{black}{two Steam datasets} demonstrate CPGRec+'s superior accuracy and diversity over state-of-the-art models. The code is accessible at https://github.com/HsipingLi/CPGRec-Plus.

Generative user interfaces (GenUIs) create new opportunities to adapt interfaces to individual users on demand. Yet personalization is difficult because it is not possible to provide settings for screens that have not yet been generated, making it necessary to learn preferences from users' feedback on generated interfaces. Such feedback is sparse, subjective, and often difficult to articulate. We study this problem through a new dataset in which 20 participants each judge the same 600 pairs of GenUIs. Their judgments differ substantially (Krippendorff's alpha = 0.25), and written rationales show that even when participants consider similar UI properties, such as color tone or hierarchy, they often make different choices and prioritize them differently. We develop a sample-efficient personalization method that uses a few pairwise judgments to weight prior users' preferences rather than relying on a fixed rubric of UI attributes. Our method outperforms a pretrained UI evaluator and a larger multimodal model offline. In an online study with 12 new users, participants preferred interfaces personalized by our method over all baselines, including shared guidelines and users' own written preferences.

Large Language Models (LLMs) are increasingly serving as personal assistants, where users may share individual preferences over extended interactions. However, assessing how well LLMs can follow these preferences in natural, long-term situations remains underexplored. This work proposes RealPref, a benchmark for evaluating natural preference-following in personalized user-LLM interactions. RealPref features 100 synthetic user profiles, 1300 personalized preferences, 4 types of preference expression (from explicit to implicit), and long-horizon interaction histories. It explored three types of test tasks (multiple-choice, true-or-false, and open-ended), with granular rubrics for LLM-as-a-judge evaluation. Results indicate that LLM performance drops significantly as context length grows and preference expression becomes more implicit, and that generalizing user preference understanding to unseen scenarios poses further challenges. RealPref and these findings provide a foundation for future research to develop user-aware LLM assistants that better adapt to individual needs.

Content-driven platforms such as Xiaohongshu often leverage click-through rate (CTR) prediction models for recommendation. However, these models depend heavily on item ID embeddings, which perform poorly in item cold-start settings. In this paper, we present IDProxy, a production-scale system developed at Xiaohongshu to address this challenge. IDProxy leverages multimodal large language models (MLLMs) to generate proxy embeddings from rich content signals, enabling CTR prediction for new items in the absence of usage data. Through a lightweight coarse-to-fine mechanism, these proxies are aligned with the ID embedding space and trained end-to-end with the ranking model, allowing seamless integration into production-facing pipelines. Extensive offline and online experiments demonstrate the effectiveness of the method, which has been deployed in 2025 in Xiaohongshu's Content Feed and Display Ads features, reaching hundreds of millions of users daily.

Modern recommender systems leverage ultra-long user behavior sequences to capture dynamic preferences, but end-to-end modeling is infeasible in production due to latency and memory constraints. While summarizing history via interest centers offers a practical alternative, existing methods struggle to (1) identify user-specific centers at appropriate granularity and (2) accurately assign behaviors, leading to quantization errors and loss of long-tail preferences. To alleviate these issues, we propose Hierarchical Sparse Activation Compression (HiSAC), an efficient framework for personalized sequence modeling. HiSAC encodes interactions into multi-level semantic IDs and constructs a global hierarchical codebook. A hierarchical voting mechanism sparsely activates personalized interest-agents as fine-grained preference centers. Guided by these agents, Soft-Routing Attention aggregates historical signals in semantic space, weighting by similarity to minimize quantization error and retain long-tail behaviors. Deployed on Taobao's "Guess What You Like" homepage, HiSAC achieves significant compression and cost reduction, with online A/B tests showing a consistent 1.65% CTR uplift -- demonstrating its scalability and real-world effectiveness.

Personalized large language models are often expected to follow explicit style instructions, yet we find that such instructions can undermine the user-specific characteristics that personalization methods aim to preserve. We call this failure mode personalization collapse: explicit style control can conflict with implicit user preferences. To address this challenge, we propose PsPLUG, a lightweight plug-in that learns a user-specific residual after accounting for the requested style. PsPLUG also allows us to tune personalization strength at inference time. Our experiments show that explicit style instructions can diminish personalization in existing methods, whereas PsPLUG better preserves user preferences while providing precise control over the balance between personalization and style adherence.

Humor preferences vary widely across individuals and cultures, complicating the evaluation of humor using large language models (LLMs). In this study, we model heterogeneity in humor preferences in Oogiri, a Japanese creative response game, by clustering users with voting logs and estimating cluster-specific weights over interpretable preference factors using Bradley-Terry-Luce models. We elicit preference judgments from LLMs by prompting them to select the funnier response and found that user clusters exhibit distinct preference patterns and that the LLM results can resemble those of particular clusters. Finally, we demonstrate that, by persona prompting, LLM preferences can be directed toward a specific cluster. The scripts for data collection and analysis are publicly available to support reproducibility.

Recent approaches in personalized reward modeling have primarily focused on leveraging user interaction history to align model judgments with individual preferences. However, existing approaches largely treat user context as a static or implicit conditioning signal, failing to capture the dynamic and multi-faceted nature of human judgment. In this paper, we propose P-Check, a novel personalized reward modeling framework, designed to train a plug-and-play checklist generator that synthesizes dynamic evaluation criteria for guiding the reward prediction. To better align these checklists with personalized nuances, we introduce Preference-Contrastive Criterion Weighting, a training strategy that assigns saliency scores to criteria based on their discriminative power for personalized judgment. We conduct extensive experiments and demonstrate that P-Check not only improves reward accuracy but also enhances downstream personalized generation, and remains robust in OOD scenarios.

Personalized image preference assessment aims to evaluate an individual user's image preferences by relying only on a small set of reference images as prior information. Existing methods mainly focus on general preference assessment, training models with large-scale data to tackle well-defined tasks such as text-image alignment. However, these approaches struggle to handle personalized preference because user-specific data are scarce and not easily scalable, and individual tastes are often diverse and complex. To overcome these challenges, we introduce a common preference profile that serves as a bridge across users, allowing large-scale user data to be leveraged for training profile prediction and capturing complex personalized preferences. Building on this idea, we propose a reasoning-based personalized image preference assessment framework that follows a \textit{predict-then-assess} paradigm: it first predicts a user's preference profile from reference images, and then provides interpretable, multi-dimensional scores and assessments of candidate images based on the predicted profile. To support this, we first construct a large-scale Chain-of-Thought (CoT)-style personalized assessment dataset annotated with diverse user preference profiles and high-quality CoT-style reasoning, enabling explicit supervision of structured reasoning. Next, we adopt a two-stage training strategy: a cold-start supervised fine-tuning phase to empower the model with structured reasoning capabilities, followed by reinforcement learning to incentivize the model to explore more reasonable assessment paths and enhance generalization. Furthermore, we propose a similarity-aware prediction reward to encourage better prediction of the user's preference profile, which facilitates more reasonable assessments exploration. Extensive experiments demonstrate the superiority of the proposed method.

Large Language Model (LLM) routing has demonstrated strong capability in balancing response quality with computational cost. As users exhibit diverse preferences, personalization has attracted increasing attention in LLM routing, since even identical queries may require different models to generate responses tailored to individual needs. However, existing approaches are not fully personalized and often fail to faithfully capture the complex interactions between users and LLMs. Moreover, user preference data is typically scarce and inconsistent in format, which limits the effectiveness of methods that directly leverage user-specific data. To address these challenges, we propose GMTRouter, which represents multi-turn user-LLM interactions as a heterogeneous graph with five node types: user, LLM, query, response and turn, thereby maximally preserving the rich relational structure of the interaction. Through a lightweight inductive graph learning framework combined with a tailored user-conditioned graph sampling mechanism, GMTRouter learns to capture user preferences from few-shot data, enabling effective personalization. Extensive experiments demonstrate that GMTRouter outperforms the strongest baselines, achieving up to a 0.108 absolute improvement in accuracy and a 0.124 improvement in AUC. More importantly, we further demonstrate that GMTRouter can adapt to new users using only few-shot data, without extensive fine-tuning. The code for GMTRouter is publicly available at https://github.com/ulab-uiuc/GMTRouter.

Large language models (LLMs) are typically aligned with population-level preferences, despite substantial variation across individual users. We introduce POPI, a user-level personalization framework that separates the problem into two components connected by a natural-language interface: a shared inference model that distills heterogeneous user signals into a concise preference summary, and a shared generator that conditions on this summary to produce personalized responses. Both components are trained under a unified preference-optimization objective, with reinforcement learning handling the non-differentiable inference step. This objective decomposes into generator approximation error and summary informativeness, revealing how a single loss simultaneously drives accurate generation and informative summarization. Because the interface is natural language, learned summaries can be inferred once per user and reused across different generators -- including frozen, black-box commercial APIs. Across four personalization benchmarks, POPI generally improves personalization quality while reducing context overhead by up to an order of magnitude.

Participatory budgeting is a democratic innovation that allows citizens to propose and vote on public investment projects. To help organizers manage large volumes of submissions, we design and test privacy-preserving methods for algorithmic shortlisting. These algorithms predict which projects are likely to be funded using only project features and anonymous historical voting data. We demonstrate the limitations of a naive approach that uses a large language model to rank projects based on past success and propose a vote-based pipeline that enables state-of-the-art LLMs to perform on par with classical machine learning. Our findings indicate that user preferences in participatory budgeting are stable enough to allow algorithmic shortlisting to approximate an initial selection of projects effectively.

Reward modeling is a key step in building safe foundation models when applying reinforcement learning from human feedback (RLHF) to align Large Language Models (LLMs). However, reward modeling based on the Bradley-Terry (BT) model assumes a global reward function, failing to capture the inherently diverse and heterogeneous human preferences. Hence, such oversimplification limits LLMs from supporting personalization and pluralistic alignment. Theoretically, we show that when human preferences follow a mixture distribution of diverse subgroups, a single BT model has an irreducible error. While existing solutions, such as multi-objective learning with fine-grained annotations, help address this issue, they are costly and constrained by predefined attributes, failing to fully capture the richness of human values. In this work, we introduce MiCRo, a two-stage framework that enhances personalized preference learning by leveraging large-scale binary preference datasets without requiring explicit fine-grained annotations. In the first stage, MiCRo introduces context-aware mixture modeling approach to capture diverse human preferences. In the second stage, MiCRo integrates an online routing strategy that dynamically adapts mixture weights based on specific context to resolve ambiguity, allowing for efficient and scalable preference adaptation with minimal additional supervision. Experiments on multiple preference datasets demonstrate that MiCRo effectively captures diverse human preferences and significantly improves downstream personalization.

AI copilots represent a new generation of AI-powered systems designed to assist users, particularly knowledge workers and developers, in complex, context-rich tasks. As these systems become more embedded in daily workflows, personalization has emerged as a critical factor for improving usability, effectiveness, and user satisfaction. Central to this personalization is preference optimization: the system's ability to detect, interpret, and align with individual user preferences. While prior work in intelligent assistants and optimization algorithms is extensive, their intersection within AI copilots remains underexplored. This survey addresses that gap by examining how user preferences are operationalized in AI copilots. We investigate how preference signals are sourced, modeled across different interaction stages, and refined through feedback loops. Building on a comprehensive literature review, we define the concept of an AI copilot and introduce a taxonomy of preference optimization techniques across pre-, mid-, and post-interaction phases. Each technique is evaluated in terms of advantages, limitations, and design implications. By consolidating fragmented efforts across AI personalization, human-AI interaction, and language model adaptation, this work offers both a unified conceptual foundation and a practical design perspective for building user-aligned, persona-aware AI copilots that support end-to-end adaptability and deployment.

Conversational Recommender Systems (CRS) powered by Large Language Models (LLMs) enable users to articulate explicit and dynamic preferences, overcoming the limitations of fixed templates. However, despite their superior semantic proficiency, LLMs have not yet achieved corresponding improvements in recommendation accuracy. This discrepancy arises from a fundamental representation gap: while LLMs operate within a semantic space, they lack the behavioral grounding needed to encode user behavioral patterns, such as item co-occurrences, which are crucial for accurate recommendations. To address this, we propose a model-agnostic Variational EM Framework for Bridging Semantics and Behavior in LLM-based Conversational Recommendation (LatentCRS). Based on the observation that dialogue and interactions reflect the same latent intent, LatentCRS uses a variational expectation-maximization (EM) procedure, where user intent connects semantic representations with behavioral patterns. Extensive experiments on real-world datasets demonstrate that LatentCRS effectively bridges the representation gap and outperforms baselines.

Natural-language instructions rarely specify every detail required for embodied action. An agent asked to ``prepare an apple,'' for example, must still determine whether to wash or cut it, where to place it, and in what order to perform these actions. Such decisions often reflect user-specific preferences that are demonstrated through behavior but never explicitly stated. We study whether embodied agents can infer these latent preferences from a small number of prior demonstrations and apply them when planning in new situations. To support systematic evaluation, we introduce Preference-based Planning (PbP), a benchmark containing 5,000 evaluation groups and 290 preferences organized into three levels: atomic action parameters, strategic interaction and placement policies, and temporal ordering constraints. We further propose Inferring the Unspoken (InTU), a two-stage framework that first verbalizes the preference inferred from multimodal behavioral demonstrations and then generates an action plan conditioned on that explicit representation. Experiments with video-language and language models reveal a substantial preference-acquisition gap: models plan effectively when given the ground-truth preference, but their performance degrades sharply when the same preference must be inferred from behavior. Explicit verbalization consistently improves alignment over direct end-to-end planning, particularly for strong multimodal models, and provides greater robustness when preferences must transfer across visually distinct scenes. These results identify visual-to-semantic preference acquisition, rather than preference-conditioned planning alone, as a central bottleneck in personalized embodied intelligence. They also demonstrate that language can serve as an interpretable and transferable intermediate representation between observed behavior and personalized action.

Problem definition: This paper studies the problem of estimating consumer preferences from bundle sales data. Product bundling is a widely used pricing strategy in retail markets. To set profitable bundle selection and prices, the seller needs to learn the distribution of consumers' valuations for individual products from the transaction data. When customers purchase bundles or multiple products, classical methods such as discrete choice models cannot be used to estimate consumers' valuations. In this paper, we propose an approach to learn the distribution of consumers' valuations toward the products using bundle sales data. Methodology/results: Our approach is to define a utility model for customer choices and estimate the parameters of a valuation distribution that maximizes the likelihood of observing the transaction data. Our approach reduces this problem to an estimation problem where the samples are censored by polyhedral regions on the valuation space of customers. Using the EM algorithm and Monte Carlo simulation, our approach can recover the distribution of consumers' valuations. We extend the framework to allow for unobserved no-purchases, clustered market segments and to incorporate non-additive bundle utilities with synergy effects. In addition, we provide theoretical results on the identifiability of the probability model and sufficient conditions for local convergence of the EM algorithm. Moreover, the performance of the approach is also demonstrated numerically with synthetic and real datasets. Managerial implications: This study demonstrates the challenge to leverage the transaction data of bundle sales to learn customers' preferences. The proposed algorithm provides a practical guidance for retailers.

User preferences are increasingly used to personalize Large Language Model (LLM) responses, yet reliably leveraging preference signals remains under-explored. In practice, preferences can be noisy, incomplete, or even misleading, which can degrade answer quality when applied naively. Motivated by the observation that stable personality traits shape everyday preferences, we introduce PACIFIC (Preference Alignment for Choices Inference via Five-factor Identity Characterization), a personality-driven preference alignment framework that uses Big-Five (OCEAN) traits as a principled "latent" signal for organizing and reasoning over user preference history. To systematically evaluate this framework, we construct a psychometrics-based dataset containing 1,200 preference-query pairs spanning diverse domains (e.g., travel, movies, and education), with comprehensive coverage of high and low Big-Five trait directions. Extensive experiments show that trait-aligned preferences substantially improve personalized QA: given clean, trait-aligned context, LLMs reach near-ceiling accuracy (up to 99%), confirming that reasoning capability is not the bottleneck. The challenge is that real histories are mixed-trait and unlabeled. We show the true bottleneck is retrieval: a persona-aware contrastive retriever (PiRAG) raises label-free accuracy from 30% to 43% over standard semantic retrieval, without any trait annotations at inference.

To scale up collective decision-making, participatory democracy platforms such as Polis and Remesh enable online deliberation among thousands of participants. However, at this scale, participants cannot review every opinion submitted by others, producing highly sparse voting data that misrepresent patterns of consensus, conflict, and minority support. Platforms therefore increasingly rely on Preference Inference (PI) models to predict missing votes. Yet this automation is not neutral: inferred preferences can artificially amplify, suppress, or reorder existing patterns of support, ultimately reshaping how the outcomes of a deliberation are interpreted. More generally, we lack a systematic understanding of how existing PI methods affect the collective preference landscape. To address this gap, we benchmark several existing PI approaches in this context. Moving beyond conventional user-centric evaluations centered on the accuracy of individual predictions, we introduce a collective-centric evaluation framework that measures whether inferred votes preserve salient properties of the broader preference landscape. We further contribute the largest multilingual dataset of its kind: four consultations spanning over 90k participants, 1M votes, and 22 languages. Our experiments show that models with comparable predictive accuracy can differ substantially in the degree to which they preserve the collective structure. These results demonstrate that accuracy alone is insufficient for evaluating PI in democratic settings. By contributing a novel comprehensive and collective-centric evaluation benchmark for the task of PI, this work aims to support the development of AI systems that scale deliberation without compromising the integrity of its democratic outcomes.