Persona

Recent momentum

-11%

17 papers in the last 28 days · 0.3% of indexed attention

Twelve weeks of publication activity for this topic as it is defined today.

Weekly history

Recent digests

What was published in this topic, kept on the site without email delivery.

Period ending 2026-09-21

6 new papers

A weekly snapshot of new work published in Persona.

Period ending 2026-09-14

6 new papers

A weekly snapshot of new work published in Persona.

Period ending 2026-09-07

4 new papers

A weekly snapshot of new work published in Persona.

137 papers

Latest in Persona

Sep 16, 2026cs.CL

PersonaPath: Towards Knowledge-Centric Personalized Learning Path Planning

Adaptive learning systems commonly formulate learning path planning as Exercise-Centric (EC) recommendation, where the next step is inferred from item-level interaction logs. Evaluating goal-oriented guidance additionally requires explicit learner goals and curriculum-scale prerequisites: learners with similar exercise records may need different paths toward their targets. We therefore study Knowledge-Centric (KC) personalized learning path planning, where a planner must reason over learner profiles, mastery states, and prerequisite knowledge structures to decide which textbook, unit, and concept should be studied next. To support this setting, we introduce PersonaPath, a benchmark that pairs 2,000 fine-grained learner personas with a hierarchical knowledge graph of 347 textbooks, 1,751 units, and 4,092 concepts across 77 subjects. We evaluate representative LLMs on PersonaPath. Results show that even the strongest LLM reaches only a 29.5% final pass rate in Basic Education, and that the main bottleneck lies in adaptivity, where no model exceeds 44.7% in tailoring paths to individual learners.
Yu Liu, Zeming Liu, Tianle Zhang +6
Sep 14, 2026cs.CL

Before You Poll with LLMs: A Deliberative Diagnostic Framework

Can LLMs reason through new information like humans, or do they merely retrieve cached opinions? This is critical for silicon sampling, where LLM personas simulate public opinion at scale. Current evaluations test only whether personas hold the right opinions -- a static snapshot. But opinion research increasingly depends on dynamic fidelity: whether personas update beliefs in response to new arguments, as humans do during deliberation. No existing benchmark tests this. We introduce the Deliberative Polling Diagnostic Framework, which compares human and LLM belief shifts after identical informational interventions. Grounded in deliberative polling, it surfaces failures invisible to static evaluation: models that produce plausible partisan opinions can still misrepresent how those opinions change. Applying the framework to five frontier models using data from America in One Room (526 personas, 72 questions), we find that every model fails, each in a unique manner. GPT-5.1 exhibits reversal: its personas become more hostile toward the opposing party after balanced information, while humans become less so. This reversal is selective (80% on outgroup vs. 26% on policy questions) and symmetric across partisan identities. Gemini 2.0 Flash, Claude Sonnet 4.5, and Llama 3.3 70B exhibit overshoot, shifting correctly but at 5-7x human magnitude. DeepSeek V3 exhibits rigidity with near-zero change. Targeted ablations reveal that policy content triggers these failures and that they are identity-specific: GPT-5.1 reverses on outgroup questions but overshoots on ingroup; Gemini shows the inverse. We term this signature self-sycophancy: conformity to the model's internal stereotype of the persona rather than reasoning from the information provided. Our framework offers a concrete protocol: run the deliberative diagnostic before trusting LLM personas to mimic revised beliefs.
Ahmed Wali, Hassaan Tayyab
Sep 14, 2026cs.CL

Empathy Is Steerable but Multi-Axial: Mechanism Geometry and Persona Effects in LLMs

Activation steering has been used to control traits such as honesty, refusal, and sycophancy, yet supportive empathy is evaluated along multiple dimensions that need not correspond to independently controllable activation directions. Using the EPITOME framework, which decomposes supportive empathy into Emotional Reactions, Interpretations, and Explorations, we study three instruction-tuned LLMs and ask whether candidate directions derived from these labels produce distinguishable intervention effects or instead share structure, and how persona prompts interact with those directions. We find that contrastive activation addition yields a stable middle-layer intervention that consistently shifts the EPITOME proxy scores across models, moving empathy analysis beyond response-level scoring. However, the recovered directions are only partially separable: steering one direction induces off-target shifts, and hand-crafted prompting shifts the empathy profile rather than isolating a single dimension. Persona prompts substantially change EPITOME scores, but a paired activation-shift decomposition shows that the recovered subspace captures only approximately 3 percent of persona-induced squared activation-shift magnitude at layer 15. Under this EPITOME-based definition, expressed empathy is steerable but multi-axial, and controlling persona-conditioned empathy requires targeting structure beyond individual mechanism directions.
JuHeon Ha, Byounghan Lee, Yunseo Choi +1
Sep 14, 2026cs.CL

DuplexDrama: A Synthesized Dialogue Dataset with Scenarios, Full-Duplex Behaviors, Expressive Speech, and Sound Events

We present DuplexDrama, the first synthesized spoken dialogue dataset that simultaneously covers four dimensions: (i) complete persona and scenario settings; (ii) three full-duplex behaviors (interruption, backchannel, incomplete); (iii) expressive speech with persona-aligned emotion labels; and (iv) script-aware sound events. DuplexDrama is built via a 4-stage pipeline; quality validation on both scripts and synthesized audio confirms its quality. We have produced more than 2,000 hours audio data with a 64-voice timbre pool spanning 13 personas and 5 age buckets; 3.8% of all turns carry at least one full-duplex behavior. This data has been validated through internal full-duplex model training. We will release a curated subset of 6,400 bilingual dialogues (800 h, Chinese ~500 h + English ~300 h) to advance full-duplex spoken dialogue model research. Data samples are available at our demo page and LLM-judge evaluation prompts will be released with the dataset.
Qingxiang Guo, Wenke Fan, Shuofeng Zhao +9
Sep 14, 2026cs.AI

I Am AdMan: A Pipeline for Automatic Generation of Personalized Advertising Imagery

Personalized marketing can increase customer engagement, satisfaction, and conversion. While existing personalization approaches have become effective at matching the right product to the right customer, the visual representation of advertisements remains generic and only weakly tailored to the individual. Prior research shows that generative artificial intelligence can improve the creation of personalized advertisements, particularly for text, and that image generation models can support scalable advertisement production. However, little research has examined how detailed customer information can be systematically translated into fully AI-generated, personalized advertising imagery at scale on a technical level. To address this gap, we propose AdMan, a multi-agent pipeline that transforms customer data into personas, generates personalized advertisement images conditioned on product reference images, and applies an LLM-based judge agent for automated quality control. We implement the pipeline with two different model configurations and evaluate it across four products, using six celebrity personas for qualitative inspection, and 100 real customer profiles, producing 1745 advertisements. The evaluation combines a qualitative expert focus group and a quantitative artifact-rate assessment. The results show that the pipeline can generate photorealistic and personalized advertisements. At the same time, performance varies substantially by product complexity and model configuration. Our findings extend the literature on AI-based personalized advertising by demonstrating the feasibility and current limitations of fully automated image generation for advertising.
Victor Kolominsky-Rabas, Leopold Müller, Claudius Budcke +1
Sep 14, 2026cs.AI

MedRoundsQA: A Persona and Difficulty Aware Evaluation for Multi-Turn Medical Consultations

Medical benchmarks are dominated by single-turn, multiple-choice clinical cases that poorly reflect real consultations. Practically, clinicians elicit evidence interactively and patient communication varies widely. We introduce MedRoundsQA, a multi-turn diagnostic benchmark derived from 1,387 board-exam cases across 17 specialties. Each case is converted into a structured 24-slot clinical record, and then instantiated as controlled doctor-patient dual-agent dialogues under varying patient personas, with the underlying clinical content held fixed. We further classify cases by difficulty using model-based uncertainty to enable easy-to-hard analysis. Evaluations of fifteen LLM doctor agents show that (i) moving from a single-turn diagnosis on the standardized records to multi-turn consultations causes large degradations of roughly 13-39 points; (ii) more turns reliably improves question relevance, but diagnostic accuracy exhibits diminishing returns and typically plateaus after 6-12 turns; and (iii) patient persona differences can shift diagnosis accuracy by about 7-8 points (lowest to highest education), highlighting equity risks that single-turn benchmarks miss.
Youssef Mohamed, Ahmed Heakl, Qinrong Cui +13
Sep 11, 2026cs.CL

K/V-Cache Interventions Dissociate Representation Alignment from Persona Expression in Decoder-Only Language Models

We study K/V-cache interventions -- transplanting a target-conditioned K/V trajectory into a source-persona generation -- as a structured surface for persona control in decoder-only language models. Across 13 intervention configurations applied to Llama-3.1-8B for a fixed source-to-target persona pair, we report two consistent dissociations between representation-level alignment and behavioral expression, plus a common failure under position perturbations. First, all layer-band K/V replacements (early, mid, late) achieve strong local V-space alignment (V-gap 0.91, 0.89, 0.84), but only mid-layer replacement (layers 9-20) combines substantial target-marker expression with preserved lexical diversity. Second, full and mid-layer replacement induce comparable alignment (V-gap 0.94 vs. 0.89) yet produce different lexical-diversity profiles (TTR 0.65 vs. 0.77). Third, position perturbations (lag and shuffle) apply distinct operations yet uniformly suppress target-persona expression -- a common behavioral failure rather than a strict dissociation. Representation-level similarity metrics alone are thus not sufficient predictors of downstream persona expression in the regimes we study; the K/V cache emerges as a controllable but structurally constrained intervention surface. Because the transplanted trajectory carries the target's own generated token history, we characterize the intervention as trajectory-level transplantation rather than isolated persona-representation injection; a same-token-sequence control, decoding an identical token sequence under source vs. target conditioning, reproduces the sign and layer localization of the L28 representational shift, indicating the shift is not explained solely by imported token history. These findings characterize representation-behavior dissociation in a high-signal setting rather than establishing universality across models or persona pairs.
Yu Sun, Mengyin Lu, Cong Feng +2
Sep 8, 2026cs.AI

A Three-Tier Persona Vector for Controllable User Simulation in Agentic Evaluation

Evaluating tool-augmented LLM agents requires diverse, realistic user inputs yet most evaluation frameworks use flat role descriptions ("you are an angry customer") that produce near-identical conversations regardless of the underlying scenario. In this paper, we propose a three-tier persona vector with 23 operationalized dimensions: 6 categorical demographics (jurisdiction, age, channel, device, language proficiency, time availability), 12 continuous behavioral traits (patience, assertiveness, digital literacy, etc.) sampled with Gaussian noise around curated profile base vectors, and 5 continuous emotional states (frustration, anxiety, trust, confidence, stress) that shift in response to scenario context. Orthogonal to the persona, a 4-level query-complexity overlay controls utterance phrasing from direct to deliberately vague. We evaluate the persona model inside a synthetic data generation pipeline across 64,698 multi-turn conversations spanning 8 named profiles and 3 production corpora. Key findings: (i) a 15.8 percentage-point spread in agent goal-achievement across personas confirms trait vectors produce measurably different user behavior; (ii) the same persona behaves differently across scenarios due to scenario-reactive emotional state shifts, validating the scenario-reactive design; (iii) domain-specific projects show persona sensitivity on booking-flow compliance (~15-20 percentage points gap between tier-aware and pressure-test personas), demonstrating the model faithfully reproduces real-world difficulty distributions; (iv) seven rule-described trait correlations produce auditable co-occurrence patterns without requiring learned covariance matrices. The persona model is fully specified for reproduction.
Rahul Khedar, Eshita, Sneha Teja Sree Reddy Thondapu +6
Sep 7, 2026cs.CL

Perspectives on Cross-Lingual Consistency in LLMs for Medical Questions

Should multilingual LLMs answer medical questions consistently across input languages, or adapt responses to cultural cues? Existing multilingual medical benchmarks usually assume that medically correct answers should remain consistent across languages and treat cross-lingual variation as model error. In contrast, cultural adaptation research argues that appropriate medical answers may legitimately differ across contexts. We review the multilingual medical NLP literature through these two perspectives, we identify three gaps: limited stakeholder perspectives (e.g., of medical professionals), a lack of empirical evidence on which approach better serves users, and no benchmarks capable of distinguishing universally correct from culture-specific cases. To address the first gap, we survey 356 participants across three stakeholder groups (medical, NLP, and anthropology professionals) in three countries (Germany, Spain, and the United States). Anthropologists consistently favor adaptation, while medical and NLP respondents remain divided, with notable divergence between U.S. and European medical professionals. LLMs prompted with profession and country personas fail to reproduce this variation, overestimating cross-lingual consistency preference among NLP and medical personas. We conclude that neither consistency nor adaptation can currently be considered clearly preferable, highlighting the need for empirical evidence on which approach better serves users across cultural contexts.
Minh Duc Bui, Mario Sanz-Guerrero, Abteen Ebrahimi +4
Sep 7, 2026cs.AI

Aegix Pulse: A Traceable Three-Stage Architecture for Personalized Content Generation and Context-Preserving Revision

Production content-generation systems must integrate a user's immediate task, long-term brand identity, historical evidence, and revision feedback. We present Aegix Pulse, a production-oriented three-stage architecture that separates current-task clarification and Task Persona finalization, long-term Account Profile (Brand DNA) assembly, and controlled generation and revision while preserving provenance across content versions. We evaluate four preregistered claims using 96 synthetic social-media generation tasks. Four initial-generation conditions progressively introduced a Task Persona, Account Profile, and successful-history style evidence, while two revision conditions compared plain and context-preserving revision. The experiment produced 480 completed generation records and 1,440 blinded LLM-Judge evaluations, supplemented by human review. Adding the Account Profile increased mean brand-consistency scores by 0.1562 points on a five-point scale compared with Task Persona alone (Holm-adjusted p=.1224). Preserving task and brand context during revision increased mean task-preservation scores by 0.2917 points compared with plain revision (Holm-adjusted p=.2432). Neither improvement was statistically conclusive after multiple-comparison correction. Task Persona alone showed a small observed effect, while successful-history evidence provided no additional improvement in brand consistency under the current setting. Human validation did not consistently reproduce the LLM-Judge effect directions and showed low inter-reviewer agreement. These findings provide preliminary evidence for persistent brand context and context-preserving revision while identifying priorities for stronger evidence processing and evaluation.
Hongnan Zhao, Shiyu Chen, Zhihao Chen
Sep 7, 2026cs.AI

From Simulated Citizens to Simulated Deliberation: Challenges in Representation and Interaction

Multi-agent LLM deliberation has been explored as a scalable way to simulate public deliberation. For such simulations to be informative, persona agents should reflect population opinion patterns and interaction should shape their conclusions. We evaluate whether LLM-based deliberation can meet these two conditions using census-grounded Korean personas debating real policy questions benchmarked against national surveys. Persona agents do not reliably reproduce population opinion patterns: responses are often far more concentrated and frequently reverse demographic differences in the human data. Deliberations nonetheless produce reasoned, reciprocal, and varied arguments alongside substantial stance movement. Yet much of this movement does not require peer exchange: sealed-monologue agents change position at similar rates and reach nearly the same final balance as full debates, while groups initialized with very different positions often converge to similar endpoints. Anchoring population-informed starting positions, meanwhile, sharply suppresses updating. Thus, population representation, argument generation, and interaction-driven opinion change do not necessarily go together. The simulations readily surface arguments on both sides, though whether they capture the diversity of human perspectives remains untested, leaving open a promising role for argument surfacing even as population simulation requires further validation.
Chaemin Jang, Junsik Min, Jaewoo Choi +9
Sep 7, 2026cs.AI

Encoded Early, Used Late: Where Transformers Begin to Act on an Inferred Partner's Expertise

A transformer can make an attribute linearly decodable in its residual stream at a depth where that attribute does not yet influence the output. This gap between where information is readable and where it is used has been shown for attributes stated directly in the input. We ask whether it also holds for an attribute the model must infer gradually over a conversation, namely how expert its dialogue partner is. Using ExpertCollab, a corpus of multi-turn research-planning dialogues between model-played personas at four expertise levels, we find that partner expertise is most decodable in the early layers and falls to near chance before the midpoint of the network. Counterfactual patching shows that injecting the expertise difference at the layer of peak decodability barely changes a fixed late-layer readout, whereas the same difference injected past the midpoint propagates almost completely, a separation of more than an order of magnitude. A content-matched random control and a probe-free diagnostic place the transition at the same early layer, and a statically specified control attribute stays decodable throughout. An inferred relational attribute is therefore represented well before it becomes causally active, which bounds where any attempt to read out or steer partner-conditioned behavior must intervene. We use one model on a synthetic corpus as an initial demonstration.
Mika Okamoto, Gabriele Sarti
Aug 31, 2026cs.CL

Emotional Labor Strategy Preferences in LLM Personas

Emotional labor is the effortful management of emotional displays to meet social or professional expectations. Personality traits have been correlated with emotional labor strategies, yet research on this link relies almost exclusively on self-report scales administered only in occupational settings. We investigate whether large language models injected with psychometrically grounded personas reproduce these personality-driven selection patterns across everyday social scenarios. We construct the first emotional labor strategy dataset of 500 socially situated events, each offering three behavioral choices corresponding to surface acting, deep acting, and genuine expression. We source 50 fictional characters from a large-scale personality repository and profile each through two parallel tracks: observer-rated bipolar adjective composites and in-character self-report items. Five LLMs evaluate all scenarios under both persona conditions. We find that models align more towards deep acting, and that Conscientiousness and Emotional Stability consistently predict this preference. Entropy analysis confirms that persona reliably influences the output and varies across models and emotions.
Mohammad Saim, Tianyu Jiang
Aug 31, 2026cs.CL

Personas Differ from Native-Language Generation: Language Pathways Shape LLM Interpersonal Advice

LLMs are increasingly used for interpersonal advice and as tools for studying social behavior across languages and cultures. A common shortcut for eliciting language- or culture-related variation is to ask a model to answer as a native speaker. We test whether this native-speaker persona reproduces the outputs obtained when models instead generate advice in the target language and translate the response back into English. Using 600 interpersonal advice questions across 13 languages and eight LLMs, we compare native-language generation followed by translation (NL) with native-speaker persona prompting (NP), measuring linguistic style, behavioral scaffolding, and forced-choice action recommendations. We find that NP and NL are not interchangeable. Compared to NL, NP often increases lexical social cues, including affiliation and positive tone, while reducing qualities such as concreteness and social attunement; NP also provides less actionable scaffolding in open-ended advice. In forced-choice scenarios, NP changes which action the model selects, favoring confrontation over redirection, with effect sizes varying across languages, topics, and models. Our results show that cross-lingual elicitation strategy is a consequential methodological choice that can change both how advice is framed and which actions models recommend.
Jinhee Won, Xinlan Emily Hu
Aug 30, 2026cs.IR

Demand-Side Measurement for Generative Engine Optimization: Constructing and Validating a Million-Persona, Intent-Annotated Buyer Corpus

Generative engines such as ChatGPT, Gemini, and Perplexity answer buyer questions directly and name a shortlist of brands inside the answer. Studying how brands enter or fail to enter that shortlist requires demand-side data: what buyers in a category ask, what information they need, and which sources they trust. Existing large persona corpora are built for training-data diversity and carry neither a staged search-intent label nor a preferred-sources field, so they cannot be joined to supply-side recommendation measurements. We built and validated PersonaGen-1M, a corpus of 1,031,732 synthetic buyer personas spanning 511 industry labels and 4 market contexts, carrying 19,416,821 structured behavioral attributes, 5,160,046 of them search queries. Each persona carries a single primary_intent label covering its query set (78.3% informational, 17.4% commercial, 4.3% transactional) and a preferred_sources field naming the source types that buyer would trust. The corpus was built from roughly 40 million raw persona descriptions drawn from four public datasets through GPU-accelerated MinHash LSH plus semantic deduplication, then enriched to a fixed schema. The intent field selects the commercial-evaluation personas whose queries drive recommendation, and the preferred_sources field pairs against citation-provenance data; that join is the primary intended use, and its controlled empirical estimate is future work. Among million-scale persona corpora surveyed in August 2026, one other carries a source-preference attribute, as a six-value media-channel enum; PersonaGen-1M pairs named per-persona source lists with a staged commercial search-intent label and an attached query set. The full corpus is shared on request for non-commercial research; a stratified subset is published openly so the protocol, the schema and the validation can be inspected and reused without asking us.
Dmitrij Żatuchin, Daniil Dzemesjuk
Aug 30, 2026cs.CL

R2^2A: Learning Persona Policies Through Persona Representation Learning and Runtime Alignment

The same Persona behavior can be beneficial in one context but harmful in another, causing static Persona elicitation to perform inconsistently across tasks. We introduce the Persona Selection--Realization Framework, which models behavior generation through a latent Persona state and decomposes it into Persona Selection and Persona Realization. The discrepancies between static Persona elicitation and an ideal Persona policy in these two components define the Selection Gap and Realization Gap, respectively. Building on this framework, we propose R2^2A, a two-stage approach for learning Persona policies. Persona Representation Learning uses structured Who--How--What presentations to encode the target Persona's objective, conditional behavioral principles, and trajectory-level manifestations. Persona Runtime Alignment then removes the explicit Persona specification and jointly calibrates behavior selection and trajectory realization using task feedback. Across 12 evaluation settings covering the four principles of the Accountable-Professional Persona studied in this work, R2^2A overall outperforms both the base model and static Persona elicitation. Ablation results further show that Persona Representation Learning is critical for preventing Runtime Alignment from producing behaviorally imbalanced policies and for achieving more stable Persona policy learning.
Mohan Zhang, Chengsong You, Xiaoyu Cao +4
Aug 25, 2026cs.LG

MoPLEx: Estimating Plackett-Luce Mixture Models for Multi-Objective Alignment

We study learning a mixture of kk Plackett-Luce models from multi-way ranking responses from annotators that may represent heterogeneous underlying preferences. This problem has many applications in AI alignment and preference optimization. Prior work has studied mixtures of Bradley-Terry models from pairwise comparisons. However, estimating a mixture of multi-way ranking models can become theoretically unidentifiable when kk exceeds m/2m/2, where mm is the ranking length. We design an efficient algorithm to address this issue by first augmenting the rankings to a larger size (e.g., generating comparisons from a base model), followed by a gradient-based estimation to reduce inference cost (in the input embedding space). With this procedure in mind, we then fit a mixture of Plackett-Luce (PL) models via an expectation-maximization-style iteration, or MoPLEx in short. We conduct extensive experiments to verify this algorithm. First, we find that the gradient-based approximation estimates true probabilities with less than 5% error on models with up to 34 billion parameters. Second, MoPLEx improves clustering and ranking accuracy by an average of 43.7% and 15.2% over baselines using a single PL model or a mixture of Bradley-Terry models, on UltraFeedback and PERSONA datasets. These results demonstrate the effectiveness of MoPLEx for tackling multi-way rankings following heterogeneous preferences through measuring alignment via gradients.
Dongyue Li, Ziniu Zhang, Lu Wang +1
Aug 13, 2026cs.LG

Synthetic Persona Pretraining: Alignment from Token Zero

As language-model-based AI is increasingly deployed in autonomous settings, aligning its goals and values with those of humans becomes critical. Today, alignment, and the assistant identity itself, are typically introduced only after pretraining, once behavioral priors are already established. This can make values a thin overlay, rather than deeply rooted, and facilitate subsequent misalignment. Pursuing a different paradigm, we introduce Synthetic Persona Pretraining (SPP), which installs the desired assistant persona from token zero in pretraining. First, we annotate pretraining documents with value-aligned first-person reflections derived from a normative value constitution. Second, we pretrain via the standard cross-entropy loss on standard pretraining documents as well as their reflections, which installs the desired persona among a multitude of other personas. Finally, we post-train on user-assistant dialogue data, which binds this desired persona to the assistant identity, a process we call persona binding. By pretraining models up to 3B parameters on 500B tokens, we show that SPP improves constitution following and jailbreak robustness, and reduces the misalignment rate in out-of-distribution moral dilemmas, while preserving capabilities. Early intervention matters: compared with alignment from token zero, introducing SPP only at the end of pretraining yields weaker constitution adherence, does not shift value priorities, and leads to less aligned choices in dilemmas. This advantage depends on persona binding and, importantly, increases with pretraining budget. Overall, our results show that shaping values early is critical for alignment and establish pretraining-time persona interventions as an effective approach to do so.
Julian Minder, Viktor Moskvoretskii, Raghav Singhal +12
Aug 11, 2026cs.IR

Persona Conditioning as an Assessor-Sensitivity Probe for LLM-Based IR Evaluation

Large language models (LLMs) are increasingly used as relevance assessors in information retrieval (IR) evaluation, raising questions about how assessor framing affects judgment reliability and downstream system comparison. We study persona conditioning as a diagnostic mechanism for exposing LLM assessor sensitivity. Using task-oriented personas drawn from two complementary sources (PersonaHub and NVIDIA Nemotron-Personas-USA), we instantiate five assessor roles emphasizing intent interpretation, domain expertise, contrastive judgment, evidence verification, and global search-quality assessment, compared with a standard UMBRELA baseline. Across six LLM backbones on TREC DL20 and RAG24, our analyses reveal structured rather than uniform assessor sensitivity. Judgments usually remain close to the baseline while shifting assessment strictness, evidential threshold, or interpretation emphasis rather than producing widespread relevance reversals. At the system level, high-capacity models preserve system-ranking agreement, while smaller models amplify persona-induced instability. Local rank-displacement analysis shows sensitivity concentrates on particular retrieval systems and system types, especially neural ranking/reranking systems on DL20 and RAG-oriented pipelines on RAG24. Persona source matters less than assessor role and model capacity. These findings position persona-conditioned judging as a controlled sensitivity probe for stress-testing LLM-based IR evaluation pipelines and identifying systems whose evaluation outcomes are sensitive to assessor framing.
Samaneh Mohtadi, Pietro Bernardelle, Joel Mackenzie +1
Aug 10, 2026cs.CL

How Do Large Language Models Judge Social Attraction? Evidence from Theory-Grounded Persona Ratings Across Multiple LLMs and Humans

Large language models (LLMs) are increasingly used to perform subjective evaluations traditionally made by humans, yet their validity as social judges remains unclear. This paper examines whether LLMs can assess social attraction from theory-grounded persona profiles constructed from ten psychological and relational constructs and organized into three tiers: socially attractive, socially mixed, and socially unattractive. We examine LLM ratings in two studies and compare them with human judgments in a third study. In Study 1, 34 LLMs rated 12 profiles across three repeated runs. Although some models tended to give higher or lower ratings overall, they showed strong stability across runs, consistent three-tier ordering, and high agreement in relative profile ordering. Study 2 examined sensitivity to gender presentation using six matched name-and-pronoun profile pairs and a separate pronoun-only test with a gender-neutral name, finding no significant effects in either analysis. In Study 3, 198 human participants evaluated the six matched profiles from Study 2. Their ratings reproduced the three-tier structure and followed a profile ordering consistent with that of the LLMs. However, LLMs rated attractive profiles more positively and unattractive profiles more negatively than humans, while neither group showed a significant overall effect of gender presentation.
Hasan Mahmud, Khawaja Abaid Ullah, Mohammad Javad Khojasteh +2
Aug 8, 2026cs.CL

"Many Are My Names": The Anatomy of the Assistant and Its Personas via Sparse Autoencoders

How a language model internally represents who is speaking, the Assistant, an assigned roleplay persona, or a narrated story character, remains underexplored. We study speaker representations using a dataset of user-expressed emotional text and corresponding model responses. We decompose three generation settings (Assistant, Roleplay, and Story) into sparse autoencoder features extracted at turn-boundary and pronoun-token positions and selected through a filtering pipeline for different depths. We characterize each surviving feature through its steering effects and activation distribution. Our main finding is that the Assistant and roleplay personas are not independent alternatives: personas retain the Assistant-associated feature core while progressively differentiating from it across layers, starting from operational machinery towards behavioral and stylistic features. Meanwhile, generated story characters lack the Assistant-associated core. Both Story and Roleplay can be distinguished from the Assistant with Immersive Simulation Mode. However, the Assistant can sometimes enter or slowly drift into it even in the default setting.
Adelaide Danilov, Aria Nourbakhsh, Oleksandr Marchenko Breneur +1
Aug 7, 2026cs.CL

PHASE-Tree: Modeling Character-State Evolution in Long-Horizon Role-Playing Dialogue

Long-horizon role-playing demands that characters remain recognizable as they evolve with the narrative. Yet existing work falls short on two fronts: representations are typically static profiles that cannot be updated locally without destabilizing unchanged traits, and benchmarks mainly test persona preservation and memory recall rather than whether a model speaks from a character's currently evolved state. We address both. PHASE-Tree is a multi-timescale character-state tree with an immutable identity root and mutable persona, session, and moment layers, making each mutable field an addressable target for localized within- and cross-episode updates. It conditions generation through explicit textual provision or implicit parametric adaptation. To measure evolved-state generation, we introduce LongEvoRoleBench, which pairs four long-dialogue corpora for cross-episode evolution with four short-dialogue corpora as within-scene state-tracking checks, under a unified next-utterance protocol. On the long-dialogue core, textual PHASE-Tree ranks first in 11 of 12 dataset-metric cells against internal variants and all 12 cells against external textual baselines, improving character-level, semantic, and embedding scores by 19.7%, 12.4%, and 15.1% respectively. In a blinded 200-response study, human ratings correlate with the GPT-4.1 judge (Pearson r= 0.65); on descriptive n= 10 PT and NR prompt subsets, the Overall difference is +0.20. The long-dialogue Sem advantage persists across LLM judges and generation backbones.
Bo Tang, Jianan Yang, Junyi Zhu +7
Aug 7, 2026cs.AI

WebRider: Persona-Conditioned Intent Controllers for Live-Web Assistance

Delegating a web task involves more than asking a question; it requires transferring a policy: what to verify, how to handle uncertainty, which preferences matter, and when to stop. Yet, current live-web agents are evaluated solely on the final answer, ignoring the policy constraints that define the delegation. A plausible final answer can conceal violations of that policy. Our full live audit reveals this critical gap: a strong controller completes 99.2% of tasks but honors all policy constraints in only 38.8% of cases. Finishing does not imply fidelity. WebRider bridges this gap by formalizing the delegated policy as an intent contract---an operational record of goals, constraints, evidence obligations, answer form, and task-local persona controls that must hold even as web pages change. WebRider employs a hierarchical architecture: a top-layer controller maintains the contract, a middle layer realizes intentions as guarded executable actions, and a tool layer executes these actions via browser, search, and maps tools. Our benchmark, RiderBench, evaluates this design on 4,096 live-web contracts across 42 public websites, auditing both the internal contract state and the visible user experience to determine if a rollout preserved its policy and if the steps were persona-consistent. The guarded middle interface also serves as a high-quality training signal; an 8B action-policy model trained through this interface outperforms executable-only baselines under a fixed controller. By making the browsing path a first-class object, WebRider enables a system that is auditable, human-judgeable, and learnable without conflating action realization with final-answer decisions. Dataset URL: hf.co/datasets/WebRider/WebRider.
Zhi Li, Tao Zhou, Yeqing Li +2
Aug 6, 2026cs.CL

Do AI Personas Grow? Analyzing and Benchmarking Personality Evolution in LLM Agents After Life Events

Personality-conditioned LLM agents (PC-Agents) are increasingly used in emotional support, social simulation, and role-playing, motivating the development of lifelong agents that remain coherent over extended interactions. A key component of such coherence is personality evolution: agents should undergo plausible, psychology-grounded changes as they experience life events in different contexts. Although prior work shows that LLM personalities can shift under contextual perturbations, how these shifts vary across traits, events, personas, and models remains poorly understood. We study event-induced personality change after 11 major life events, using the Big Five traits as a psychometric anchor and interpreting the resulting trajectories against longitudinal evidence from human personality psychology. Across four diagnostic axes, PC-Agents exhibit measurable trait shifts at similar rates for event-trait pairs with and without documented human change directions. Even when shifts follow the expected direction, their magnitudes usually fall below human effect-size ranges. Gender and cultural-region prompts show little moderating effect, while persona-level dispersion is compressed three- to four-fold relative to human samples. To enable systematic comparison, we introduce BFI-Adapt, a reusable benchmark for scoring the directional fidelity of event-induced personality change, and use it to rank 14 models. A validation suite shows that the measured shifts exceed no-event retest noise, remain stable under independently paraphrased prompts, exhibit limited and model-dependent convergence with scenario-based behavioral choices, and persist across intervening unrelated dialogue. Together, these checks establish the measured trajectories as robust event-conditioned response patterns. Our results suggest that current PC-Agents simulate the mean of human personality dynamics, but not its shape.
Ming Wang, Peidong Wang, Xiaocui Yang +4
Aug 6, 2026cs.CL

FOCUS: Decoupling Expert Personas in LLMs to Enhance Domain Expert Capabilities

Large Language Models (LLMs) can exhibit diverse personas, and activating expert personas has been shown to improve domain expertise and task accuracy. However, existing persona control methods often suffer from cross-domain coupling, which may lead to overly aggressive behavior in high-caution domains such as healthcare, or excessive conservatism in risk-sensitive domains such as financial trading. To address this issue, we propose FOCUS (\textbf{\underline{F}}ine-tuning with \textbf{\underline{O}}rthogonal \textbf{\underline{C}}ontrol for \textbf{\underline{U}}ncoupled persona\textbf{\underline{S}}). FOCUS first automatically extracts expert persona vectors from LLMs, then applies orthogonal decomposition to decouple domain-specific expert personas, and finally introduces an expert gating module to adaptively control persona activation according to task contexts. With a two-stage training strategy and a gated selection regularizer, the model learns to activate appropriate personas for both single-domain and cross-domain tasks. Experiments on financial, legal, medical, and cross-domain benchmarks show that FOCUS improves task accuracy and outperforms existing persona control methods. Our code is available at \href{https://anonymous.4open.science/r/openpersona-48F4}{this url}.
Guanyu Wang, Zidi Zhang, Xu Chu
Aug 4, 2026cs.AI

MatrAIx: Simulating the World with 8.3 Billion Persona Agents

Human evaluation of AI systems and digital products is costly, slow, and difficult to scale. Offline evaluations are more scalable but often abstract away human diversity and interactive behavior. We therefore introduce MatrAIx, a population-scale simulated-user evaluation infrastructure for testing AI systems and digital products with heterogeneous users. MatrAIx has three core components: First, Persona 8B contains 8.3 billion persona records represented by 1,290 categorical dimensions. Records are either sampled from a dependency graph that preserves correlated attributes or derived from human-authored profiles. We release a quality-filtered coreset of approximately 1 million personas, comprising 599,847 human-grounded and 400,000 synthetic records. Second, the MatrAIx Playground provides four environments in which diverse users evaluate and interact with digital products: Survey, AI Chatbot, Web, and App. Third, MatrAIx provides 1,010 application tasks spanning more than 25 domains, including Commerce, Software, Finance, and Healthcare. We conducted 18,189 evaluation trials across eight representative tasks. Persona agents were powered by three LLMs: Claude Opus 4.8, GPT 5.5, and Claude Haiku 4.5. The resulting feedback captures how decisions and preferences vary across persona backgrounds, including hesitation after a price increase, willingness to continue after an AI assistant fails, and latency tolerance. We conducted two main validation studies: First, a 400-trial controlled study evaluated persona adherence across ten behavioral attributes and all four environments. The declared behavior was expressed or correctly suppressed in 366 trials (91.5%). Second, human and LLM judges evaluated the extraction quality of human-grounded personas. Overall, MatrAIx provides an end-to-end infrastructure for evaluating AI systems and digital products with diverse simulated human users.
Xiaomin Li, Yuexing Hao, Jianheng Hou +90
Aug 4, 2026cs.CR

When Agents Learn to Be You: Benchmarking Privacy Leakage, Impersonation Risk, and Defenses in Persona Skills

Persona skills distill personal interaction histories into portable and executable artifacts for downstream agents. While enabling flexible personalization, this process concentrates fragmented personal signals, amplifies their impact through reuse, and challenges defenses designed for individual records or retrieval-based memory. To systematically investigate the safety of the persona-skill pipeline, we introduce AntiSkillBench, an end-to-end benchmark for evaluating risks and defenses across the persona-skill pipeline. It comprises: (i) a dataset of 7,500 persona-grounded dialogue traces, constructed from 50 behaviorally rich profiles spanning diverse task scenarios; (ii) an evaluation suite that measures skill-level privacy leakage and agent-level attribute disclosure and behavioral impersonation across three skill-distillation strategies; and (iii) a defense evaluation covering four configurations across online and post-hoc interventions, including active risk suppression and passive provenance protection. Experiments across three frontier agents show that persona-skill risks persist across agent backbones and distillation protocols, extending from explicit attributes to communication styles and personality traits. Existing defenses exhibit limited and distillation-dependent effectiveness, failing to generalize across risk and distillation strategies. These results highlight AntiSkillBench as a challenging benchmark for developing privacy-preserving and authenticity-aware persona skills.
Yongli Xiang, Zhifang Zhang, Bojun Yang +4
Aug 2, 2026econ.GN

Talking to Digital Twins: Selective Disclosure and Belief Measurement in Financial Social Media

Social media affect financial markets, but public posts by financial media personas are voluntary disclosures. What is not disclosed is therefore usually unobserved. We address this measurement problem by conducting repeated, real-time interviews of "digital twins" built from monitored finfluencers' X accounts under a fixed protocol. The interviews recover stock-level public-persona belief proxies even when no public recommendation is made. Because the interviews are generated and archived before the relevant return windows, the design avoids the look-ahead bias that arises when LLMs are queried ex post. The evidence shows that information obtained from these digital-twin interviews predicts the cross section of large-cap stock returns in the expected direction. Repeated real-time interviews therefore show how selective disclosure can be turned into measurable panels of market views.
Boone Bowles, Raymond Duch, Sorin Sorescu
Aug 2, 2026cs.AI

Passing Coarse Marginal Checks Can Be Cheap: Persona Mixtures and Imprecise Treatment-Response Estimates in an LLM Persona Panel

Large language models are increasingly used as synthetic research participants and are often validated by whether their marginal responses resemble human data. We study a fixed panel of sixteen lightweight persona-conditioned GPT-4.1 configurations in repeated strategic games. The panel met preregistered broad-reference condition-mean criteria in three of four repeated-game cells; the sole miss was 0.011 below the lower reference bound. Variation was strongly prompt-indexed, but its share depended on uncertainty assumptions: fixed-panel symmetric-Dirichlet sensitivities produced median between-prompt shares of 63%-71% under Jeffreys alpha=0.5 and 47%-53% under alpha=1, while finite-opportunity plug-in estimates were 85%-96%. Aggregate continuation-probability contrasts were +0.083 and +0.078, with conservative simultaneous 95% intervals [-0.171, +0.330] and [-0.181, +0.330]. The treatment jointly changed the continuation process and its textual representation. A separate wording-and-position operation shifted cooperation from 0/40 to 37/40 in the bare configuration, and a label conflict also revealed representation control. The original persona-level p13 result was not prospectively family-controlled, while a post-adjudication exact gate was structurally underpowered; p13 is therefore a replication target rather than a finding. External review exposed family-error, dependence, construct, and boundary-uncertainty defects, and zero-call reanalysis changed the interpretation without rewriting the historical record. The registered marginal criteria could be passed without precisely estimating the treatment-response object. A public capsule verifies 4,916 confirmatory Phase 3-5 runs with no live model calls. The results concern one fixed model-prompt panel and do not establish human substitutability.
Yohei Nakajima
Aug 1, 2026cs.AI

Ekova: A Personality-Support Agent for Self-Discovery Dialogue

Emotional Support (ES) systems have long optimized a single objective: alleviating the user's emotional distress in the moment. We argue that a complementary need, helping users see themselves more clearly, defines a distinct paradigm we call Personality Support (PS). PS is not counseling or clinical intervention: it targets cognitive clarity and self-articulation, not symptom relief or diagnosis. We instantiate this paradigm in three layers. First, we present DSD, a Chinese self-discovery PS Dataset of 8,590 samples collected through real longitudinal interaction across five minimal units, Coach, Warm, Tsukkomi, Real, and Gonzo. Second, we build DeepSupport, a multi-persona PS system trained with OrthoTune, a PS-tailored framework with style-specific adapters and a style-consistency regularizer. Third, we unify the five DeepSupport personas into Ekova, a persistent personality-support agent with a unified cross-session memory layer, supporting both adaptive routing and user-customized persona selection. Experiments show that OrthoTune-trained models outperform all baselines with an average relative gain of 16.3% across all metrics over the strongest prompt-based baseline. Code is available at https://github.com/Yukyin/Ekova.
Yuyan Chen
Jul 30, 2026cs.AI

Best Friends, Not Forever: Evaluating Long-Horizon Persona Collapse and Behavioral Drift in AI Companions

As AI companions increasingly mediate repeated social interaction, users may rely on a stable role and shared history, yet locally acceptable replies do not ensure that either persists. We study two observable long-horizon failures: 'persona collapse', the loss of a deployed role, boundaries, values, or style, and 'behavioral drift', the gradual or recurrent erosion of those properties. We introduce ANCHOR, a controlled synthetic audit that separately measures persona enactment and trajectory recall. The study contains 2,008 conversations spanning 27 personas, nine interaction schedules, three generated memory settings, and four evaluated models. The Identity Probe combines a sealed 102-item questionnaire with turn-level judgments, while the Trajectory Probe scores 110 calibrated counterfactual questions from 35 conversation banks. Our results show that no evaluated model and configuration reliably preserves either dimensions: trajectory accuracy averages only 44.4%, user-state recall remains near four-option chance, and no tested context condition or memory consistently resolves these failures. Questionnaire retention also varies by model and persona facet, disagrees with turn-level behavior, and is sensitive to evaluator choice. These results indicate that current systems do not yet reliably support long-horizon companion continuity and that audits must distinguish persona enactment, trajectory recall, evaluator provenance, and deployment context rather than collapse them into a single trust or stability score.
Pranav Narayanan Venkit, Akshara Prabhakar, Yu Li +2
Jul 30, 2026cs.CL

Beyond a Single Judge: The Evidence-Grounded, Social-Weighted Persona Panel for Generative UI Evaluation

Generative UI (GenUI) lets large language models synthesize a complete, renderable interface directly from a natural-language instruction, but evaluating the quality of what they generate remains an open problem. Human evaluation is costly and rater-variant, while LLM-as-a-judge is scalable but reflects only a single implicit viewpoint, unable to capture how different populations of real users actually perceive the same interface. We propose the Evidence-Grounded, Social-Weighted Persona Panel (ESPP), a three-stage GenUI evaluation method in which a panel of psychologically diverse, evidence-grounded personas independently rates a screenshot, exchanges opinions under a trait-derived, semantically-gated bounded-confidence mechanism, and is aggregated via Delphi-inspired social weighting into a single judgment. ESPP tracks human judgment substantially more closely than a naive single-pass judge, raising Pearson rr from 0.7160.716 to 0.9220.922, and a prompt-ensemble control recovers only about a third of this gap, isolating genuine persona and evidence grounding as the dominant source of improvement. Beyond this fidelity gain, retaining each panelist's individual rating further reveals that user subgroups agree on overall model rankings yet diverge sharply on specific rating dimensions, a structural disagreement a single homogeneous judge would systematically erase. The codes are available at https://github.com/Wuzheng02/ESPP.
Zheng Wu, Yibo Luo, Pu Zhang +2
Jul 29, 2026cs.MA

A Persona-based Rate Action Index

We propose an index for predicting the U.S.\ Federal Open Market Committee (FOMC) decision to hike/hold/cut the current federal funds target rate based on how a collection of personas responds to current market conditions. To construct the index, we collected a new dataset consisting of nearly 25,00025{,}000 retrievable chunks from publicly available data. We partition the data into per-member corpora and use each as the retrieval database of a generative system we refer to throughout as a ``persona''. We first evaluate the personas across two complementary components of likeness: identifiability and detectability. Each persona's behavior is highly attributable (average member-conditional recall is 8×8\times chance) and generated content is nearly indistinguishable from held-out real content (τ^det=0.23\hatτ_{\mathrm{det}} = 0.23 against a 0.150.15 floor). We then present evidence that query-conditioned representations of the personas capture members' monetary-policy stance relative to a known hawk--dove reputational ordering (Kendall's τ=0.63τ= 0.63, p<0.001p < 0.001), substantially outperforming retrieval-only representations. These representations vary with time and current market conditions and form the basis of our proposed persona-based rate action index. For the 20222022--20252025 period the index tracks the rate cycle (Kendall's τ=0.68τ= 0.68, p<106p < 10^{-6}) and can be used to construct a simple classifier that predicts per-meeting outcomes at non-trivial accuracy (0.690.69 versus a 0.470.47 base rate). Importantly, the index outperforms informative baselines and leads the federal funds target rate by roughly three quarters. As far as we are aware, our results are the first to demonstrate the ability to capture time-varying group behavior via a collection of digital personas.
Hayden Helm, Andrew Dassori
Jul 29, 2026cs.LG

Learning Dynamic User Personas from Implicit Interaction Streams via Iterative Refinement

Personalizing large language models (LLMs) to individual users is essential for improving user experience, yet existing approaches typically rely on explicit preference supervision such as pairwise comparisons or demographic attributes, limiting their applicability in natural interaction settings. We propose IRIS, a framework that learns dynamic user personas directly from implicit interaction streams by extracting behavioral signals from everyday conversations and iteratively refining persona representations through a prediction-driven closed loop without requiring explicit feedback. We introduce an evaluation protocol based on behavior prediction, persona stability, and decision prediction. A proof-of-concept study on a synthetic interaction stream derived from public-domain autobiographical text shows that IRIS produces stable personas and distinguishes individual users while revealing limitations of memory-only approaches on recall-oriented metrics. We then validate IRIS on anonymized real-world Reddit r/AmItheAsshole (AITA) data, with personas built solely from each author's historical interactions. Across 100 authors, IRIS achieves the highest decision prediction accuracy among all evaluated methods (61.0%), outperforming static personas, memory-only retrieval, and no-personalization baselines. These results suggest that implicit behavioral modeling provides a scalable alternative to explicit preference learning for personalized LLMs and offers a practical foundation for adaptive conversational systems and embodied agents that require continuously evolving models of their users.
Haifeng Wu
Jul 28, 2026cs.AI

Instruction-Tuned Language Models Cannot Sample from Distributions They Can Describe

Silicon sampling uses language models as proxies for human survey respondents, treating each model call as an independent draw from the persona's response distribution. We show this draw does not exist: instruction-tuned models do not sample from distributions, they collapse to a single output. The same persona on the same question returns the same answer on more than half of items in a public-opinion benchmark, and the model's internal probabilities concentrate on a single option. The failure is associated with, and amplified by, instruction-targeted post-training: instruction-tuned models are worse than their own bases in every family we can compare, the gap widens at each successive post-training stage and with the size of the tuning update, and continued pretraining on non-instruction tokens leaves it unchanged. Yet the knowledge survives: the same model that cannot sample from a distribution can describe it accurately in a single call. We call this gap the KNOWS/DOES split. Exploiting the split, a single call that asks the model to describe the response distribution more than halves the error against human survey data compared to persona aggregation. When per-persona outputs are required, we propose Prompt-Perturbed Argyle (PPA), which reduces the same error by 21%, spreading each persona's answers to mirror real population differences at no added cost.
Chaemin Jang, Dongman Lee, Jihee Kim
Jul 27, 2026cs.AI

Simulating Tenant Responses to Energy Policy Interventions with Transaction-Cost-Aware LLM Agent

Recent studies use Large language models (LLMs) to simulate human opinions and decisions by prompting models with demographic, attitudinal, or persona-based descriptions. Yet such simulations rarely model the practical, cognitive, or social frictions that shape how people respond to policy interventions. Perceived transaction cost (PTC) provides a useful lens for modeling the practical frictions that shape policy responses, such as information burden, administrative effort, coordination demands, and perceived uncertainty. We use this lens to develop a friction-aware persona modeling approach for LLM-based simulation. In the context of energy-efficient renovation (EER), tenants are represented not only by who they are demographically, but by how they perceive the costs, benefits, barriers, and uncertainties associated with proposed renovation plans. Using survey data collected from 1,068 citizens in the Netherlands, comprising approximately 40,548 survey question and answer pairs, we compare prompt-only and fine-tuned settings across GPT-3.5-turbo, Ministral-8B-Instruct, and Llama-3.1-8B-Instruct, and evaluate supervised fine-tuning (SFT) and Group Relative Policy Optimization (GRPO) for local open-weight models. Results show that incorporating PTC-based personas and reasoning consistently improves model performance across both prompt-only and fine-tuned settings, suggesting that PTC-based persona design provides a useful bridge between institutional policy theory and interpretable LLM-based policy simulation. Code is available at https://github.com/xiaweijie1996/socialagent.
Weijie Xia, Stefanie Horian, Hanyue Huang +3
Jul 26, 2026cs.IR

Who Gets Named: Citation Type Predicts Individual Naming by Grounded Language Models, and a Roster Instrument Captures 0.5% of It

Prior work on AI brand visibility measures the firm: does a model recommend a company, and does that track its reputation. This study asks the question one level down, in categories where the buyer picks a person. It issued 2,400 grounded API calls in one two-hour window on 24 July 2026: 120 buyer-intent prompts, four models (GPT-5.6 Sol, Gemini 3.6 Flash, Perplexity Sonar Pro, Grok 4.5), five iterations each, four European markets and five query languages. Every response was coded for whether it named an individual professional, by a rule cascade that never consults a roster and that drops detections resolving to a same-named American city (precision 96.9%, recall 61.7%, so every rate below is a lower bound). All inference corrects for clustering within prompt: intraclass correlation 0.258, effective n 407 against a nominal 2,400. Models named an individual in 25.8% of responses. Category dominates: real estate 35.4% and car dealerships 32.9% against insurance 9.1% (chi-square 159.3, p = 5.8e-8 after correction). Models differ four-fold, from Grok 38.0% to Gemini 9.3%. Citation type predicts naming and citation volume does not: naming responses cite the individual's own site 2.6 points more often (95% CI +1.4 to +3.9) and category portals 4.3 points more often, and cite firm-owned pages at the same rate (44.1% against 45.5%). On nine matched translation pairs, English prompts named an individual in 36.7% of responses against 15.6% for the same question in the local language (OR 3.14, clustered p = 0.074, so the direction is clear and the design cannot close it). A 939-person roster built from public LinkedIn search matched 128 of 27,293 name-shaped mentions (0.47%), 26 of the 939 people were ever named, and the roster-derived rates of 0.0% to 25.4% measure that overlap. Roster-based measurement of individual AI visibility sees a small and unrepresentative slice of what models do.
Dmitrij Żatuchin
Jul 22, 2026cs.CL

Evaluating the Effectiveness of Persona Simulation in Opinion Prediction with GPT-4.1

Persona simulation involves utilizing large language models (LLMs) to anticipate human choices or interactions based on specific characteristic information. To further understand current limitations and future directions, we tested persona simulation in opinion prediction with GPT-4.1 (knowledge cutoff by June 2024). Using personas from nine U.S. states provided by Columbia University's Personas dataset, GPT-4.1 accurately predicted 2024 election outcomes in eight out of the nine states, only failing in one of the swing states. We then focused on opinions related to medicine and healthcare. With the American Trends Panel Wave 123 dataset from Pew Research Center, GPT-4.1 was able to anticipate beliefs about childhood vaccines with an accuracy of up to 0.94. Furthermore, we applied GPT-4.1 to generate conversations among personas and observed that the simulated dialogues and opinions adhered well to personas' personalities and backgrounds, albeit lacking natural human-like flow. Persona simulation proves to be a promising application of artificial intelligence as long as biases are addressed. In the near future, it will be beneficial to apply it to opinion analysis and reaction prediction in diverse fields ranging from public health to lawmaking to economics.
Sarah Y. Li, Ziyu Yao
Jul 21, 2026cs.AI

AI Tour Meeting: Group Travel Planning by LLM Agents

This paper proposes AI Tour Meeting, a group travel planning framework powered by multiple Large Language Model (LLM)-based agents. The agents are instantiated with distinct personas and collaboratively seek an itinerary that satisfies their constraints and preferences through natural language discussion. The framework enables easy and flexible orchestration of such discussions by providing interfaces for configuring agent personas, discussion workflows, monitoring, and LLM deployment. Its primary use case is a simulation tool for analyzing the behavior of multiple LLM agents during tour planning discussions. This paper demonstrates the utility of the framework by presenting system validation and several analytical results obtained by the framework.
Daisuke Kikuta
Jul 20, 2026cs.CL

The Story Shapes the Agent: Narrative Priors in LLM Behavior

Persona prompting is widely used to steer LLM agent behavior, yet the narrative framing of a task can matter more than the assigned persona. We isolate this effect through structural isomorphism, constructing three text-based investigation games that share the same action space, stage progression, and resource constraints while varying only task narrative: disease investigation, IT troubleshooting, and murder mystery. Across 1,890 sessions spanning 3 models and 10 personas, we identify narrative priors: systematic action tendencies activated by a task's story framing, independent of its decision structure. Narrative priors explain 5-31x more behavioral variance than persona, are consistent across model architectures, and in two of three domains are negatively associated with task success. Persona effects that do transfer across narratives arise from behavioral anchors, persona descriptions whose language maps directly onto shared actions. Causal interventions confirm this: removing anchor words from a high-transfer persona reduces cross-narrative consistency by 95%. Our framework also generalizes to a held-out fourth narrative and yields a persona-selection method that improves cross-narrative transfer. These results suggest that LLM behavior that survives narrative changes should be grounded in concrete actions rather than abstract descriptions.
Yixuan Wang, James Lester, Shashank Srivastava
Jul 20, 2026cs.AI

ZifaMem: Structured Memory for Persona, Preference, and Emotional Continuity in AI Companions

AI companions are judged not only by single-turn fluency but by whether they sustain emotional continuity: remembering who the companion is, what the user prefers, and how the relationship has felt. We present ZifaMem, a structured memory system that organizes dialogue into session summaries, episodic memories, and a consolidated user model. Against a deployment-honest comparator that supplies the full raw dialogue history, and under a fixed LLM-as-a-judge protocol with route audits, structured memory raises pooled four-backbone emotional-intelligence scores by 11.4% (95% CI 6.3% to 17.1%), and persona grounding improves on all four backbones (Claude +42% relative). Multi-turn affect context wins a +39% net preference over a single-turn snapshot (exploratory), whereas an additional emotion state machine yields no measurable gain on any of five endpoints. Under an identical preregistered protocol, three memory systems (ZifaMem, Mem0, and filtered verbatim retrieval) each improve significantly over raw-history deployment, and ZifaMem and Mem0 are statistically equivalent within +/-5 points on the preregistered primary preference endpoint. The ZifaMem SDK, CLI, and portable Agent Skills are open-sourced at https://github.com/zifacorp/zifamem.
Jingzhe Fang, Guozhi Xu, Yunfan Cui +2
Jul 19, 2026cs.CL

The Librarian Who Refused to Code: Model-Dependent Identity Enactment in LLM Code Generation

Biographical personas are widely used in system prompts, but their effects on code generation are rarely evaluated under controlled, pre-registered conditions. We tested four prompt conditions (no persona, two engineer personas, and a research-librarian persona), 12 code-generation tasks, two frontier models, and five runs per cell (480 completions). Persona effects differed between the two tested models. Under the pre-registered mixed-effects analysis, the condition-by-model interaction was significant for provider-reported output tokens; a post-hoc visible-character measure showed the same qualitative pattern. Six GPT-5.5 completions were length-capped and are reported separately. On Claude Opus, the minimalist engineer persona reduced visible output by 30% (33% in provider tokens) without improving correctness, while the thorough engineer persona increased output without a correctness gain. In an exploratory post-hoc analysis, the librarian persona elicited in-character disclaimers in 55 of 60 Opus responses and 12 genuine no-code responses, lowering mean correctness from 0.92 to 0.67. GPT-5.5 produced neither behavior in its 59 non-truncated responses. These results are consistent with personas acting as Model-Dependent behavioral-policy biases rather than universal quality interventions. We release raw completions, derived scores, analysis artifacts, a pre-registration document, and an execution gate log; end-to-end test-based rescoring requires an unreleased task harness.
Shayell Aharon Salomon, Noam Israel, Ido Safruti +1
Jul 19, 2026cs.CL

EvolvingWorld: An Open-Schema Framework for Co-Evolving Role-Play Agents and World Model in Interactive Literary World

This paper introduces EvolvingWorld, a framework and benchmark for character and world co-evolution in interactive literary worlds. Existing systems either treat interactive literary simulation as static persona imitation or isolated scene generation, failing to capture how characters and worlds evolve together over time. To address this, EvolvingWorld models literary simulation as a long-horizon process where characters interact, scenes progress, and character and world states are persistently updated. Unlike prior systems relying on fixed schemas, EvolvingWorld adopts an open-schema framework to support simulation across diverse literary worlds. The framework consists of two coupled modules: a Character Agent for multi-character role-play and persistent profile evolution, and an LLM-based World Model for global and location/entity-level state maintenance and scene progression. Based on this architecture, we formulate 7 trainable tasks for scene initialization, interaction generation, and state update. We construct a dataset from 57 books, producing 138,596 supervised training samples and 222 snapshots for testing. Furthermore, we introduce a trajectory-level LLM-as-Judge evaluation protocol spanning 10 dimensions and 20 metrics. Experiments show that EvolvingWorld can improve long-horizon simulation by effectively maintaining persistent, coherent character and world development.
Qing Zong, Yue Guo, Mengxin Yang +2
Jul 18, 2026cs.AI

DS@GT ARC at eRisk 2026: Hybrid Multi-Agent LLM System with Structured Algorithmic Guidance for Conversational Depression Screening

We describe DS@GT's submission to the eRisk 2026 Task 1 challenge on conversational depression screening, in which systems interview LLM personas that simulate individuals with varying depression profiles and produce a Beck Depression Inventory II (BDI-II) score plus four key symptoms per persona, without directly asking sensitive mental health questions. Our pipeline evolved through three stages: a monolithic single-model prototype to start off, a baseline multi-agent architecture that separates conversational interviewing from BDI-II scoring under a coordinating orchestration layer, and a final hybrid configuration that replaces the paid GPT-5-nano interviewer with the open-source Gemma 27B. To offset the model's weaker reasoning and instruction-following, the hybrid adds three algorithmic components: a precomputed dialogue tree that standardizes interview openers and follow-ups, a reliability-weighted consensus aggregation inspired by the Weaver framework, and a cluster-based imputation step for unprobed symptoms. We submitted three fully automated runs across all 20 personas, with Run 1 from the paid baseline and Runs 2 and 3 from the hybrid. Hybrid Run 3 achieved an ADODL of 0.9063, ranking 3rd among all complete-submission runs and placing DS@GT 2nd among the 21 teams overall, while outperforming our paid baseline Run 1 (0.8841) at roughly one-quarter of the per-persona API cost. These results support our central hypothesis that with sufficient algorithmic supervision, a weaker open-source model can compete with a stronger proprietary model in the conversational interviewer role. Our source code is available at https://github.com/dsgt-arc/erisk-task1-2026.
Victor Gong, David Guecha
Jul 17, 2026physics.soc-ph

Distribution-First Population Simulation: Collapse, Calibration, and Recall in Non-WEIRD LLM Persona Modeling

Synthetic-population tools increasingly run every individual as an independent large language model (LLM) agent. Using real survey microdata, we show that this paradigm has a basic failure mode, and we set a distribution-first corrective against it, all measured with a deterministic, construct-validated verifier on non-WEIRD (Turkey-first) data. First, N independent LLM agents grounded on 2,414 real World Values Survey respondents fail to reproduce the population's response distribution: they pile onto a modal default (four scenarios x five seeds: concentration 0.36->0.69, entropy 1.46->0.77, 85% collapse, TVD=0.44), and the collapse is a predictable function of scenario structure (r=0.55 with a single-answer structure). Second, Verbalized Sampling (VS) fixes the field's chronic under-dispersion without training in three model families (fidelity +7 to +10; significant on Qwen, p=0.002, d=6.2), yet the same move universally overshoots into over-dispersion (SD-ratio 0.4-0.56 -> 1.26-1.37), a structural property of VS. Third, survey fidelity transfers only weakly to agentic behavior: in a single-model, single-domain booking task, a persona is dominated by a cheapest-default (~80%) that income modulates but does not override (comfort choice 0%->7%->32% across income bands). Fourth, a placebo-controlled memorization attack and an election backtest show VS keeps aggregate strength while subgroup and individual claims are contaminated by recall and underdetermination. We close with the corrective: model the distribution once (VS) and assign it to grounded characters at O(1) cost, with a budget-aware router whose honest AUC is 0.805, not the tautological 1.0 of a code-derived oracle. The central contribution needs no realism claim: it measures the internal inconsistency of the independent-agent route and the conditions under which the distribution-first route calibrates.
Gurkan Ozkan
Jul 17, 2026cs.RO

PACE: Persona Adaptation through Conversational Elicitation in Human-Robot Interaction

Equipping humanoid robots with coherent and adaptable personas is crucial for fostering natural, engaging, and trustworthy human-robot interaction (HRI). However, existing approaches often rely on static, hard-coded identities that lack the flexibility to adapt to individual user contexts. In this paper, we present PACE (Persona Adaptation through Conversational Elicitation), a novel framework for the interactive generation and deployment of structured personas on the Ameca humanoid robot. Our system introduces an Interactive Persona Elicitation Pipeline, enabling the robot to dynamically synthesize a tailored, psychologically grounded identity through user Q&A. This elicitation process feeds into a persona prompt compilation phase, generating a structured persona prompt built upon multi-perspective dimensions. We detail the Embodied System Integration required to translate this structured specification into expressive, multimodal humanoid behaviors. Through a comprehensive empirical HRI evaluation, we assess the impact of dynamically generated personas on user trust, perceived anthropomorphism, persona consistency, personal relevance, and interaction quality compared to a generic baseline. These contributions establish a scalable pathway for deploying personalized, interactive, and reliable identities in embodied humanoid assistants. Video demo is available at: https://lipzh5.github.io/PACE/
Peizhen Li, Longbing Cao, Megani Rajendran +3
Jul 13, 2026cs.HC

TRAIL: A Platform for Configurable Human--AI Teaming Experiments

An AI teammate's design properties (personality, communication style, when it speaks) can shape a team's trust, coordination, and decisions. Studying this rigorously demands infrastructure no existing tool provides: reproducible configuration of an AI teammate embedded in instrumented, real-time collaboration sustained over time. We present the Team Research and AI Integration Lab (TRAIL), a web platform that makes the AI teammate a configurable, reproducible design object, pairing a Big Five persona with a selective-participation message pipeline, dual memory, chained longitudinal experiments, and export-ready analytics. In a real six-session classroom deployment (about 51 students), TRAIL sustained longitudinal chaining, held the AI to a stable minority of the conversation, and enabled export-driven AI-human text-similarity analysis. A single blind persona change produced a design-consistent double dissociation: a cognitive-scaffolding agent drew stronger contribution ratings and closer linguistic alignment; a socially-supportive agent, a warmer team climate and lower over-reliance.
Mohammad Amin Samadi, Pedro Martins De Bastos, Jaeyoon Choi +3
Jul 12, 2026cs.AI

AI YOU Town: Make Friends and Money with Your Digital Twin

Existing approaches to infer user traits and generate responses consistent with a persona rely on static prompting. They lack calibrated uncertainty, ignore sequential evidence, and drift during long interactions. We present \textbf{AI YOU}, a framework that continually updates a personality profile with 22 dimensions from conversation and embodies it in a personal digital twin. Practically, the system combines prompting, Bayesian updating, and conformal prediction for persona inference. A periodically refreshed memory anchor and cognitive memory with three layers preserve persona consistency over long interactions. Across the main results, AI YOU \emph{(i)} achieves conformal coverage ranging from 0.921 to 0.976, \emph{(ii)} improves uncertainty calibration and reasoning grounded in memory, and \emph{(iii)} enhances persona fidelity over static prompting in role playing over 100 turns while reducing trait drift, for most evaluated backbones under adversarial settings with multiple agents. The prototype \emph{AI YOU Town} initializes an imaginative twin world for future interaction. The online demo is available at \href{https://quinnnnnne-ai-you.hf.space/}{\mbox{\texttt{quinnnnnne-ai-you.hf.space}}}.
Yan Lin, Yuyang Dai, Jiahui Geng +1
Jul 11, 2026cs.CL

Enjoy Your Talk: A Human-Centered Benchmark for Multi-Turn Dialogue with Decoupled User Simulation, Target Modeling, and Judging

Evaluating large language models (LLMs) as multi-turn conversational partners requires probing capabilities that single-turn benchmarks miss: persona consistency, evolving intent tracking, emotional dynamics, and goal completion. We introduce EYT-Bench, a human-centered benchmark built around a three-party decoupled design: a persona-grounded user simulator, a target model that separates intent perception from response generation, and an independent third-party LLM judge with optional multi-judge ensembling. Personas are sampled from public human-curated corpora, Nemotron-Personas-USA and PersonaMem-v2, rather than synthesized, reducing LLM-induced persona bias. EYT-Bench also introduces two trajectory-level metrics: embedding-based intent drift and final-intent completion rate (FICR), inspired by tau-bench. In a 17-target x 200-dialogue evaluation, EYT-Bench reveals four findings: (i) state-of-the-art closed- and open-source models are statistically close on subjective dimensions (empathy / persona / anthropomorphism vary within <= 0.3), but differ by up to 9x on objective intent tracking; (ii) reasoning ("thinking on") sharply improves objective tracking on long-context personas (+0.47-0.50 latent-intent accuracy on Gemma-4) while leaving subjective scores nearly unchanged; (iii) persona format dominates trajectory spread, with FICR saturating above 0.95 on Nemotron-USA but spreading from 0.53 to 0.88 on PersonaMem-v2; and (iv) the warm-up effect is robust on 16/17 models (one outlier, GPT-5.5, reverses the effect), with stable rankings across alpha in [0.05, 0.15]. A cross-judge ablation using deepseek-v4-pro confirms that target rankings and final-intent satisfaction are preserved across judges.
Jinglan Gong, Jiefan Lu, Hewei Guo +5
Jul 9, 2026cs.AI

AutoPersonas: A Multi-Timescale Loop Engine for Open-Ended Persona Evolution

Long-term persona agents must remain identifiable while adapting to new events, relationships, evidence, and social conditions. We identify self-locking as a runtime failure mode in continuing persona-life loops: locally plausible events keep appearing while the generated life collapses toward familiar environments, weak relationships, suspended decisions, and stale life stages. We trace this failure to model-level convergence toward high-probability behavioral channels and system-level context gravity from State, memory, history, and environment summaries. We introduce AutoPersonas, a multi-timescale life-environment engine for bounded persona-level recursive self-evolution. It separates environment-side Occurrences, accumulated Observations, and persona State. Its OSO loop admits divergent future-facing material while requiring evidence-governed absorption before State or reachability changes. A three-year compressed simulation exposed environment watermark shells, occurrence-hardening gaps, slow-change accumulation failures, recursive indecision, and weak relationship persistence. An eight-model 40-day stress test generated 1,600 events and found mean rolling 5-day action-category repetition of 95.2%-97.6%, with all models crossing 90% by day 11. Semantic re-keeping found 79.0%-88.0% macro-theme repetition across all direct-loop runs. In a same-runtime 40-day A/B, context-slice masking plus per-sample divergence targeting reduced macro-theme repetition from 61.8% to 36.3% and roughly doubled cumulative theme count. A juvenile-goblin fictional-world run reproduced the anti-fixation regime without hard real-world intrusions. These results support a bounded claim: separating controlled divergence from evidence-governed absorption can reduce persona-environment self-locking while preserving identity continuity.
Mengchen Li
Jul 8, 2026cs.AI

Persona Cartography: Charting Language Model Personality Traits in Weight Space

Large language models exhibit recurring behavioural patterns -- personas -- that shape generalisation and safety, but we lack reliable tools for decomposing, measuring, and controlling them. Our central insight is to treat personas as positions in a space of behavioural traits, using the OCEAN framework to describe model personas in terms of Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. We train low-rank adapters to amplify or suppress individual traits, and evaluate their effects using an LLM-judge calibrated against a human-validated panel, trait-specific multiple-choice benchmarks, and standard capability evaluations. Across six models from three families (4B-32B), we find that each adapter moves its target trait largely monotonically with scale, combines approximately additively with other adapters to construct mixed personas, and preserves performance on capability benchmarks at moderate scales. We further show that the induced trait axes affect safety-relevant behaviour in downstream evaluations: for example, moving along neuroticism and agreeableness axes affects frustration and sycophancy respectively. We also introduce an unsupervised psychometric pipeline that recovers four interpretable behavioural factors (tone, initiative, didacticism, epistemic caution) from model rollouts. Persona control can then be considered in terms of learning, scaling, and composing traits in weight space, providing a bridge between personality measurement, model editing, and safety.
Luke Baines, Anton Gonzalvez Hawthorne, Mariia Koroliuk +4
Jul 2, 2026stat.ML

The Dual Nature of LLM Persona: Aggregated Tendencies and Frame-Dependent Geometry

Evaluations of LLM personas via psychometric questionnaires typically rely on aggregate scores, discarding within-instance correlation structure. We test whether this geometric structure is intrinsic or frame-dependent. Constructing within-instance correlation matrices from IPIP-50 responses, we analyze geometry on SPD manifolds under manipulated question orderings in GPT-4o simulating American and Chinese-American personas. We find that persona expression comprises two dissociable components: aggregated features (Big Five scores) degrade under randomization (21% drop) but are frame-robust; geometric features (SPD manifold) collapse under frame misalignment (42% drop) but recover substantially (to 84%) under shared frames, surpassing aggregated features (76%). This collapse-recovery pattern reveals that persona geometry is not intrinsic but a frame-dependent coordination pattern encoding information invisible to aggregation. Our findings establish a dual-nature framework for LLM personas, frame-dependent geometry versus frame-robust aggregates, necessitating frame-aware evaluation and challenging static trait conceptions.
Yuan Yuan
Jul 1, 2026cs.CL

Persona Non Grata: LLM Persona-Driven Generations in MCQA are Unstable in Distinct Dimensions

Persona-driven generations (PDGs) have seen prolific use in research and industry applications, where a large language model (LLM) takes on a 'persona' while completing some task. While persona expressed through free-form text (like dialogue) has substantial work investigating stability or consistency, relatively, persona expressed in non-text-heavy outputs (like in multiple-choice question answering, or MCQA) is often overlooked. We work to address this gap, seeking to understand the instability of LLM PDGs in MCQA tasks. We develop three metrics investigating the performance, outcome, and question correctness stability, evaluating three distinct dimensions. Using these metrics, we find that instability varies consistently between model families and model size, and across question domains, with math/commonsense questions leading to greater instability. We also find task prompt format introduces more prediction instability than other hyperparameters, like temperature. Finally, we find that instability is related to task accuracy, and using our instability metrics, find different experimental settings that result in different best and worst personas for tasks, despite their similarity. This reveals the importance of checking hyperparameter instability in PDGs.
César Guerra-Solano, Xiang Lorraine Li
Jul 1, 2026cs.CL

From Personas to Plot: Character-Grounded Multi-Agent Story Generation for Long-Form Narratives

Although large language models (LLMs) have demonstrated impressive creative fiction generation, they struggle to maintain narrative consistency and coherent plot lines in long-form stories. In this work, we introduce a unified framework for long-form narrative generation and verification. MAGNET, a multi-agent goal-driven narrative engine for storytelling, generates stories with persona-grounded character agents that propose actions based on a shared world state and evolving story goals, while ATLAS is a graph-based pipeline that compares scene-level world representations across a generated story to detect hallucinations. By evaluating MAGNET using an LLM editor, pairwise rubric scoring, and ATLAS, we show that our framework produces coherent narratives compared to single-model prompting and IBSEN. At 100 pages, MAGNET reduced annotations and hallucinations by 41 and 50%, respectively, compared to the single model baseline and by 34 and 45%, respectively, compared to IBSEN, with pairwise rubric evaluation showing similar results. These results suggest that long-form narratives can emerge from explicit world-state tracking and goal-driven multi-agent generation, providing a foundation for controllable and structurally coherent long-form narrative generation.
Aayush Aluru, Chloe Ho, Muhammad Hammouri +5
Jun 29, 2026cs.CL

Using AI Agents to Automate Black-Box Audits of Personalization Algorithms at Scale

Personalization algorithms determine what content users encounter on online platforms. Auditing these systems is difficult because independent auditors have only black-box access to the algorithms, while personalization depends on users' attributes, behavior, and evolving interaction histories. Existing auditing methods face a tradeoff: studies with real users capture realistic behavior but are costly and hard to control, whereas sock-puppet audits scale more easily but often rely on scripted behavior that limits realism. Beyond this, both approaches struggle to decouple user attributes from user behavior, limiting our ability to causally understand personalization. To address this gap, we introduce a framework for black-box audits of personalization algorithms using generative AI agents as behavioral engines for synthetic accounts. Each agent is instantiated with a fixed persona, grounded in demographic and political survey data, and interacts with a platform's content by reasoning about it and choosing actions. Because behavior is fixed within each persona while platform-visible signals such as age, gender, or location can be experimentally perturbed, our design enables counterfactual auditing of how platforms respond to user attributes. As a case study, we deploy 1,120 agents on X shortly after the 2024 U.S. election, spanning 14 personas and three counterfactual conditions, collecting over 200,000 content exposures. We find that X's algorithmic feed amplifies toxic, polarizing, political, and right-leaning content relative to the chronological feed, with amplification varying sharply by user ideology. Counterfactual analyses show that demographic signals affect content delivery in persona-dependent ways: pooled effects are largely null, while subgroup-level effects vary in direction and magnitude. Our work establishes GenAI-based agents as a new tool for algorithmic auditing.
Alessandro Morosini, Sarah H. Cen, Andrew Ilyas +3
Jun 29, 2026cs.CL

Fund2Persona: A Framework for Building and Refining Financial Advisor Personas from Fund Disclosure Data

Demand for personalized financial advice is growing, yet current LLM-based advisors often fail to provide consistent and specialized guidance. Simple persona prompts rarely specify how a financial advisor should reason and often drift toward generic recommendations. We propose Fund2Persona, a framework that builds financial-advisor personas from real-world fund disclosures and refines them through an actor-scorer-patcher loop. We test whether the resulting personas can predict held-out portfolio changes and produce commentary consistent with fund managers' own explanations. They outperform generic baselines on both tasks. We further study two downstream diagnostics: market-scenario generation, where persona retrieval broadens plausible investment views, and multi-turn investor-advisor conversations, where matched personas give more specific and useful advice than a generic advisor. These results suggest that real fund data can bring manager-specific investment expertise to LLM advisors rather than merely changing an LLM's surface style.
Suhwan Park, Hoyoung Lee, Zhangyang Wang +5
Jun 25, 2026cs.CL

SocialPersona: Benchmarking Personalized Profiling and Response with Multimodal Social-Media Context

Personalized language-model assistants are often evaluated through a memory lens: can a model recall preferences users have explicitly stated in dialogue? More comprehensive personalization demands a harder capability -- inferring what users care about from the multimodal traces they naturally leave behind. We introduce SocialPersona, a benchmark for evaluating whether multimodal large language models (MLLMs) can recover revealed preferences from longitudinal social-media timelines and use them in dialogue. Built from longitudinal timelines of 171 everyday, non-promotional social-media users, SocialPersona contains text, images, timestamps, and 2,597 human-verified preference tags across seven interest domains, separating stable interests from recent interests. It supports two tasks: constructing structured user profiles from multimodal context and generating responses aligned with inferred profiles. Experiments with proprietary and open-weight MLLMs show that models can identify broad interest domains, yet their performance drops on fine-grained and recent interests and degrades further when inferred profiles must be used to personalize dialogue. Together with evidence that text and images provide complementary preference signals, these results indicate that robust cross-modal, long-horizon user modeling remains a key challenge, and that SocialPersona can help measure and advance progress toward assistants that infer and act on revealed preferences.
Qinkai Zhang, Yanyan Zhao, Xin Lu +3
Jun 24, 2026cs.AI

Refusal Lives Downstream of Persona in Chat Models

Linear directions in activation space have been identified for both refusal and persona traits in instruction-tuned chat models, but the two have been studied as separate mechanisms. We show they interact: a compliant persona gates refusal. In Qwen2.5-7B-Instruct and Llama-3.1-8B-Instruct, we extract a compliant model-persona direction and a refusal direction and intervene on both. Compliant persona steering suppresses refusal -- in Llama, the refusal rate falls from 97% to 2%. Reintroducing the refusal direction partially restores refusal at late layers but not at early ones. Projecting out the persona direction in a late-layer window restores it to baseline; projecting out a random direction does not. Refusal is therefore gated at the late-layer expression stage, downstream of where it is computed. Treating refusal as a single isolated direction misses its dependence on persona.
Viola Zhong, Qirui Li
Jun 22, 2026cs.CL

Self-Stigma Is Not a Monolith, but Generic Empathy Is: Persona-Conditioned LLM Support for People Who Use Drugs

Self-stigma predicts treatment avoidance and disengagement among people who use drugs (PWUD), yet conversational systems aiming to provide support typically treat self-stigma expression as a uniform signal. We present a three-phase, proof-of-concept study of a persona-aware approach to LLM support. Latent Profile Analysis (LPA) on indicator-level features from 1,174 self-stigma expressors on Reddit yields a four-persona typology validated against held-out behavioral and linguistic features. Sequential Bayesian and recurrent neural classifiers recover these personas from limited posting histories, substantially outperforming batch and few-shot LLM baselines (macro-F1 = 0.74 at 30 posts). Evaluation by eight clinical experts across three contemporary LLMs revealed a misalignment: persona-matched responses successfully achieved targeted behavioral shifts, yet raters holistically preferred the generic empathy of the persona-neutral baseline. Our findings suggest that holistic empathy judgments and clinically-aligned response design can pull in opposite directions, and that evaluating LLM-based stigma support requires rubrics capable of decomposing the two.
Layla Bouzoubaa, Rezvaneh Rezapour
Jun 19, 2026eess.AS

Sexualised synthetic personas encode and amplify gendered power asymmetries through voice

This work examines sexualised AI-generated English-speaking voices offered by a popular commercial platform. New technologies may enable sexual empowerment and greater diversity in gender expression, yet toxic masculinity, heteronormativity, and the abuse of women and LGBTQ+ people remain pervasive online. Drawing on a Feminist HCI perspective, we examine how commercial voice AI systems reproduce and circulate particular performances of gender. We conducted a listening experiment with a diverse group of listeners, combining quantitative adjective selection, qualitative free-text responses, and acoustic analysis. Participants evaluated male- and female-coded voices presented with either sexualised scripts or neutral text. Results reveal a narrow range of gender expression, largely binary and heteronormative. Female-coded voices are more frequently described using sexualised and submissive terms, while male-coded voices are more often associated with dominance and positive traits.
Alice Ross, Ariadna Sanchez, Elin Kanhov +2