Analytics

Online A/B experiments are the decision standard for user engagement, but traffic and readout time limit how many conversational-AI changes can be tested. We ask whether an offline signal designed to be computable without treatment-arm user exposure agrees with the outcomes of those experiments. We contribute a reusable construction and diagnosis checklist that treats an offline proxy as a chain of three alignments: behavioral label to product outcome, learned classifier to candidate-assistant behavior, and aggregated offline signal to experiment effect. A companion evaluation protocol audits the whole composite by interval-aware decision agreement, which compares offline and online confidence intervals instead of point estimates, and by within-experiment ranking. The instantiation we evaluate comprises a fixed evaluation suite on which candidate behavior is scored, an engagement classifier trained to predict session/prompt level engagements, and a calibration layer mapping sample-level score differences to online model-level engagement deltas. We then report the audit: 489 paired offline-online contrasts (one candidate arm against its control) from 27 experiments on a deployed multi-turn assistant, spanning model checkpoints to system-prompt tuning. Our primary test uses the 113 contrasts from eight experiments that ran after the map was frozen: on these the composite reaches 81.1% F1, against 34.3% for the raw classifier score it is built on, and makes no wrong-direction calls where that raw score makes 31. Every offline prediction was computed before its experiment ran to prevent overfitting. The evidence supports using the composite to prioritize candidates before scarce experiment traffic is allocated---in our deployment of the experiment, selecting among training checkpoints and tuning system prompts.

Learning generalizable robot manipulation policies requires large-scale and diverse interaction data, yet collecting real-world demonstrations remains costly and difficult to scale. Existing approaches to data collection are either dependent on specific robot hardware that limits crowdsourcing and transferability, or suffer from incomplete annotation and limited behavioral diversity. Inspired by how games sustain long-term human engagement, we explore an alternative paradigm that turns data collection into an engaging gameplay experience and transfers the resulting human manipulation experience to real robots. We present Project Kitchen, a VR-based gamified egocentric data collection platform that elicits diverse, goal-directed manipulation while remaining independent of specific robot embodiments and hardware, making it applicable to broader and potentially large-scale deployment. To bridge the game-to-real gap, we further introduce Game2Policy, which extracts embodiment-invariant affordance cues, including contact points and sub-goal states, from gameplay trajectories. An affordance model is pre-trained on game-collected data and then jointly fine-tuned with downstream policies using only a handful of real-robot demonstrations. Experiments show that Game2Policy improves average success rates by 10.0 points in simulation and 18.3 points on real robots in the few-shot setting. User studies and quantitative analyses further show that Project Kitchen promotes diverse manipulation behaviors and provides an engaging data collection experience. These results demonstrate the potential of gamified virtual environments as a scalable source of manipulation knowledge. The platform and code will be released upon acceptance.

Generative query suggestion aims to enhance user engagement by anticipating user intents and recommending relevant follow-up queries. A central challenge is to generate slates whose individual queries are useful while the slate covers distinct intents. We propose an Intent-Driven Query Suggestion Framework with dual-stage optimization. First, intent-aware diversity modeling constructs intent-aligned supervised fine-tuning (SFT) data and uses an Intent-Aware Diversity Reward to optimize intent coverage. Second, query-level credit assignment routes individual quality signals to the corresponding query tokens while sharing a slate-level diversity signal across the slate. Experiments on a large-scale production dataset, including online A/B testing and offline evaluation, show improvements in click-through rate, query quality, and intent coverage.

Large language models are increasingly used to generate and evaluate online content, yet it remains unclear whether the qualities they associate with higher engagement match what real users respond to. We study this question using 1.17 million answers to 25,978 questions from Zhihu, Quora, and Reddit, comparing real platform answers and AI-generated answers across four within-question engagement levels. We introduce Ontological Preference Measurement, which represents answers along three dimensions: logic, affect, and expression. We find a systematic gap between AI preference and real user engagement: as target engagement increases, LLMs add more explicit logical structure, while real user engagement is more strongly associated with affective and expressive salience. We call this tendency logic overbinding. Based on this diagnosis, we propose Ontology-Masked Reasoning Autoencoding (OMRA), a controlled intervention that masks and reconstructs over-explained spans while preserving stance, factual content, and coherence. Across four LLM families, OMRA reduces the measured gap by an average of 54.4%. In human evaluation, OMRA wins 62.4% of pairwise preference judgments against matched real platform answers, even though the real answers are more often judged to be human-written.

Web browsing often appears ephemeral: users visit a few websites, complete a task, and move on. However, even short fragments of browsing activity can contain rich and structured behavioral signals. In this work, we conduct a comparative empirical study of two complementary behavioral inference tasks: session-level user identification and next-domain prediction. Both tasks are derived from the same cleaned event stream and evaluated on large-scale anonymous browsing traces, with sessionization and splitting adapted to the temporal requirements of each task. For user identification, we evaluate classical and neural models operating on session-level behavioral and domain features. For next-domain prediction, we combine graph-based modeling with Large Language Models (LLMs). Experimental results show that short browsing sessions are highly identifiable, while future navigation actions are highly predictable from long-term interaction structure combined with recent behavioral context. Furthermore, LLM-derived semantic features yield only marginal gains over purely structural and sequential models, indicating that repeated interaction patterns remain the dominant predictive signal in the evaluated web-browsing setup. These findings highlight the extent to which interaction history substantially contributes to both user identifiability and navigation predictability in browsing traces.

The rapid adoption of generative AI has made final artifacts unreliable evidence of student learning, and AI detectors that examine only the finished product are inaccurate and ethically contentious. Process data offers an alternative, but prior work covers only English essay writing. We ask whether AI assistance carries a temporal signature, whether it generalizes from writing to programming, and whether it distinguishes ordinary collaboration from wholesale delegation. We analyze three public corpora: CoAuthor (1,447 keystroke-level co-writing sessions), RealHumanEval (editor telemetry from 243 programmer records), and a pre-LLM CS1 corpus (5.1 million keystrokes) as a human-only baseline, comparing minimal-AI work, collaborative AI use, and simulated wholesale delegation. Three findings emerge. First, the signature generalizes: AI contributions arrive in bursts far outside the author's own baseline in both mediums (paired d_z = 1.13 and 3.54). Second, engagement diverges by medium: 93% of AI-inserted characters survived to writers' final documents, while only 14% of accepted code suggestions survived intact. Third, classifiers using only observable temporal features separate simulated delegation from authentic work nearly perfectly (F1 $\geq$ 0.997; at most 0.5% of real work misclassified), while ordinary collaboration remains hard to distinguish from unassisted work. Temporal evidence flags wholesale delegation rather than assistance, positioning process visibility as a candidate evidentiary basis for academic integrity, pending validation in authentic coursework.

Conversational visual analytics (CVA) agents powered by large language models generate visualizations and natural-language explanations from open-ended queries. Evaluating these multimodal outputs is challenging: curated reference benchmarks are costly to author, cannot comprehensively capture the space of valid responses, and are unavailable in production. Building on the Lexara evaluation framework, we introduce Lexara-RF, a reference-free set of metrics that scores CVA outputs using only the prompt, data, and model response. We reformulate evaluation as verification: 13 metrics operationalize visualization design theory and Gricean cooperative principles as computable consistency, intent-alignment, and design validity checks. On a human-rated corpus of CVA test-cases, Lexara-RF achieves alignment comparable to reference-based formulations, outperforms surface-similarity NLG baselines, and localizes structurally grounded failures with high accuracy.

Analysts in emerging equity markets keep answering the same questions. Did fundamentals match the market's response? How does the local currency co-move with returns? Which firms outperform sector and benchmark, and which disclosures coincide with abnormal trading? These answers come from ad-hoc spreadsheets that are hard to reproduce, audit, or trust. We present OntoKG-EQ, a knowledge-based system that makes such queries reproducible, evidence-linked, temporally explicit, valid, and inspectable. It couples a bounded, competency-question-governed core ontology with a provenance-aware knowledge graph in which every class, property, shape, and metric is justified by one of five frozen questions. The system materialises market data into the graph, computes the metrics, validates its structure against declarative shape constraints, answers each competency question with a graph query, derives typed findings, and generates an explanation tracing each result to its observations, evidence, sources, and provenance. We evaluate on curated datasets from three emerging markets (Pakistan, Malaysia, Indonesia). Once each market's data is mapped into the common schema, the ontology, shapes, queries, and rules are reused unchanged. A relational-database baseline shows the graph changes no analytics. Its value is governance, provenance, and self-explaining structure. Because answers are rendered deterministically from the validated graph, their consistency with it is guaranteed by construction. Used as a reference, the system measures how consistently eight open language models transcribe the same evidence (provenance coverage 0.00 to 1.00). A study with a 17-participant convenience panel finds the evidence bundle significantly increased perceived trust and completeness. Code and data are openly released.

Short-form video platforms use recommender systems to maximize engagement through highly efficient personalized recommendations. However, the impact of these recommendations on users with ADHD compared to users without ADHD remains underexplored. Through this study, we introduce and operationalize the Engagement Trap, illustrating how recommender systems, while successfully optimizing for engagement, disproportionately disadvantage users with ADHD. This stratified study of 302 participants, recruited via the online platform Prolific, compares experiences between participants with and without ADHD. Our results show that while recommendations are perceived as relevant across groups, participants with ADHD report significantly higher levels of time blindness, post-usage regret, and emotional distress when consuming recommendations. Moreover, we collect feedback for several proof-of- concept, theoretical design interventions for neuro-inclusive design principles. These findings provide quantitative evidence of systemic differences in engagement-optimized recommender systems and highlight the unbalanced negative effects and interactions these systems create for participants with ADHD. We argue for neurodiversity-aware, human-centered design approaches that mitigate such algorithmic harms and support more equitable experiences.

LLM agents are rapidly becoming production software, deployed to handle customer service, adjudicate disputes, and operate internal systems. Notably, the work of building them is increasingly handed to coding agents, yet existing benchmarks say little about whether an AI system can deliver one under the conditions of a real client engagement. We introduce $\tau^\tau$-bench (pronounced hyper-tau-bench), a benchmark that makes agent construction the task. A developer agent is given the records a business actually keeps, a client who holds requirements, a production API that operations must run through, a codebase to inherit, and limits on serving cost and models: the same starting point a real engagement provides. From these it must deliver a complete customer-service agent, scored by deploying that agent against held-out simulated users. Across 53 tasks spanning four domains, the strongest configuration, Claude Opus 5 under Claude Code, passes just 23.9% of evaluation simulations. Meanwhile, an expert-authored reference ceiling scores 82.2%. The failures mirror ones human agent developers see: models issue shallow queries in place of deep comprehension of the records, communicate almost nothing to the client, and experiment too little with agent architecture and serving spend, shipping the first design that runs. We aim for $\tau^\tau$-bench to turn the work of cooperative agent building into a measurable target for coding agents.

This paper presents an experimental design for constructing a multimodal dataset to analyze user engagement in human-robot interaction (HRI). Prior studies have mainly relied on observable behavioral cues, with limited frameworks integrating physiological signals. We therefore propose a structured data-collection protocol to build a multimodal dataset that includes wearable physiological signals, behavioral data, and self-report measures under different levels of task complexity defined in this experiment.

E-commerce platforms increasingly personalize user experiences through machine learning, yet page layout decisions remain dominated by static rules and manual curation. We present a scalable bandit-based system that optimizes product page layouts in real time while preserving human control over design intent. A contextual bandit model dynamically selects the most effective layout for each session using user, item, and category-level features. The system leverages a LinUCB-based policy to balance exploration and exploitation as it learns from live user interactions. The architecture is designed for seamless integration into large-scale web serving stacks, supporting low-latency inference and continuous model updates. The system was first tested on entry product pages. In online A/B deployments on a major retail platform, our approach achieved positive lifts in session-level performance metrics over a strong heuristic baseline. Our results demonstrate that contextual bandits can effectively optimize visual and structural aspects of product discovery for user engagement, providing a scalable path toward learning-to-design the web.

Clinically relevant oncology information is distributed across heterogeneous, longitudinal documentation, creating substantial abstraction burden and requiring accurate attribution across specimens, tumors, biomarkers, and time points, while manual cancer-registry abstraction can require 27.2 minutes per case, highlighting the need for scalable methods that preserve clinical context while converting documentation into structured data. We evaluate an oncology information-extraction workflow in which OncoLens supplies multi-source, oncology-aware document selection, aggregation, and normalization from integrated EHRs, while the NimbleMind Multi-Agent System (nMAS) is a configurable oncology information-extraction workflow that extracts clinically relevant structured fields from fragmented oncology documentation. The extraction task uses a clinician-informed schema of 328 attributes spanning report metadata, diagnosis, staging, and cancer-type-specific information. nMAS separates clinician-defined field specifications from model execution and combines complexity-aware extraction, report-level consolidation, and source-grounded validation. The retrospective evaluation included 230 de-identified oncology documents from 40 patients and 418 clinician-reviewed document-field pairs containing 1,126 non-empty reference values. Evaluation focused on fields identified by clinicians as present in the source documents rather than exhaustively annotating all 328 schema fields. nMAS achieved a rank-weighted value-level precision of 82.6%, recall of 87.5%, and F1 of 85.0%, compared with an F1 of 66.4% for an independently implemented UMA-style MiniMax M2.5 comparator. These findings support the feasibility of using a configurable, source-grounded extraction workflow to convert fragmented oncology documentation into reusable structured data.

AI journaling tools can tailor prompts to a person's own sensed behavior, but it is unclear which behaviors respond to them. We analyzed 369 journal entries from an eight-week passive sensing study. An LLM labeled each entry as expressing an intention to change a behavior or not, and we measured follow-through against 26 sensor features with a 3-day before/after comparison. Responsiveness depended most on whether a behavior involves other people. Behaviors that depend on others improved in only 15 to 22% of cases, while behaviors a person can act on alone improved more often, up to 50 to 63%, though unevenly. How users wrote mattered less. No single text feature separated improved from unimproved entries; writing carried signal only within specific behaviors, most clearly for text messaging and for longer, more personal intention entries. The sample is small, so we treat these as exploratory patterns that point to where AI journaling nudges are most likely to work.

Popularity bias in recommendation systems arises when a majority user class generates disproportionate interaction data, causing the system to increasingly favour it while degrading recommendation quality for niche users. While extensive empirical evidence of popularity bias exists, the dynamics leading to its emergence are not well understood. In this work, we study the coupled evolution of recommender model updates and user engagement through the lens of dynamical systems. We formulate a stochastic process and analyse its asymptotic behaviour through an ordinary differential equation (ODE) framework grounded in two-time-scale stochastic approximation. We characterise the equilibrium points of this dynamical system, and derive conditions under which popularity bias is provably emergent, as well as conditions under which symmetric retention of all user classes is possible. We conduct experiments on synthetic data and real-world production logs derived from a large-scale commercial music recommendation platform to validate our theoretical results.

As capabilities rapidly increase, AI agents can move from running inside one app to acting across a user's devices over time. Yet existing agent systems still fall short in this scenario. This is because observations are scattered across devices and moments, but mainstream systems are not designed around this fact: a single agent that treats devices as tools lacks effective state management for all devices across time, and multi-agent systems coordinate across agents but do not maintain the compact carried state a cross-device, cross-time request needs. We argue that the agent should maintain an effectively designed state that organizes engagement evidence, stated facts, and the standing request in a compact, action-ready form for deciding its action given the current observation. To compare state designs, we construct a benchmark of user-agent interaction across devices and time. We instantiate this principle in Unified Agent, a stateful agent that carries interaction evidence across devices and moments and uses it with the current observation to act. In the default setting, it significantly outperforms our adaptations of four published designs. Across changes in multimodal large language model (MLLM) family, capability, and reasoning effort, it remains ahead of all compared systems, demonstrating that the state-design advantage is robust across MLLM settings. Our code and data will be publicly available on GitHub.

Despite the remarkable recent progress of video world models, social interaction between users and the characters within these worlds remains unsupported. To fill this gap, we present HelloWorld, a video world model that enables social interaction with in-world characters. With a single button press, users can prompt the on-screen character to respond toward the camera, e.g., turning to the viewer, waving, nodding, or speaking a short greeting. To make these interactions natural, we propose a self-distillation pipeline that finetunes the video generation model on data synthesized by itself. Each synthesized clip contains both social interactions and camera motion, allowing the model to learn camera-pose conditioning without degrading interaction quality. At inference, we further introduce a training-free module that determines when the interaction occurs. Upon a button press, it modulates the cross-attention masks of the DiT so that the interaction-related text prompt attends only to the frames within the press window, temporally localizing the character's response. We further build HelloWorldBench, a 400-sample benchmark with three social interaction metrics alongside three conventional metrics, for evaluation. Experiments demonstrate that HelloWorld surpasses a variety of baselines in interaction quality, while maintaining state-of-the-art picture aesthetics and camera-pose following. Project page: https://github.com/AlayaLab/HelloWorld

One of the most challenging problems entertainment live-streaming services face in recommendation systems is that user behaviors are sparse and delayed, and interaction data exhibits bias for different user segments. Unlike e-commerce applications where user actions follow linear sequences, live-streaming viewers engage in multiple concurrent behaviors of watching, chatting, following, and spending, each occurring with varying delays. We address these challenges through three key contributions: 1) a delayed window approach that extends feedback collection beyond immediate responses, 2) a multi-model architecture that combines fresh and delayed signals, and a segment-aware targeting module that optimizes ranking scores differently across user lifecycle stages, and 3) Multi-gate Mixture-of-Experts (MMoE) integration that jointly models correlated targets while reducing model parameters by 41.9% compared to independent models. Online A/B testing demonstrates significant improvements, including a +0.09% increase in Daily Active Viewers (DAV), generating millions more annual active viewer days, and +0.56% increase in highly engaged viewers' capped Average Revenue Per User (ARPU). Viewer-segment targeting achieved an additional +0.15% DAV improvement for newer and less engaged viewers, while MMoE enhancement added +0.08% overall DAV and +0.27% new follows. The proposed system processes ranking requests with low latency, providing a scalable approach for balancing multiple business objectives across diverse user populations. In addition, we tested the multi-model architecture on the Twitch mobile live feed and achieved a +1.12% increase in positive user-channel interactions (clicks, follows, and likes), demonstrating applicability beyond the primary use case.

Accurate traffic forecasting is essential for proactive resource management in edge computing, where service demand evolves dynamically across both space and time. In practical cellular edge systems, traffic exhibits strong spatial correlations among neighboring service regions and long-range temporal dependencies driven by user mobility and application behavior. Existing recurrent forecasting approaches can capture short-term dynamics but often struggle to model long-horizon traffic evolution under non-stationary conditions. To address this challenge, we propose a spatiotemporal graph Transformer framework that jointly models spatial interactions and temporal dependencies for traffic forecasting in edge computing. The framework employs graph neural networks to capture spatial correlations among service regions and leverages Transformer-based self-attention to learn long-range temporal patterns from historical traffic observations. By decoupling spatial representation learning from temporal reasoning, the proposed approach provides an effective mechanism for large-scale spatiotemporal traffic modeling. Extensive experiments on a real-world cellular network dataset demonstrate that the proposed graph Transformer consistently outperforms recurrent graph-based baselines, including GCN-RNN, GCN-LSTM, and GCN-GRU models, across multiple forecasting horizons. The resulting forecasts enable more effective proactive resource provisioning and reduce overload risk compared with reactive management strategies. These results highlight the potential of graph-enhanced attention mechanisms for building intelligent and adaptive edge computing systems.

In Intelligent Transportation System (ITS), unmanned aerial vehicle (UAV)-based surveillance offers an innovative solution to traffic surveillance with wide coverage and real-time data collection capabilities. In comparison to fixed ground-based infrastructure, UAVs are able to respond to dynamic traffic but present challenges such as vehicle detection at varying altitudes, compensation for motion-induced image variations and efficient processing of high-resolution images. Deep learning has been largely beneficial on improving the detection accuracy; however, for practical deployment, a critical assessment of the accuracy, latency, and harmonization with current transportation systems needs to be carefully considered. This survey reviews recent advancements in the UAV-based traffic monitoring, with a primary focus being deep neural network models for traffic analytics in various urban settings. Three main challenges identified in the literature are ensuring compatibility with traffic control systems, achieving real-time processing to optimize traffic flow, and maintaining robust detection in different environmental conditions. Existing solutions often lack comprehensive frameworks for utilizing UAV captured data to respond to incidents and manage traffic effectively. Future research should focus on optimal detection models, edge processing, and adaptive control integration to improve the responsiveness of urban traffic management.

Relevance evaluation plays a crucial role in personalized search systems, serving as a guardrail alongside user engagement metrics to ensure that search results align with user queries and intent. While human annotation is the traditional method for relevance evaluation, its high cost and long turnaround time limit its scalability. In this work, we present a VLM-based automated relevance evaluation pipeline deployed within Pinterest Search for online A/B experiments. We rigorously validate the alignment between VLM-generated judgments and human annotations, demonstrating that VLMs can provide reliable relevance measurement for experiments while greatly improving the evaluation efficiency. Leveraging VLM-based labeling further unlocks opportunities to expand the query set, optimize sampling design, and efficiently assess a wider range of search experiences at scale. This approach leads to higher-quality relevance metrics and significantly reduces the Minimum Detectable Effects (MDEs) in online experiment measurements.

Deep search agents answer difficult information-seeking questions by iteratively issuing search queries to gather supporting evidence, but it remains unclear whether and how greater search effort leads to better answers. We study these questions through a trajectory-level diagnosis of long-horizon search agents. Using human-annotated document-level relevance judgments, we evaluate the evidence retrieved at each search step and separate two stages of agent behavior: what evidence an agent retrieves and how effectively it uses that evidence. This distinction further allows us to decompose failures into retrieval gaps, where the necessary evidence is never found, and utilization gaps, where relevant evidence is retrieved but not used correctly. With the retrieval model and evaluation harness held fixed, we compare six agents on BrowseComp-Plus and further validate our findings on BrowseComp with an open-web search API. Across settings, we find that search effort and answer quality are only weakly aligned. Answer accuracy is better correlated with the quality of retrieved evidence, especially cumulative retrieval recall, than with the number of searches or the amount of context consumed. Useful evidence often appears early in the trajectory, yet agents tend to continue searching, producing a long tail of low-yield retrieval steps. At the query level, exploratory reformulations remain useful, but the best-performing agents issue far fewer redundant queries. Overall, by systematically characterizing the search behavior and failure modes of long-horizon search agents, this work points to practical directions for building better deep research systems, including stronger query formulation, more effective evidence selection and context management, and stopping criteria based on whether sufficient supporting evidence has been retrieved.

Bibliometric indicators - citation counts, h-indexes, co-authorship networks - have long anchored science, technology, and innovation (STI) analytics, yet suffer from temporal lag, semantic shallowness, and an inability to capture the non-linear dynamics of contemporary knowledge ecosystems. Dynamic knowledge graphs and large language models (LLMs) have each been proposed as remedies, but neither is sufficient alone: existing scholarly knowledge graphs remain largely static, while LLM-driven pipelines are prone to hallucination, opacity, and corpus bias without structured grounding. This paper proposes a hybrid, symbolic-first framework integrating all three traditions under explicit methodological constraint. Organized across five layers - an open scholarly data backbone, a dynamic versioned knowledge graph, a constrained LLM-assisted semantic augmentation layer, a multi-layer validation pipeline, and an analytics layer - the framework positions LLMs strictly as generators of provisional candidate enrichments. Candidates become analytically admissible only after passing structural, evidentiary, comparative, and selective expert validation, with full provenance recorded at every stage. The analytics layer supports both established bibliometric indicators and extended graph-based analyses, including trend emergence detection, science-to-technology pathway mapping, and policy-oriented gap analysis. The framework's central theoretical contribution is treating validation as the mediating principle between semantic flexibility and epistemic discipline, enabling STI analytics that is semantically richer and temporally more responsive than static bibliometrics while remaining aligned with the evidentiary standards of science-of-science research. Governance considerations addressing reproducibility, bias, and auditability are also discussed.

We introduce Rushes, a dataset and benchmark for studying revealed human engagement preferences in interactive narrative environments. Rushes is collected through a game interface where users interact with AI-generated branching narratives and select one choice from a small, explicit candidate set at each decision point. Each interaction logs the full candidate set, the user's choice, and the evolving narrative context, yielding time-ordered trajectories with persistent user-level identifiers. Rushes contains 44,226 decision events from 8,167 unique users across six games, capturing sequential, personalized engagement behavior rather than static judgments. We show that user choices exhibit structured, non-random patterns, quantified by a low choice entropy relative to a uniform baseline. We position Rushes as a diagnostic benchmark for pluralistic alignment and demonstrate a robust Engagement Gap: state-of-the-art LLMs, including GPT-5, fail to outperform simple baselines. While classical Matrix Factorization (SVD) captures measurable personalized signal (37.7%), frontier LLMs (34.23%) struggle to even match the Popularity Baseline (36.4%) on event-level choice prediction. This gap suggests that single, population-level objectives, like those used in modern RLHF, appear insufficient to capture heterogeneous, context-dependent engagement signals. As a result, even highly capable models default to majority preferences rather than adapting to individual trajectories. We release Rushes to support research into pluralistic alignment and sequential decision-making in generative systems. The full code for the platform and dataset will be available here: https://github.com/microsoft/rushes

This study empirically analyzed generative AI as an emerging discovery pathway to academic library resources. Utilizing web analytics from August 2023 to October 2025, the research identifies a significant increase in AI-mediated traffic, particularly following the integration of linked citation features. Referral analysis identified ChatGPT, Perplexity, and Gemini as the primary platforms driving this traffic. A substantial portion of users reached the institutional repository, primarily accessing electronic theses and dissertations. This pattern suggests that AI retrieval mechanisms effectively surface resources with structured metadata and stable permalinks that are Open Access and freely available. The results illustrate how AI ecosystems currently expose library resources and underscore the need for continued analysis and a strategic response to the evolving AI landscape.

As LLM adoption becomes more widespread, there is a growing interest in detecting LLM-generated content, for example through LLM detection tools and through heuristics based on language patterns. Detectors operate as an intervention that steers not only the detected attribute itself, but also downstream metrics such as LLM usage and output quality. In this work, we demonstrate how imperfect LLM detectors lead to counterintuitive impacts on these downstream metrics, by distorting how users are incentivized to use LLMs in their workflow. We develop a stylized model which captures how users strategically choose how much to use the LLM and how to post-process content to reduce the detected attribute. Using this model, we show that LLM detection can counterintuitively lead humans to increase their LLM usage. Moreover, even when reducing the detected attribute improves output quality, we find that introducing an LLM detector can lead users to produce lower quality outputs. In contrast, we show that detectors result in a clean "rise-then-fall" pattern for the detected attribute, which we empirically reproduce for word frequencies on arXiv abstracts. Altogether, our work illustrates how LLM detection can distort LLM usage and output quality, uncovering failure modes when LLM detectors operate as an intervention on these downstream metrics.

As recommender systems mature in the past few years, their optimization objectives have evolved from a primary focusing on short-term behavioral signals to a broader emphasis on long-term user engagement and retention. However, directly optimizing retention is difficult because return signals are sparse, delayed, and only partially attributable to earlier recommendations. Prior work has addressed this challenge with sequential modeling and reinforcement learning, but these approaches typically require task specific reward engineering, substantial computational overhead, and surface specific implementations that are difficult to generalize. In this paper, we present a unified, model-agnostic downstream reward framework for optimizing long-term user value in large-scale recommendation systems. First, we formulate the downstream reward learning problem and develop an offline screening framework to identify session level behaviors that are both observable early and predictive of future retention. We then propose several model-agnostic downstream rewards signals derived from observed user action patterns across multiple sources. We further discuss the engineering effort to productionize the proposed rewards derivations and challenges we faced when adding them to our ranking models. Online A/B experiments demonstrate consistent improvements in engagement and retention-related metrics, and the framework has been deployed across multiple Pinterest surfaces, including Homefeed, Related Pins, Search, and Notifications.

Personalization in two-sided marketplaces relies heavily on user-level features, yet for platforms with infrequent, high-consideration purchases, a large fraction of users lack sufficient history for effective recommendation, spanning both paid and organic channels. At Airbnb, a substantial share of search requests comes from logged-out or first-time users, with this challenge especially pronounced on paid-channel landing pages, leaving traditional user-level features unavailable for a large fraction of traffic. Privacy regulations and increasing restrictions on third-party cookies further limit identifier-based tracking for non-essential use cases. This paper introduces Proximity Features, a privacy-compliant feature system that groups users by geographic proximity using geo-IP data and an adaptive clustering algorithm, producing aggregated user-level signals for groups of approximately 1,000 nearby users without requiring a persistent individual identifier at inference time. Privacy is preserved by design: the pipeline operates on consented, aggregated data only within consent-gated privacy controls. The system is deployed in production at Airbnb, serving multiple surfaces including marketing landing pages and destination recommendation, with engagement emails integration under way. Online A/B experiments demonstrate statistically significant lifts in bookings, with the largest gains observed among users with absent or stale history.

Large language models (LLMs) are rapidly reshaping workplace communication, yet whether AI-assisted writing changes how recipients actually behave, and through what channel, remains unknown. Here, in a randomized crossover field experiment, 121 employees across six companies sent work emails under three conditions over three weeks: unaided writing, GPT-5 rewriting in a playful tone, and GPT-5 rewriting in a professional tone. Across 16,880 emails, playful editing increased emotional positivity (B=+0.068, p<0.001), and professional editing decreased it (B=-0.041, p<0.001), yet neither condition directly altered open rates, reply rates, or response times. Instead, within-sender positivity strongly predicted both opening (OR=2.05) and replying (OR=3.32, p<0.001), a significant indirect pathway through which AI editing shaped behavior, in the absence of any direct effect. These findings suggest that AI-assisted communication shapes workplace engagement not through its use, but through the emotional tone of the language it produces.

Information Operations on social media networks have been identified as a significant threat to democracy and modern society, but they are challenging and expensive to detect by humans. Existing supervised IO detection methods fail to capture the dynamic nature of evolving IO user behavior, while existing unsupervised approaches rely on oversimplified assumptions of coordination among IO users that may not exist in practice. To overcome the limitations of existing methods, we formulate IO user detection as an anomaly detection problem and propose a novel unsupervised IO user detection approach called Temporal-bEhavior-laNguage Signals for information Operation Recognition (TENSOR), which leverages multimodal data, including temporal online user behavior, such as message posting activities, and the textual content of the messages. The motivation is that IO users are typically a very small fraction of all online users and have unique temporal behavioral and language patterns. Specifically, we train a Temporal Point Process (TPP) to capture abnormal temporal behavioral patterns of IO users because they are known to behave in a coordinated manner for IO campaigns. We further introduce a novel evidence function that converts LLM responses, which are generated from user post timelines, into quantitative scores to adjust the TPP outputs for better IO user detection. Experimental results show that TENSOR outperforms the baselines on five real-world IO datasets. Code is available at https://github.com/xiuzhenzhang/TENSOR.

The ability to automatically infer analytic intent from user interaction histories could enable interactive AI systems to proactively assist users during exploratory data analysis. In this paper, we examine whether provenance logs -- detailed records capturing sequences and timing of user interactions -- can be used to classify user intentions in visual exploration tasks. To investigate this, we record how participants interact with multiple multidimensional data projections across a range of analytic tasks, capturing fine-grained mouse interaction data throughout each session. We find that distinct behavioral signatures emerge across different analytic objectives. For instance, users examining properties of specific clusters exhibit markedly different interaction patterns compared to those searching for outliers. More importantly, we show that embedding contextual information into interaction provenance enables classifiers to predict user objectives that generalize across datasets and projection methods. These findings demonstrate that low-level interaction data can serve as a practical bridge to high-level analytic intent, contributing to the development of intent-aware visualization systems.

Proactive robots are increasingly deployed in public environments where people are encountered not as isolated individuals but as members of cohesive social groups. Yet whether the prevailing design paradigm in proactive human-robot interaction (HRI) accounts for the relational structure that defines a group as a social unit remains largely unexamined. Through a systematic review of 63 proactive HRI studies in group settings from 2000 to 2025, we identify a recurring tendency, the Individual-Targeting Assumption (ITA), in which robots treat co-present people as independent engagement targets. We find that ITA is present in 60.3% of the corpus, with group-aware approaches emerging almost entirely after the robot is already embedded in an ongoing interaction. Critically, how a robot should detect and negotiate entry into a pre-formed group before initiating contact remains unaddressed across the corpus. Three failure modes, engagement misdetection, social ratification blindness, and bystander neglect, emerge as recurring patterns when proactive robots interact with human groups. These findings reframe proactive HRI in group settings not as an extension of dyadic interaction but as a qualitatively distinct design problem, and they identify the robot's approach to the group during the entry phase as a critical and understudied open challenge.

Deep multimodal brain-encoding models now predict fMRI responses to naturalistic video with high accuracy; whether their predicted neural signals also forecast behavioral engagement is unknown. We run TRIBE, the winning model of the 2025 Algonauts challenge (Llama-3.2 + V-JEPA 2 + Wav2Vec-BERT), on 48 YouTube videos and reduce its predicted cortical response to a per-second engagement curve, the global field power. Correlated against each video's "most replayed" heatmap, a proxy for re-watch, it shows no evidence of prediction: the pooled position-controlled partial correlation is +0.058 (95% CI [-0.04, 0.15]; t(47)=1.21, p=0.23), and not above simple loudness/motion baselines. The raw correlation is also near zero; the moderate values for music videos are an onset-replay artifact. The null holds across six cortical-network readouts, value/salience ROIs, and a permutation test; a supervised leave-one-video-out probe appears to reach r=0.47 but collapses to a temporal-shape artifact under a proper position control. Running the probe on TRIBE's input streams reveals at most a small, borderline visual-stream signal (matched vs. mismatched p=0.004-0.06) and none in audio, text, or the predicted cortex. The inter-subject-correlation readout, the closest prior positive result, is unavailable from the subject-averaged released model, so we fit our own per-subject encoders on the Algonauts fMRI (validated in-domain at r=0.15 and cross-domain, Friends-to-film, at r=0.10); the predicted ISC still does not track re-watch (r=-0.04, p=0.34). We bound rather than merely fail to reject the null: a Bayes factor gives moderate evidence for it (BF01=3.2), an equivalence test excludes effects above r=0.14, and the target's split-half reliability (0.82; ceiling r=0.9) rules out a noisy-label artifact. We release code, a video-ID manifest, and a heatmap-acquisition method robust to YouTube's SABR streaming.

Personalization algorithms determine what content users encounter on online platforms. Auditing these systems is difficult because independent auditors have only black-box access to the algorithms, while personalization depends on users' attributes, behavior, and evolving interaction histories. Existing auditing methods face a tradeoff: studies with real users capture realistic behavior but are costly and hard to control, whereas sock-puppet audits scale more easily but often rely on scripted behavior that limits realism. Beyond this, both approaches struggle to decouple user attributes from user behavior, limiting our ability to causally understand personalization. To address this gap, we introduce a framework for black-box audits of personalization algorithms using generative AI agents as behavioral engines for synthetic accounts. Each agent is instantiated with a fixed persona, grounded in demographic and political survey data, and interacts with a platform's content by reasoning about it and choosing actions. Because behavior is fixed within each persona while platform-visible signals such as age, gender, or location can be experimentally perturbed, our design enables counterfactual auditing of how platforms respond to user attributes. As a case study, we deploy 1,120 agents on X shortly after the 2024 U.S. election, spanning 14 personas and three counterfactual conditions, collecting over 200,000 content exposures. We find that X's algorithmic feed amplifies toxic, polarizing, political, and right-leaning content relative to the chronological feed, with amplification varying sharply by user ideology. Counterfactual analyses show that demographic signals affect content delivery in persona-dependent ways: pooled effects are largely null, while subgroup-level effects vary in direction and magnitude. Our work establishes GenAI-based agents as a new tool for algorithmic auditing.

Modern AIGC pipelines deliver high-fidelity images and videos but presuppose a well-formed creation instruction, while end users rarely articulate visual details, leaving generators misaligned with user demand. We study personalized content generation, which turns a user's interaction history into an executable instruction for downstream synthesis, and identify two obstacles: behavior must be encoded in a form legible to language reasoning, and the model must acquire instruction-writing skill absent from both pretraining and behavior data. We propose NaviGen, which represents each item with a dual identifier coupling a collaborative code and a textual code as a behavioral substrate and a semantic bridge in one token stream. On this representation, a two-stage SFT+RL pipeline first distills preference reasoning and instruction writing from evolutionarily searched supervision, then aligns generation with user intent through hierarchical and self-consistent rewards. Experiments across product, game, and short-video domains show that NaviGen improves personalized image and video generation, strengthens next-item prediction, and yields more specific, relevant, and visually generatable instructions. Our code is released at: https://github.com/iLearn-Lab/NaviGen.

Human-robot interaction (HRI) evaluation relies almost exclusively on human-completed questionnaires, leaving the robot's perspective unexamined. We propose an \textit{inverted evaluation}, in which LLM-powered robots complete the same standardized instruments from their own perspective, and test whether these ratings agree with human ground truth. In Study1, five LLMs completed HRI-CUES, Godspeed, and RoSAS questionnaires for 25interactions ($N = 1{,}522$ evaluations) from the HRI-CUES dataset. LLMs achieved moderate-to-strong agreement on engagement dimensions (satisfaction $r$ up to $.65$ and enjoyment $r$ up to $.72$) with excellent test-retest reliability (ICC $\geq .82$), but \textit{systematically inverted} the comfort/strangeness dimension ($r = -.44$ to $-.67$, all $p < .05$), conflating engagement with comfort. In Study2, a Nao robot running ClaudeSonnet~4.5 replicated these patterns in live interactions ($N = 4$), including real-time turn-by-turn assessment. The strangeness failure persisted across five models, synthetic controls, and embodied deployment for two participants. We argue that current LLM-based robots lack access to the internal affective states needed to assess constructs like strangeness, and that inverted evaluation requires supplementary modalities (e.g., physiological signals, gaze, proxemics) to move beyond behavioral proxies. These findings establish boundary conditions for using LLMs as interaction evaluators in HRI.

LLMs can personalize education, although current static-prompt tutoring systems struggle to adapt to diverse academic disciplines. We develop and test a system with subject-aware prompting, based on 14 pedagogical features (e.g., tutor scaffolding, student understanding) extracted from raw transcripts. We first train a prompt routing model in a simulation environment, and then deploy it for online adaptation with actual high-school students. The simulation benchmark shows the router outperforming two static baselines ($0.694$ vs. $0.647$ and $0.64$, $p<0.001$). A/B testing ($N=656$ conversations from 359 students) shows sim-to-real transfer where the model switches from analytical to scaffolding learning strategies. Our adaptive prompt selection mechanism improves instructional efficiency, maintains pedagogical quality and reduces interactions by around 3 turns ($p=0.007$). While a greedy router achieves a comparable exercise conversion rate with the baseline ($19.1\%$ vs. $19.6\%$), a stochastic router that samples strategies leads to a higher conversion rate ($28.1\%$).

People increasingly get answers straight from AI search engines like ChatGPT, Claude, Perplexity, and Gemini rather than scrolling search results. Brands that once focused on search engine optimization (SEO) must now optimize for how these engines represent, cite, and recommend them -- a shift variously called Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search Visibility. We treat AEO and AI Visibility as part of GEO, and study how to measure brand visibility across AI engines: what they value when they cite a brand, which sources they rely on, and what content large language models surface. The hard case is everyone outside the already-authoritative top brands -- SMEs, D2C brands, creators, and early-stage startups. We analyze 100K+ prompt responses across 100+ brands tracked on Ranqo between March and May 2026. First visibility runs form a clear three-tier brand-stature ladder: global household names (e.g., Stripe, Nike) appear in 73% of relevant AI answers on their first run; established mid-market and regional brands (e.g., Olipop, Klaviyo) in 44%; niche and small brands in just 11% -- about 30 percentage points per step. When engines cite sources, about 78% go to corporate websites; among non-corporate sources YouTube leads, ahead of Reddit, editorial media, and Wikipedia. The highest-leverage page is the ranked "best-of" listicle, the most-cited content format at about 21% of all citations. Sentiment is the unstable signal: whether a brand is framed positively or negatively flips about 6.7 times more often than whether it is mentioned at all. These findings provide a first large-scale baseline for measuring GEO: AI brand visibility can be measured, differs by platform, and varies strongly by brand maturity. We close by proposing seven v1.1 protocols to test whether specific recommendations can causally improve AI visibility.

Adaptive AI ethics instruction in graduate research training benefits from intake measures that reflect differences in prior LLM experience. Prior coursework or workshop attendance is an obvious candidate, but it is not clear whether it is associated with pre-instruction ratings on key AI perception items. We compare three candidate intake features, self-reported usage frequency, self-rated LLM familiarity, and prior AI education, across five baseline perception outcomes in 93 bioscience graduate and postdoctoral trainees enrolled in a required research ethics course. Usage frequency shows Holm-corrected associations with all five outcomes, self-rated familiarity with three, and prior AI education with none. A threshold-like pattern at the lower end of the scale is most visible for training interest and accuracy trust rather than appearing as a uniform gradient across all five outcomes. In a short intake survey, reported LLM use is more consistently associated with these perceptions than prior coursework or workshops, with self-rated familiarity serving as a secondary indicator. These results suggest that simple pre-instruction behavioral signals can inform lightweight intake profiling for adaptive AI ethics education.

Conventional human-in-the-loop approaches typically involve users only when a robot encounters failure or uncertainty, treating humans primarily as tools for improving robot performance. However, in many human-centered robotics settings, interaction should support engagement by keeping users involved in decision-making rather than limiting them to failure-driven interventions. This is particularly compelling in physical caregiving, where mobility limitations can reduce users' ability to intervene or modulate the robot's behavior in the moment. As a result, failure-driven interaction policies may relegate users to passive observers for long stretches of the task. For example, a user with mobility limitations may feel less engaged when being continuously and passively fed by a robot. At the same time, overly frequent interaction can be tiring and increase the user's workload. To address this trade-off, we propose Engagement-aware MPC (E-MPC), a user-engagement-aware method that plans interaction to maintain engagement while respecting a workload constraint. E-MPC leverages a user interaction dynamics model that captures how user engagement evolves as a function of both the frequency and type of interaction. Rather than requesting input only when difficulties arise during task execution, the robot proactively considers the user's preferred level of engagement throughout the task, balancing autonomy and interaction while ensuring task success. We evaluate E-MPC in simulation with several ablations and baseline comparisons. Results demonstrate the effectiveness of our approach across diverse user personas. In addition, we conduct a real-world user study with participants with emulated mobility limitations on a robot-assisted bite acquisition system, showing that E-MPC improves user experience while maintaining task success.

Human mobility appears highly diverse, yet much of a person's daily mobility can be explained by a small set of recurring behavioral templates, such as commuting, school-centered activities, caregiving, nightlife, or errand patterns. We present \texttt{IBAD} (\underline{I}nterpretable \underline{B}ehavioral \underline{A}nomaly \underline{D}etection), a framework that learns interpretable daily mobility templates and represents each individual as a distribution over mixtures of these templates. Rather than focusing on specific locations, IBAD characterizes activities that individuals perform across locations. This approach first discovers global behavioral templates using Latent Dirichlet Allocation (LDA), then employs a hierarchical self-supervised model to learn normal behavior of individuals from their soft behavioral templates. We also introduce a \emph{splicing benchmark} that creates controlled behavioral mismatches between an individual's historical profile and injected mobility patterns. Experiments on real-world and synthetic datasets show that daily behavior can be effectively decomposed into a small number of interpretable templates. Crucially, we show that the learned behavioral archetypes \emph{transfer} across distinct geographic and demographic contexts. Furthermore, IBAD maintains a robust competitive performance across all settings. For reproducibility purposes, the code is accessible at ~\href{https://github.com/USC-InfoLab/IBAD}{https://github.com/USC-InfoLab/IBAD}.

While non-verbal behaviors and expressive movements are essential for natural human-robot interaction, existing methods often overlook a crucial element: the human's internal cognitive state. Frequently, proactive multi-agent systems can interrupt humans at inopportune moments, leading to cognitive overload and decreased task performance. This paper introduces a framework for generating "cognitively aligned" multi-agent interactions, enhancing the ability of robotic systems to contextually defer communications to the user of an agent system during moments of high human mental workload and engagement. We present the design and implementation of a closed-loop architecture that explores the interplay between autonomous task execution and real-time neurophysiological focus. Using a consumer-grade Brain-Computer Interface (BCI), our approach continuously monitors Electroencephalography (EEG) spectral band powers while a human performs an engagement-inducing task. We propose an engagement-driven pipeline where an HTTP-based signaling mechanism places a primary agent's sensory inputs and audio outputs into a holding state upon detecting high engagement. This allows secondary agents to seamlessly process complex, delegated tasks in the background. Once the human's cognitive state returns to a lower cognitive load baseline, the primary agent releases the queued agent message. Our preliminary results demonstrate the feasibility of leveraging real-time signal processing, Large Language Models (LLMs), and physical robotic embodiments to create cognitively-aware, non-intrusive multi-agent systems.

Understanding the digital world on mobile devices is shifting from static UI perception to dynamic action comprehension. This capability enables models to convert visual state transitions into operational knowledge, defined as short natural-language sentences that describe action types, target UI elements, textual arguments, and execution orders. However, due to the highly diverse and heterogeneous UI designs across applications, existing vision-language models (VLMs) struggle to accurately infer these underlying operations. To bridge this gap, we introduce Teach VLM, a core model designed to translate mobile screen trajectories into step-wise operational knowledge by extracting and analyzing operation-related keyframes from demonstration videos. To address the scarcity of aligned training data, we develop a systematic data flywheel for scalable data acquisition. We further introduce a novel Chinese Mobile Screen Teach Benchmark for fine-grained evaluation. Building upon Teach VLM, we propose the Teach-and-Repeat paradigm, where the generated operational knowledge serves as an interpretable procedural reference to guide downstream screen-based execution agents. Extensive evaluations demonstrate that Teach VLM significantly outperforms strong VLM baselines, achieving state-of-the-art performance in operation semantics prediction. Furthermore, experiments in Android World show that our paradigm yields consistent Task Success Rate improvements for downstream agents. Together, Teach VLM and the Teach-and-Repeat paradigm offer a practical pathway from raw demonstrations to reusable task automation.

We present SUPERBROWSER, an autonomous web-navigation agent designed against a single guiding hypothesis: a web agent should browse the way a person browses. A human reading a page does not retain every pixel they have seen; they look at a few candidate targets, decide on one, and remember only what is needed to keep the goal alive. We operationalize this perception-cognition-action triad as three coupled mechanisms. First, a vision-first bounding-box pipeline labels candidate interactive regions on every screenshot and feeds them, asynchronously prefetched, to the language model so that the "eye" precedes the "hand". Second, a three-role brain -- an Orchestrator that classifies and routes, a Planner that evaluates progress every few steps, and a Worker that emits per-step actions -- separates strategic from operational reasoning. Third, a structured Ledger stores only what a person would: the goal, the last three actions, a small set of facts and dead-ends, and a handful of checkpoints; a six-phase eviction loop systematically discards stale screenshots, state blobs, and reasoning traces from the live context. Action execution is a three-tier click cascade (Chrome DevTools Protocol to Puppeteer to scripted) with humanized Bezier motion, plus a chevron-aware bounding-box snapper that resolves the "small arrow beside a large label" ambiguity. On the Mind2Web Hard benchmark (66 tasks), SUPERBROWSER attains 89.47% success, placing third overall and ahead of every published open/research browser-agent baseline by a large margin. We argue that the gain comes not from any single trick but from the consistent application of a cognitive contract throughout the system.

Public social media posts can reveal private information through weak cues scattered across text, images, or metadata. Such leakage is often cumulative and cross-post: cues that appear harmless in isolation may jointly expose a user's home, workplace, or routine. However, current research lacks a unified benchmark for user-level multimodal privacy leakage and an evaluation metric that captures exposure severity beyond binary accuracy. To address these gaps, we propose SopriBench, a synthetic benchmark guided by leakage patterns abstracted from a private reference corpus of Rednote and Instagram accounts, covering 50 user profiles and 1,569 images with attributes, contextual sensitivity, granularity, leakage type, inference difficulty, and supporting evidence. We further introduce the Privacy Exposure Score (PES), which weights value granularity by contextual sensitivity. Inspired by abductive reasoning, we introduce Argus, a training-free agentic framework for cumulative leakage inference. Argus forms hypotheses from accumulated evidence, verifies supporting evidence, and aggregates cross-post cues into privacy profiles, achieving 0.55 PES, a 25% improvement over the strongest baseline, with the largest gain on cross-post leakage.

E-commerce recommender systems strongly influence which products users consider and purchase, yet sustainability signals such as Product Carbon Footprint (PCF) are almost never available at catalog scale. We study carbon-aware product recommendation in the realistic setting where PCF labels are missing for most items and must be inferred. We first estimate product-level carbon footprints via a retrieval-augmented PCF estimation pipeline that transfers supervision from the Carbon Catalogue, a small set of life-cycle-assessed products, to a large unlabeled e-commerce catalog using semantic similarity search, few-shot LLM prompting, and a nearest-neighbour fallback. We then apply a carbon-aware post-hoc re-ranking strategy on top of relevance scores produced by three established recommendation models: BPR, NeuMF, and LightGCN. The method trades off predicted user-item engagement against estimated carbon footprint through a single tunable parameter, lambda. In this offline study, engagement is operationalized through Amazon review interactions, which serve as implicit feedback and as a proxy for user interest or purchase behavior. We evaluate the framework on the Amazon Reviews dataset across three product categories: Home and Kitchen, Sports and Outdoors, and Electronics. By sweeping lambda, we construct Pareto frontiers that characterize the achievable engagement and carbon trade-off for each model and category. Substantial carbon reductions are achievable at minimal engagement cost across all models and categories. However, the available carbon headroom varies by model and category, underscoring the importance of model choice and domain context.

Graph-based deep learning methods have been widely employed in encrypted traffic analysis to exploit latent correlations across different granularities. However, while complex preprocessing pipelines and sophisticated model structures often achieve strong performance, they may obscure inherent protocol semantics during representation learning. Moreover, the hierarchical structure of protocol layers and their corresponding fields, defined by protocol specifications and routinely utilized in manual traffic analysis, remains underexplored in existing learning frameworks. In this paper, we propose Protocol Tree Graph Attention with Mixture of Experts (PTGAMoE), a semantic-preserving hierarchical graph-based expert framework for encrypted traffic analysis. The field-based graph construction and expert committee design enable PTGAMoE to quantify the model's preferences for specific fields and protocols. Extensive experimental results on representative benchmark datasets under strict no-data-leakage settings demonstrate that PTGAMoE significantly outperforms state-of-the-art (SOTA) models. Furthermore, the semantic-preserving design provides interpretable insights into protocol-level feature importance and expert-level contributions, reflecting the model's decision-making logic in encrypted traffic classification tasks.

Large language model (LLM) "answer engines" such as ChatGPT now send measurable referral traffic to the open web, and a practice analogous to search engine optimization, here called Answer Engine Optimization (AEO), has emerged. Public AEO success stories typically quote large raw growth multiples, but raw referral growth is confounded by the rapid platform-level growth of the answer engines themselves. We report a longitudinal field study on a single high-traffic domain (glasp.co) whose corpus of hundreds of thousands of YouTube question-and-answer pages received a defined bundle of AEO interventions in January 2026 (detailed in Section 4). Because the interventions were concentrated on one subset of the site, the untreated remainder of the same domain acts as a contemporaneous control that absorbs the platform tailwind. Using first-party analytics and server logs rather than probabilistic third-party estimators, we find: (1) raw growth is dominated by the platform tailwind: on monthly aggregates total ChatGPT referrals grew 5.7x while untreated pages on the same domain grew 3.5x over the same window; (2) an interrupted time-series model on the weekly treated/control ratio estimates a discrete, intervention-aligned level increase of 1.82x (95% CI 1.31-2.54, HAC p=0.001), robust across engagement-filtered traffic (2.27x) and alternative specifications; (3) however, a conservative placebo-in-time permutation test yields p=0.16, so the effect is suggestive, not conclusive, given a short and noisy pre-period; and (4) Google organic clicks to treated pages did not fall beyond the ambient site-wide trend and indexation was preserved, consistent with the SEO-protection rule. The methodological message, separating treatment from platform tailwind with an on-domain control, matters more than any single multiple, and implies that headline AEO multiples substantially overstate causal effect.

Traffic accident liability analysis is a critical yet challenging task in intelligent transportation and legal assistance. Existing methods often suffer from low efficiency, subjective judgment, and inconsistent analysis results. Meanwhile, large language models are constrained by noisy video inputs and insufficient legal domain knowledge. To address these issues, this work presents TrafficRAG, a multimodal retrieval-augmented framework for automated traffic accident analysis and report generation. Specifically, the proposed framework first adopts a vision-language model to produce structured textual descriptions of accident scenarios, which serve as accurate retrieval queries. Based on these textual queries, a hybrid retrieval strategy integrating BM25 sparse retrieval and dense embedding retrieval is employed to fetch relevant traffic regulations and similar historical cases. Finally, the large language model incorporates retrieved legal knowledge and multimodal accident evidence for comprehensive reasoning, and generates standardized, legally grounded liability analysis reports. Extensive experiments show that TrafficRAG consistently outperforms baseline methods, achieving 77.32% Legal Norm Adaptation Accuracy, 81.71% Factual Faithfulness, and a Liability Ratio MAE of 5.48%. The results validate that integrating multimodal factual evidence with legal clauses via retrieval augmentation can effectively improve the reliability and accuracy of traffic accident liability determination.

Traditional traffic analysis is being fundamentally challenged by the rapid adoption of encryption, tunnelling, and privacy-preserving protocols, which increasingly obscure packet payloads and limit the usefulness of Deep Packet Inspection (DPI). Although machine learning has advanced encrypted traffic analysis, existing approaches often remain tied to protocol-specific header features, depend on large labelled datasets, and degrade when deployed across heterogeneous network environments. We present GETA, a protocol-agnostic framework for encrypted traffic analysis that models network flows as multivariate time series using only traffic metadata, thereby avoiding reliance on packet payloads or header semantics. GETA combines meta-learning, embedding refinement, and self-attention to support few-shot adaptation to previously unseen domains with minimal labelled data. Across nine public datasets spanning application identification, VPN traffic classification, IoT device fingerprinting, and attack detection, GETA consistently outperforms state-of-the-art baselines. These results show that GETA offers a practical and generalisable foundation for robust traffic analysis in modern encrypted networks.

The digital media landscape has seen a pervasive shift toward short-form video advertising on TV, social media and e-commerce platforms. The present study focuses on deep saliency prediction for short-form video advertising. Deep saliency models have been used to generate predictions of human eye fixation patterns with the purpose of enhancing user interaction with digital technology and optimizing its design. For video ads, dynamic saliency maps capture where and when viewers are looking, revealing why video ads are effective, and how their content should be optimized. We develop and test a new deep dynamic saliency prediction model called ViASNet (Video Ad Saliency Network), which has an architecture founded on the 3D U-Net, and accommodates the influence of audio and the semantic meaning of scenes. We assess the model's performance on 151 video ads, each seen by about 20 viewers wile their eye movements were tracked, and explore the critical factors influencing model performance through ablation experiments. We calculate the entropy of the predicted saliency maps frame-by-frame as a diagnostic tool to identify ads and scenes that fail to engage viewers, and illustrate its use on test data of 15 unseen ads. Our study reveals that ad design and testing can be sped up considerably through automated systems built on deep saliency models such as ViASNet.

Many children experience challenges in emotional regulation and social interaction, which can limit their participation in everyday activities and therapeutic programs. For socially assistive robots to be effective in this context, it is essential that children remain consistently and meaningfully engaged. We explore engagement strategies for a tactile robot designed to support children suffering from anxiety disorders through daily interactions. The robot delivers either synthetic emotional feedback or point rewards to encourage user participation. We evaluated these strategies through two studies: a preference assessment with 16 school children aged 6-8 years, and a behavioral study with 14 university students aged 20-27 years in naturalistic environments. The study with school children indicated a preference for emotional engagement over points-based approaches. The follow up study with university students across a full day of interactions revealed contrasting results: points-based systems produced significantly higher task accuracy (p < 0.05) and sustained performance over time. Findings from different user groups suggest that stated preferences and behavioral outcomes can diverge depending on engagement context, highlighting the importance of validating design assumptions through observed interaction. This work contributes insights into age-related differences in engagement strategy effectiveness in human-robot interaction design.

Charts are widely used to present complex data for analysis and decision making. Existing chart understanding benchmarks mainly focus on static charts, but real-world charts are often dynamic and interactive. Key information may only appear after actions such as hovering, clicking, zooming, or dragging. Dynamic chart understanding therefore requires models to identify visible content, choose proper interactions, and reason over changing chart states. To evaluate this ability, we propose ChartAct, an interactive benchmark for dynamic chart understanding. ChartAct collects and filters 673 dynamic charts from 8 real chart websites, covers 7 common chart types, and constructs 1,440 high-quality question-answer samples. Each sample is instantiated in two environments, Dynamic Chart and Dashboard Chart, to evaluate dynamic chart understanding under different contexts. Based on ChartAct, we systematically evaluate 11 advanced multimodal models and GUI agents. Experimental results show that existing models still have clear limitations in dynamic chart understanding. The strongest model, Claude-Opus-4.7, achieves an average success rate of 84.5%, while most models remain below 60%. We also conduct detailed failure attribution and case analysis. ChartAct provides a new benchmark for studying chart understanding in real interactive environments. Codes at https://github.com/wulin-wulin/OSWorld_Chart

Multi-turn Text-to-SQL is central to enterprise analytics yet remains predominantly evaluated in single-turn settings. We introduce EnterpriseMem-Bench, a multi-turn Text-to-SQL benchmark of 300 sessions and 1,400 turns built programmatically from three enterprise domains (BIRD financial, SEC EDGAR, Northwind), with deterministic ground truth and per-turn memory-critical annotation. We evaluate five frontier models -- GPT-5 mini, GPT-5.2, Claude Sonnet 4.5, Sonnet 4.6, and Opus 4.6 -- across five memory conditions enabling a three-way ablation isolating working-memory window size, episodic retrieval, and semantic augmentation as independent effects. All Claude models are evaluated with extended thinking enabled to maintain parity with GPT reasoning models. We introduce the Memory Benefit Score (MBS) as a per-turn diagnostic metric. Four findings emerge: (1) stateless multi-turn Text-to-SQL collapses to zero execution accuracy by Turn 3 across all five models, even under reasoning; (2) memory-architecture complexity does not monotonically improve accuracy -- working memory dominates, and additional components produce model- and dataset-dependent effects from +14 to -16 percentage points; (3) Claude Sonnet 4.6 underperforms Sonnet 4.5 by 17-33pp on SEC EDGAR across conditions, a generational regression persisting under reasoning; (4) under reasoning, Claude error distributions become mono-modal -- every non-correct turn is a wrong-result error. We release the benchmark, agent, and evaluation code.

Large Language Models (LLMs) have reshaped user profiling, yet current evaluations mainly focus on static data snapshots. This paradigm overlooks the reality of personalized systems, where User-Generated Content (UGC) arrives continuously and fine-grained profile evolve rapidly. To bridge this gap, we introduce StreamProfileBench, a large-scale benchmark for fine-grained streaming user profiling. We formalize streaming user profiling as a continuous state maintenance task and curate a highly authentic dataset comprising over 120,000 UGC posts from 7,000+ real users across five diverse platforms. By leveraging the temporal correlation of user interests, we further propose a novel, annotation-free evaluation framework. Extensive experiments across 14 leading LLMs reveal that continuous profile updating remains an open challenge. Models exhibit a systemic conservative bias, over-retaining past interests while failing to recognize interest decay. Ablation experiments further validate the practical utility and necessity of the streaming paradigm.

Generative text-to-video systems can produce visually fluent educational clips, but they rarely encode the pedagogical content knowledge (PCK) needed for effective instruction, including prerequisite-aware sequencing, learner-adaptive depth, and sustained cognitive engagement. We present CourseBlueprint, a course-grounded pipeline for adaptive pedagogical video generation. Given a topic and learner persona, the system generates a structured teaching blueprint in a single forward pass over an undergraduate biomedical-imaging corpus (BMED 2300; twenty-three lectures, 1,116 slides). Instead of ad-hoc prompt chaining, the pipeline uses typed intermediate representations with validation: a scaffolding module builds a stage-labeled prerequisite concept graph with deterministic cycle removal, an adaptive controller assigns per-concept style specifications, and an engagement generator produces narration following a fixed hook->retrieval->core->analogy->forward contract. A deterministic slide-image override further grounds the rendered video by reusing instructor slides whenever retrieval confidence is high. We also release a reusable benchmark corpus and an evaluation harness combining repeated LLM-judge scoring with regex-grounded objective metrics. In a five-topic ablation, removing the engagement contract reduces the engagement score from 5.00 to 1.20, the adaptive score from 4.80 to 3.40, Flesch readability from 38.0 to 19.8, and analogy and retrieval-prompt counts to near zero. The slide-image override converts a 0/9 corpus-grounding failure into 9/10 successful slide matches on the same topic. These results show that pedagogical video quality depends less on surface fluency than on explicit, typed instructional contracts that make scaffolding, adaptation, engagement, and grounding auditable.

We present ArabDiscrim, a decade-long lexical resource and corpus of 293K public Arabic Facebook posts (2014--2024) discussing racism and discrimination. Unlike existing Twitter-centric datasets, ArabDiscrim integrates platform-native engagement signals, including reactions, shares, comments, and page metadata, enabling joint analysis of language and audience response. The resource includes 200 curated terms (100 racism-related and 100 discrimination-related) with morphological regex families (13+ inflections per lemma), and 20 discrimination axes capturing identity-based grounds for unequal treatment. It also provides explicit attribution patterns. Released under a restricted research-use license for ethical compliance with platform terms, ArabDiscrim supports weak supervision, axis-aware sampling, and platform ecology research. By bridging lexical depth and ecological validity, it establishes a foundation for fairness-oriented, platform-aware Arabic NLP.

Recommender systems trained on user interaction data are susceptible to behavioral intensity imbalance--a systematic distortion arising from heterogeneous engagement patterns across users. This imbalance skews feedback signals such that observed interactions no longer faithfully reflect true preferences, causing models to disproportionately amplify signals from highly active users while underrepresenting others, which ultimately degrades recommendation quality and robustness at scale. To address this issue, we propose a nonparametric contrastive percentile approximation framework, PEARL, that models relative preference signals instead of absolute engagement magnitudes. Building upon relative advantage debiasing, PEARL leverages real contrastive interaction samples to approximate percentile relationships directly, without relying on auxiliary distribution estimation models. We provide theoretical justification demonstrating that such pairwise comparisons yield unbiased estimates of percentile-based preference signals. For broader applicability, we introduce a prediction-based bootstrapping mechanism for percentile smoothing to handle sparse and discrete feedback, alongside a generalized value-weighted formulation and a co-training strategy to enhance both modeling flexibility and representation learning. Extensive offline experiments demonstrate that PEARL effectively mitigates behavioral bias and consistently improves recommendation performance across multiple ranking targets. Deployed in a production livestream platform with a combined user base of billions, online A/B testing confirms substantial real-world gains: +2.10% Watch Duration, +0.80% Consumption Amount, +1.49% Interaction Rate, and -6.91% Report Rate.

Enterprise analytics aims to make organizational data accessible for decision-making, yet non-technical users still face barriers when using traditional business intelligence tools or Text-to-SQL systems. While recent Text-to-SQL approaches based on Large Language Models (LLMs) promise natural language access to structured data, they fall short in enterprise settings where analytics pipelines rely on governed APIs rather than raw databases. In practice, these APIs encapsulate complex business logic to ensure consistency, auditability, and security. However, delegating mathematical or aggregation logic to an LLM introduces reliability and compliance risks. To this end, we present Analytic Agent, an LLM-based agentic system that translates natural language intents into secure interactions with enterprise analytics APIs. Evaluated on 90 real enterprise use cases constructed by domain experts, it reliably interprets user goals, validates permissions, executes governed queries, and generates compliant visualizations through multi-step reasoning and policy-aware orchestration.

Explainable AI (XAI) techniques aim to provide insights into predictive models and enhance user performance, yet they often fall short of these expectations. Conversational XAI assistants promise to overcome such limitations, but empirical evidence on their impact on objective performance measures remains limited. We propose an experimental design for evaluating explanation assistance through prediction accuracy, model understanding, and error identification. Using an explainable-by-design prediction model, we create conditions where users can outperform the model by identifying and compensating for systematic errors. We compare conversational assistance against Q&A-based assistance to assess which better supports users in working with model explanations. Preliminary results from testing our experimental design show that participants (N=42) in both treatments significantly outperformed the model but reveal no performance differences between assistance types and modest engagement overall. These findings inform refinements for our planned full study, including enhanced engagement interventions and investigation of the mechanisms driving improved predictions.