Cultural Bias in Language Models

Large-language models have proven to be remarkable if inconsistent parrots of public attitudes and opinions. The extent to which LLMs are able to produce reasonable approximations of cultural taste remains an open empirical question that becomes more urgent by the day, with market research companies already offering provisional 'synthetic' survey panels and the contamination of standard survey data from LLM-generated responses. In this study, we build on past work on silicon sampling by extending considerations of their ecological, relational, and positional fidelity in the doomain of cultural tastes. We use large-language models from OpenAI, Anthropic, and DeepSeek to produce 554,940 silicon surrogates of survey respondents from the Survey of Public Participation in the Arts (SPPA). We find these silicon surrogates' tastes to be highly stylized facsimiles of human tastes. First, silicon samples are super-omnivorous with a systematic postive-bias for liking. These individual-level bias of silicon samples are not well-explained by the WEIRD-bias often discussed in the literature. Second, the complex relationality in real taste structures is completely distorted among silicon samples. Third, very little of the known cultural alignment between tastes and social space are preserved. Silicon samples juvenilize age-taste associations, resurrect anachronistic class-taste associations, and caricaturize gender- and race-taste associations. Key words: AI, taste, consumption, culture, silicon sampling, meta-analysis.

Large language models (LLMs) increasingly mediate how people form impressions of organisations, yet most monitoring is done in English, assuming an English query returns a representative picture. We measure how far that holds. We queried three grounded LLMs (GPT-5.4, Gemini 3.1 Pro, Perplexity Sonar Pro) about 66 brands from eleven Northern, Baltic, and Central European markets, in twelve languages across four families (Germanic, Uralic, Baltic, Slavic), generating 35,640 responses. Multilingual embeddings (BGE-M3) allow cross-language comparison without translation. Three results emerge. First, AI-constructed reputation is language-bound: mean cross-language cosine similarity is 0.825, same-family responses are more similar than cross-family (0.844 vs 0.820; d = 0.31), and sentiment varies by language (F = 268.5, eta^2 = 0.077), with Uralic and Baltic languages most positive and Germanic, including English, most critical; clustering recovers the Slavic and Baltic families (cophenetic 0.915). Second, query language shifts which brands are recommended far more than how they are described: moving from an English query to a brand's home language raises recommendation share by 0.80 for local champions but only 0.15 for global multinationals (t = -8.84, p < 0.001), with no comparable reversal in sentiment. An English-only audit therefore understates a local champion's AI visibility. Third, response stability varies more with model choice than with language (eta^2_model = 0.32 vs eta^2_language = 0.01, on a five-iteration replication over a 20-brand subset). These results indicate that English-only AI reputation monitoring leaves a measurable language blind spot, concentrated in the visibility of locally headquartered brands.

Who invented the radio, Russia's Alexander Popov or Italy's Guglielmo Marconi? Was the telephone the achievement of Bell in the United States or Meucci in Italy? Does printing belong to China's Bi Sheng or Germany's Gutenberg? The answer depends not only on historical record but also on language and perspective. We analyse eleven widely used large language models across 21 disputed inventions and discoveries, evaluated in twelve languages and 75,896 responses. While models generally acknowledge that credit is contested, query language systematically affects which claimant is surfaced. Lower-status claimants are more likely to appear when questions are asked in their associated language, whereas dominant Anglophone figures remain stable across languages. These patterns persist after controlling for response length, model differences, historical prominence, and levels of national commemoration. Language thus acts as a switch that activates different national versions of the same history, producing systematically different national memories from the same question. We interpret this as evidence that large language models function as distributed systems of cultural memory, where language conditions which histories become visible, contributing to a computational form of banal nationalism.

The paper explores how "culture" can be operationalised in Natural Language Processing (NLP) and what this reveals about the possibilities and limits of considering a plurality of cultural backgrounds in technological design. It proposes that cultural alignment cannot be achieved only by adding more examples of "other cultures", rather it requires plural epistemologies: allowing multiple, locally grounded ways of knowing. To analyze how this plurality of knowing can be addressed in NLP, the paper uses a socio-technical model of language technology (LT) design, the five layers of technological activity model, for collecting and systematizing approaches to culture in NLP. The analysis shows that while NLP research has made progress toward more culturally sensitive systems, many approaches remain partial, addressing "culture" primarily at the level of output or representation while leaving deeper questions of power, governance, and social context unresolved. The paper concludes that operationalising culture requires much more than technical adaptation; it suggests a reflexive and plural socio-technical approach that navigates potentials and limits of computational formalisation for accounting multiple linguistic and socio-cultural backgrounds.

It is essential for large language model (LLM) technology to serve many different cultural sub-communities in a manner that is acceptable to each community. However, research on LLM alignment has so far predominantly focused on predicting a unified response preference of annotators from certain regions. This paper aims to advance the development of alignment models with a more global outlook, that are able to accurately represent the preferences of subcommunities and do not exhibit excessive bias towards any of them. We focus on the development of reward models for this purpose and present a novel reward model training algorithm (SCPO) that can incorporate diverse cultural preferences in a balanced manner. Our method results in performance increases of the minority reward model of up to 7 points over the baseline model across two datasets, PRISM and GlobalOpinionQA, and across 7 countries. SCPO is up to 280% more training data-efficient than full-data finetuning of reward models. In addition, we perform analysis of bias by separately evaluating on the preference of subcommunities and show that excessive bias is mitigated via our weighting method. Our code is available at https://github.com/minsik-ai/Steerable-Cultural-Preference

Recent work has shown that LLMs overrepresent dominant cultures, particularly Western ones, while marginalizing others. We investigate whether this affects models' ability to generate culturally adapted responses by evaluating their use of local measurement units based on the user's perceived cultural background. We introduce Cultural and Pragmatic Response Inference (CAPRI), a dataset of conversations with varying levels of cultural cues. Experiments with state-of-the-art LLMs show that models can infer cultural background and recall relevant conventions, but often fail to utilize the information to adapt their answers to the relevant cultural conventions, unless explicitly prompted to perform the tasks sequentially. We further evaluate adaptation to the interpretation of time and quantity expressions, two subjective language grounding dimensions that are affected by culture. We find that models increasingly adapt their answers as cultural cues accumulate, but their priors are not culture-neutral, sometimes aligning with the model's country of origin. Overall, CAPRI provides a resource for future research aimed at narrowing the gap between cultural knowledge and culturally adaptive language generation.

Socio-cultural stereotypical bias is an important consideration in the development and deployment of NLP systems. It is however often considered only at the national level, despite rich subnational socio-cultural structures. We present AmchiBias, the first benchmark for measuring socio-cultural stereotypical bias for the Indian state of Goa with its unique historically multicultural setting. It covers various Goan identity groups and comprises 313 minimal pairs across eight sociodemographic dimensions in both English and Devanagari Konkani. We then evaluate stereotypical bias in five multilingual encoder models on this benchmark. We find near-chance scores in Konkani, reflecting language incompetence for general multilingual models and a lack of Goan cultural competence for Indian language models. Queried in English, models with a stronger Indian language coverage show higher bias for pan-Indian groups than hyperlocal Goan groups. This suggests the English signal reflects pan-Indian pretraining associations rather than genuine Goan cultural knowledge. Our findings highlight a critical gap in low-resource multilingual NLP evaluation for hyperlocal community identities.

The global use of artificial intelligence has increased interest in assessing the ability to generate culturally localized content, including stories. Cultural localization in stories often occurs through either templated localization -- the use of cultural markers (e.g., names, locations) in a generic narrative -- or holistic localization -- the variation of plots, values, and themes, in addition to cultural markers. We propose a method to measure the degree to which content was generated through templated localization. Specifically, we identify the lexical tokens that distinguish stories across nationalities and measure the similarity of the narratives that remain after removing them. In stories generated by five models on 125 topics for 193 nationalities, our method is able to detect that only a small subset (9-17%) of the vocabulary accounts for the variation across nationalities and that the narratives that remain after removing them contain repeated multi-word sequences, suggesting the presence of a shared culturally-agnostic narrative template. Finally, we characterize the cultural markers for their stereotypicality and offensiveness, finding that markers from 19 countries, mostly located in the Global South, are on average offensive.

MLLM-as-a-Judge is conventionally validated by agreement with human annotations, but this metric is undefined when the human pool is culturally heterogeneous. We introduce VOIR DIRE, a multimodal benchmark of 626 culturally paired image--prompt artifacts spanning U.S. and mainland Chinese contexts across food, fashion, and architecture, with annotator pools that are within-pool reliable (a = 0.86/0.74) but cross-pool divergent on evaluation (Q1 r = -0.12). Across six MLLMs, the bias decomposes into two failures: a positivity-floor calibration failure (compressed scale use) and an orientation failure (default to one cultural norm). On this corpus, where contested items are sampled to split the two pools, the floor mechanically validates the more-permissive Chinese reading; persona prompting partially recovers calibration, but the orientation residual survives, evidence the tilt is not reducible to scale compression. Reference-pool in-context demonstrations deepen the orientation residual and inflate the high end rather than restoring use of the low end. Model origin adds a small additive tilt (~0.10 MAE) that is approximately invariant under demonstration. We recommend reporting alignment against each reference pool separately and treating cross-pool divergence as a judge property.

Current cultural alignment approaches focus on inference-time interventions, assuming models already contain sufficient cultural knowledge. We argue modern LLM pipelines suffer from a cultural data funnel. Using a multidimensional tagging framework across pretraining, fine-tuning, alignment, and reasoning datasets, we show explicit cultural signals decline sharply during post-training, while geographically concentrated, task-specialized data dominates. Multilinguality enhances geographic diversity of cultural knowledge but does not ensure balanced representation. Our tags improve downstream cultural benchmark performance, demonstrating that advances require shifting focus in training data pipelines. To facilitate future research, we release our culturally tagged dataset with 5.6M samples at https://huggingface.co/datasets/CohereLabs/CultureMarkers.

Language operates as a mechanism of both marginalization and resistance, especially for minority communities navigating insensitive and harmful speech online. As content moderation increasingly depends on large language models (LLMs), concerns arise about whether these systems can recognize culturally insensitive speech-language that disregards or marginalizes the cultural and religious perspectives of historically underrepresented communities, often through implicit erasure, misrepresentation, or normative framing, rather than overt hostility. Focusing on Bangladesh's Hindu and Chakma communities -- the country's largest religious and Indigenous ethnic minorities, respectively -- this paper investigates the epistemic limits of LLM-based moderation systems and explores methods for incorporating minority perspectives. We co-created a culturally grounded corpus of insensitive speech with community members and integrated their narratives into moderation pipelines using retrieval augmented generation (RAG). Our tool, Mod-Guide, improves LLM sensitivity to minority viewpoints by leveraging contextual cues derived from lived experience. Through mixed-method evaluations involving both minority and majority participants, we demonstrate that RAG-enhanced moderation responses are more contextually accurate and perceived differently across ethnic lines. This work advances research in human-computer interaction, AI ethics, and social computing by foregrounding restorative justice and hermeneutical inclusion in the design of content moderation systems.

Large Language Models (LLMs) are deployed across cultural contexts but often reflect homogenized values inherited from training data. Evaluations of cultural alignment typically rely on direct prompting with survey-style questions, which frequently elicit neutral or safety-aligned responses and fail to capture underlying model preferences. We propose a framework for probing and steering latent cultural representations in LLMs along the two Inglehart--Welzel axes of the World Values Survey (WVS). By translating social value questions into scenario-based behavioral dilemmas, we extract token-level probabilities to measure implicit values and apply activation steering, optionally combined with country-conditioned prompting, to shift model behavior without retraining. Across three open-source LLMs and four target cultures, we find substantial variation in steerability and identify latent entanglement, where interventions along one cultural dimension induce shifts along another. This coupling mirrors correlations in human WVS data and persists across activation, prompt, and hybrid steering. It constrains axis-independent alignment, though general task performance is largely preserved.

Large language models are increasingly used to adapt math word problems for personalized learning at scale, but it remains an open question whether those adaptations are consistent across models, preserve cultural diversity at scale, and reveal which cultural entities models treat as most salient. We analyze how Claude Opus 4, GPT-4.1, and Gemini 2.5 Pro adapt 60 English math word problems into Bengali, Hindi, Punjabi (India), Urdu, Sindhi (Pakistan), Italian, and Sicilian (Italy), a language set spanning the full resource spectrum, from high-resource Italian and Hindi to under-studied Sindhi, Sicilian, and Punjabi. We annotate 6,489 entity transformations, coding whether models preserve, localize, generalize, omit, or change entities such as names, foods, and places. Models agree on transformation type in 62.5% of cases and on specific substitutions in only 33.5%, meaning model choice directly shapes which cultural world students encounter. All 21 language-model combinations show entropy collapse, with adaptation compressing rather than expanding cultural diversity. Models prioritize surface markers such as names, foods, and currencies while preserving deeper structural features such as grade-level systems that embed culturally specific assumptions. Despite prompts specifying target countries, models misattribute regional context by using Bangladeshi taka for Indian Bengali students and produce cross-cultural contamination, such as adapting egg hunts as Eid activities. Some failures are visible in individual translations. Others, including diversity collapse, systematic preference for surface markers, and consistent regional misattribution, emerge only through corpus-level analysis. The surface plausibility that makes adapted problems look correct is precisely what makes deeper failures easy to overlook.

To interact with users fairly and without stereotyping, AI models must display cultural competency, i.e., the ability to infer and adapt to a user's implicitly signaled cultural values, rather than relying on static demographic traits. We introduce CCBENCH, a framework for evaluating cultural competency in large language models (LLMs), treating culture as a continuum of norm adherence states rather than as a binary state of cultural belongingness. As a case study on health, we create CCBENCH-Health, which includes 60 theoretically grounded personas exhibiting varied norm-adherence states across six cultures, each engaging in 18 realistic dialogues. Each persona is evaluated on 52 authentic healthcare questions drawn from real user forums, yielding 3,120 unique interactions. Benchmarking five leading models reveals that even the best achieve culturally appropriate responses only 20-30% of the time. When explicitly prompted to focus on culturally relevant cues from the conversational history (CoT), performance improves modestly by 3-5% on average. We find that models perform best when personas avoid cultural norms rather than follow them, revealing a persistent asymmetry, suggesting a preference in the models to align with built-in biases than adapt to cultural cues. This is especially observed in the Afghan context (Avg: 8.8%), where cultural cues rarely yield appropriate health advice. Finally, we find that models sometimes adapt more readily to implicit, cultural conversational styles than to explicitly stated cultural practices, though this varies across cultures.

Dialect resources occupy a unique position at the intersection of scientific description, cultural preservation, and computational infrastructure. Large language models offer powerful capabilities for accelerating dialect resource development through retrieval-grounded drafting, corpus navigation, metadata enrichment, and annotation workflow support. However, the same systems pose substantial risks: they can contribute to dialect erasure by privileging prestige varieties, homogenizing orthography, and enabling synthetic feedback loops that reduce linguistic diversity over time. These risks are particularly acute for language varieties characterized by diglossia, limited written standardization, or marginalized speaker communities. This paper makes three contributions. First, we integrate insights from variationist sociolinguistics and corpus linguistics to formalize the generator-eraser paradox as a theoretical framework for understanding the dual nature of LLM-assisted dialect work. Second, we derive 12 community guidelines that operationalize this framework into implementable design requirements for dialect resource creation and documentation. Third, we provide an in-depth case study of Arabic dialects, including a structured comparison of widely used resources, to demonstrate how these guidelines address language-specific challenges including diglossia, orthographic variability, and community governance. The contribution is conceptual and operational rather than experimental, with the goal of enabling dialect communities and resource builders across languages to adopt LLMs without sacrificing authenticity, variation, or sovereignty.

LLM-governed social robots increasingly decide who receives real-world assistance first. As prioritization norms vary across cultures by age, status, and group size, failure to calibrate pluralistically can scale into unequal access. Yet LLM moral audits remain English-centered, rarely test embodied contexts, leaving pluralistic calibration as an urgent diagnostic gap amid intensifying LLM-robot deployment. We introduce a gradient-based audit framework for multilingual evaluation of LLM moral trade-off behavior against cultural preference gradients. Grounded in nine cross-domain social robotics reviews (>8,000 papers), we derive symmetry-controlled scenarios across care, education, and services, translating the Moral Machine Experiment's "whom to spare" into "whom to assist first" dilemmas with preserved identity trade-offs (many vs. few; young vs. old; higher vs. lower status). We audit four LLMs across four country-language pairs in four prompting regimes (57,600 decisions), benchmarked against country-specific MME preference gradients. Ordinal concordance tests whether models differentiate cultural contexts; a governance typology maps vulnerabilities in gradient differentiation, directional tendency, and deliberation. We find persistent, culturally asymmetric gradient tracking failures that prompting alone cannot reliably correct: quality calibration is nearly twice as strong for Western-language decisions as for Chinese and Japanese; high determinism in majority-first trade-offs often erases cross-cultural gradients; partial sensitivity to age- and status-based norms risks sidelining minorities. Prompting effects are uneven; only contrastive exemplars yield consistent gains, while reasoning-only prompts can worsen tracking. Our results motivate multilingual, pluralistic audits as an LLM-robot pre-deployment gate and suggest model factors are a more robust lever than prompting alone.

Large language models (LLMs) are being increasingly used to answer subjective, information-seeking questions, where users are sensitive to how responses are communicated, not just whether the answers are correct. Existing LLM evaluations for subjective cultural queries largely focus on factual correctness, ignoring how the response is framed. To this end, we introduce FRANZ, an automated FRAmework for respoNse characteriZation to conduct communicative audit of LLM responses along four dimensions: cultural positioning, use of generalizing language, anthropomorphic cues, and adherence to conversational maxims. To enable this evaluation, we contribute SQUARE - a corpus of 376k subjective questions sourced from 57 subreddits, and mapped to 7 countries and 19 question categories. We demonstrate FRANZ's applicability by scoring responses from three open-weight LLMs. We observe that LLMs show statistically significant differences in the frequency with which they employ each response characteristic. Unlike single-dimensional audits, FRANZ reveals that insider positioning and anthropomorphism are positively coupled, with the degree of coupling varying by country, providing a diagnostic lens for identifying framing divergences.

Existing research largely reduces cultural intelligence in LLMs to a knowledge-level problem, overlooking whether models can effectively utilize their acquired knowledge in realistic scenarios. To bridge this gap, we introduce CultureForest, a benchmark for \textit{Cultural Norm Grounded Reasoning}. Each question is grounded in a small set of atomic norms, enabling verifiable and attributable evaluation. CultureForest comprises 5,378 examples across 8 domains and 53 countries/regions, and supports a progressive evaluation from multiple-choice to open-ended generation. Extensive experiments reveal that even top-tier models degrade substantially in open-ended settings, accompanied by pronounced cross-region disparities. Through targeted analysis, we uncover several consistent patterns: (1) test-time reasoning yields limited gains and may exacerbate inequity; (2) models exhibit highly shared regional preference structures; (3) model responses are markedly conservative, especially under stricter cultural constraints; and (4) by disentangling cultural knowledge acquisition from cultural reasoning, we show that while LLMs possess substantial cultural knowledge, their performance is further bottlenecked by its effective use. These findings point to a necessary shift from knowledge-centric evaluation toward measuring knowledge-grounded reasoning.

Despite being home to more than 1300 ethnic groups and 700 indigenous languages, bias in Large Language Models has not been fully studied in Indonesia, thus leaving a critical gap in evaluating representational fairness and localized stereotypes within its uniquely vast, multilingual, and diverse sociocultural landscape. To address this, we introduce IndoBias as a culturally-grounded bias benchmark to assess LLMs bias in Indonesian and three local languages: Javanese, Sundanese, and Makasar. IndoBias features dual perspective evaluation tracks: depth-oriented (with contrastive-pairs) and breadth-oriented (with generation-based), where the latter is grounded in social science frameworks (SPI, O*NET, and WGI). Our results show that existing LLMs -- particularly decoder models -- exhibit strong bias towards prototypical sentences in Indonesian, while local languages suffer higher bias under Ideology and Religion category. We also find that LLMs responses exhibit a non-uniform Stereotype Polarity when prompted with various local entities. Finally, we discover that, in Indonesian, Common Crawl texts introduce more bias during pretraining, compared to human-reviewed article texts (e.g., Wikipedia, News), whereas introducing local languages to pretraining generally increases bias. This work highlights the importance of studying bias in culture-specific context. Warning: This paper contains example data that may be offensive, harmful, or biased.

Large language models (LLMs) exhibit systematic differences in moral reasoning across languages, yet the source of this variation remains unclear. We test the hypothesis that languages encode aspects of the institutional environments in which they are spoken, allowing LLMs to inherit institution-specific moral priors through training. Across nine languages spanning a broad gradient of institutional quality, six frontier LLMs, and two preregistered studies, we examine moral dilemmas whose acceptability depends on institutional functioning. In Study 1, explicit institutional framing produced uniformly null results: cross-linguistic moral divergence did not increase in institutionally contingent scenarios, nor did it track institutional differences between language communities. In Study 2, we introduced institutionally ambiguous scenarios in which institutional stakes were present but not explicitly stated. Under these conditions, cross-linguistic moral divergence increased relative to institutionally inert controls and, with one theoretically informative exception, was associated with real-world institutional differences between language communities. Explicit framing again attenuated these effects. These findings suggest that institutional experience may leave detectable traces in language that shape LLM moral reasoning, while also indicating that explicit institutional cues can suppress the expression of those differences.

We audit six large language models (LLMs) for gender stereotyping across English, Korean, Chinese, and Japanese. Three were developed primarily for English-language use (Claude, GPT, Gemini) and three for East Asian use (DeepSeek, Syn-Pro, HyperCLOVA X). We adopt the HEXACO-100 personality inventory and anchor each model against a cross-cultural human dataset spanning 48 countries to ask not whether LLMs are biased, but how far their gender attributions drift from the populations they are deployed among. Our findings show that their stereotyping spans a range roughly 2.5 times wider than the entire cross-country range found in humans, and the effect can compound across languages. One English-centric model, prompted in Korean, reached 5 times the local baseline, even when the prompt stated the candidate had already been hired, which often dampens human stereotyping. To characterize such behaviors without ranking them, we introduce a four-pattern framework -- concordance, suppression, reorganization, and amplification -- across 24 (model x language) cells. Item-level analysis reveals that translation does not just rescale stereotypes, but changes the attributes tied to it, hiding significant rearrangement under the surface while appearing well-calibrated. Our results ultimately suggest that no single debiasing pipeline is likely to address bias evenly across linguistic boundaries.

Large language models (LLMs) are widely used as cross-lingual knowledge interfaces. However, culturally grounded questions often reflect globally dominant narratives rather than local contexts. We study this failure mode as \textit{global narrative dominance} in Bangla, a low-resource cultural context. We introduce \texttt{CulturalNB}, a dataset of 717 manually curated Bengali cultural instances with parallel Bangla--English question--answer pairs and supporting evidence, metadata, and sociocultural annotations. Using question-only and evidence-based prompting, we evaluate nine state-of-the-art LLMs with human and two independent LLM judges across metrics for cross-lingual consistency, language anchoring, global substitution, institutional bias, and epistemic perspective coverage. Results show that questions asked in English systematically increase global substitution and institutional framing while reducing local perspective coverage. Local evidence improves factual consistency and perspective coverage, but does not eliminate language-induced epistemic shifts. These findings suggest that cultural failures in LLMs are not only missing-knowledge errors but also failures of grounding and narrative prioritization.

Evaluating the cultural awareness of large language models is crucial to ensure the fairness of generated text and the generalizability of applications across the world. Recent benchmarks explore cultural goods like food or values like behavior in stressful situations through the lens of question answering or text generation tasks. However, creating these benchmarks requires time-intensive and costly human annotations. Also, benchmarks that evaluate cultural awareness in free text are scarce and often rely on dated evaluation mechanisms. To address this gap, we introduce ExCAM, an Explainable Cultural Awareness Metric, which is, to our knowledge, the first dedicated evaluation metric that identifies, rates and explains cultural errors in instruction-output pairs. To train and evaluate ExCAM, we introduce ExCAM40k, a dataset comprised of nine existing benchmarks that we reformat and enhance with synthetic errors. Compared to several baselines, including GPT-5, ExCAM achieves the highest error detection rate with up to 80% accuracy on a balanced test set. Therefore, ExCAM opens the pathway towards fine-grained and explainable cultural evaluation of free text.

LLMs often default to equal treatment across cultural groups, even though context warrants differentiation: this is a lack of difference awareness. Using mechanistic interpretability and a factorial design on the N4 cultural appropriation benchmark from Wang et al. (2025), we identify 2-3 mid-layer attention heads per model that contribute causally to cultural binding across eight models (base and instruct versions of four architectures). Cultural binding is the process of associating a cultural item with its related identity. Knockout of the identity-to-item edges on these heads lowers the binding strength by 9-23%. The identified heads transfer from instruct to base models, suggesting that cultural binding is created during pre-training. An $α$-scaling shows a graded dose-response. Moderate amplification steering at generation ($α= 2-3$) increases cultural differentiation accuracy by 1-3 pp while leaving reasoning on culturally neutral questions mostly intact. A knowledge probing task shows that models know 3-6 times more than they act upon, indicating that the bottleneck lies in routing and not knowledge.

\begin{quote} The biases in Large Language Models' (LLMs) outputs remain inadequately theorised, particularly from the perspective of the Global South. This article reports on a small-scale exploratory study in which identical prompts were submitted to four major LLMs (ChatGPT, Claude, Grok, and Copilot), firstly, prompting for stories using names suggestive of specific racial and gender communities, and secondly asking questions about `development'. Drawing on critical AI scholarship and postcolonial theory, we argue that LLM outputs are patterned in ways that reproduce racial hierarchies, gender asymmetries, and Western-centric epistemic frameworks. We argue that these biases are insidious: they operate below the threshold of both obvious error and overt prejudice, and instead are subtly embedded in narrative structure and emotional template. Simply put, women, in LLM narratives have rich interior lives, while men make plans. Black people face hardships while white people navigate the world with agency. And explanations as to the economic world order fail to consider Southern explanations. The models perform plausibility while reproducing dominance. We conclude that universities require structural critique of these technologies rather than unreflective adoption, and that critical AI literacy must engage seriously with questions of whose knowledge systems are reproduced and legitimated, or marginalised and undermined.

As large language models (LLMs) are increasingly deployed to users around the world, they are integrated into everyday tasks across diverse cultural contexts, from drafting personal communications to brainstorming creative ideas. These tasks are inherently cultural: they require contextual appropriateness, symbolic resonance, and tacit cultural expectations that native speakers draw on instinctively, meaning that a response can be factually plausible yet unmistakably wrong to a local reader. Existing cultural benchmarks have treated culture as a flat set of facts via fact verification or norm entailment methods, and have adopted LLM-as-a-Judge without examining whether they can capture such thick cultural errors. To address this gap, we present JuICE (Benchmark for LLM-Judge in Identifying Cultural Errors), a multilingual dataset of 7,470 span-level annotations of cultural and linguistic errors in long-form LLM responses. It covers 1,050 query-response pairs from four countries (the United States, South Korea, Indonesia, and Bangladesh), in both English and their countries' main languages. Using JuICE, we find that even the strongest LLM-judge achieves only an F1 of 0.52 in the erroneous span detection task. Furthermore, LLM-judges consistently miss thick cultural errors that local residents readily identify. Our findings suggest that robust cultural evaluation must move beyond surface-level detection toward frameworks that account for the depth and situatedness of cultural meaning.

Generative artificial intelligence redefines higher education by restructuring the processes through which scientific knowledge is produced and validated. These systems are not neutral; they actively contribute to the marginalization of non-hegemonic epistemologies. This research draws upon educational sciences, critical technology studies, and disability studies to demonstrate that training datasets, which remain predominantly Anglophone and Western-centric, reinforce epistemic coloniality. The situation of persons with disabilities provides a particularly clear illustration of this phenomenon. Technological architectures frequently confine these individuals to reductive stereotypes or exclude them from the design process, leading to a double marginalization. This article examines whether a hybridization between the researcher and the machine might preserve epistemic plurality, while acknowledging the structural limitations inherent in algorithmic correction when used as a purely palliative strategy.

Large Language Models (LLMs) often exhibit homogenized cultural perspectives. While the World Values Survey (WVS) provides a gold standard for mapping human values, traditional direct prompting of LLMs on WVS often fails to access the model's latent cultural depth, leading to safety-aligned refusals or neutral responses. Here, we propose a generalizable framework for cultural evaluation and intervention that transitions from abstract queries to scenario-based behavioral probing. By extracting implicit token probabilities across 300 situational dilemmas, we bypass surface-level alignment to map the latent coordinates of LLMs cultural value. We further introduce activation steering to shift these internal alignments during the forward pass without retraining. Across multiple LLMs, we find substantial variation in adaptability and uncover a consistent phenomenon of latent entanglement, where interventions along one cultural dimension induce shifts along another. These results suggest that cultural values are encoded as coupled structures, limiting precise alignment. This work establishes a computationally efficient framework for cultural steering, highlighting the structural complexities when navigating global value with LLMs.

The integration of large language models into political discourse analysis creates new opportunities for comparative research, policy analysis, and civic technology, while introducing material risks for democratic accountability. This paper argues that cultural adaptation is a prerequisite for trustworthy deployment of large language models in political communication across diverse linguistic and institutional contexts. Current systems remain shaped by English dominant data, uneven multilingual coverage, and assumptions grounded in a narrow range of political institutions and discourse conventions, producing systematic errors when applied across cultures. We formalize cultural adaptation across translation, discourse, and ontology levels, identify recurring cultural failure modes in political NLP, and propose an operational evaluation matrix grounded in cultural fidelity, calibration, and democratic safety. Building on political text analysis, sociotechnical auditing, and cross cultural pragmatics, we outline methodological pathways including participatory dataset development, culturally aware transfer learning, and benchmark design that makes cultural adaptation empirically measurable. We conclude by clarifying governance constraints and scope conditions under which culturally adaptive political NLP can support democratic legitimacy.

Although Large Language Models (LLMs) demonstrate strong capabilities across various tasks, they exhibit significant performance discrepancies across languages. While prompting LLMs in English typically yields the highest general performance, it often induces a Western-centric bias, hindering the model's ability to accurately reflect diverse cultural knowledge. We hypothesize that LLMs already possess rich cultural knowledge embedded within local-language representations, but fail to retrieve it when prompted in English. To bridge this cross-lingual knowledge gap, we propose a novel self-supervised framework. Our method leverages multilingual self-consistency to identify the most reliable cultural responses across languages, combined with a self-critique mechanism to transfer this knowledge to the weaker language. Evaluations on the BLEnD benchmark demonstrate that our approach significantly improves cultural alignment-boosting performance on English queries by an average of 5.03%-relying entirely on self-generated data. Ultimately, our work demonstrates that latent cultural knowledge can be successfully surfaced and propagated across languages, enabling more culturally equitable and consistent LLMs.